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While it’s now cheaper than ever before to acquire new mobile gamers, the cost to turn them into paying users has hit a high at a hike of 24% compared to 2019. That’s according to new research from Liftoff which found that while CPIs were just $1.47, conversion rates dropped 22% in 2020. The cost to acquire players was down 66% from 2019. What’s more, engagement rates were down almost 3x from 2019 at just 3.3%. It shows that marketers may be struggling to turn installations into subscriptions going forward.
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An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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Apple today released new firmware for the AirPods Pro 3. The firmware has a version number of 8B41, up from 8B40. There is no word on what's included in the new firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance improvements. To get the updated firmware, make sure your AirPods Pro are in range of your iPhone, iPad, or Mac... Read more ›
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In a memo, the DOJ said xAI's Grok is vital for national security efforts, especially in Iran. Read more ›
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Wear OS 7 is rolling out to eligible Pixel Watch devices with Live Updates, smarter device control, Gemini Intelligence features, and up to 10% better battery life. Read more ›
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A 240Hz curved gaming monitor built for one-screen multitasking and mover $300 off. Read more ›
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Warm weather has fueled a bloom that National Park Service workers are trying to kill using everything from hydrogen peroxide to nanobubbles ahead of July 4 celebrations. Read more ›
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Paysafe and its digital wallet Skrill have partnered with content creators Woody & Kleiny for a 39-day, 15,000-mile U.S. road trip, combining fan engagement, local business promotion and fundraising efforts for Prostate Cancer UK. Read more ›
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Pixels will get their OTA in the coming weeks, but don't expect monumental changes. Read more ›
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Wear OS 7 is now live for Pixel watches, with a new interface, notifications and Gemini features. Read more ›
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Google deepens safety ecosystem with Pixel Watch "Emergency Sharing." Read more ›
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The June Pixel Drop is bringing the feature to all Pixel phones running Android 17. Read more ›
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Maybe Google will bring it to the Pixel 9 series in the near future. Read more ›
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Google’s unique split-screen layout gives you a virtual gamepad, but it'll only be available in the coming months. Read more ›
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The big Gemini Intelligence stuff is still a few months away, but there's plenty to look forward to today. Read more ›
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There's no shortage of features in the latest Pixel Drop. Read more ›
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Business of Apps
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16.06.2026 14:30
Last update: 14:25 EDT.
News rating updated: 21:23.
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