![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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TikTok announced the launch of Voting Cards, which are conversational card formats that brands can use to boost their content. Voting Cards have one important advantage over other formats because they offer user feedback. The format can be used to redirect users to two different landing pages. In this manner, companies can actively encourage users to engage with ads. The popular video editing tool also launched Branded Content Ads which... Read more ›
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![TikTok Marketing Strategies [agenda]](https://times42.com/media/7/6/4/832764_640x200.jpg "TikTok Marketing Strategies [agenda]")
TikTok Marketing Strategies is taking place in just over two weeks’ time and we have built an AMAZING agenda featuring some SUPER speakers. The event will cover all aspects of marketing on the TikTok platform with a mix of talks, panels, workshops & interactive discussions including:Driving Growth with TikTok Marketing How to Grow a TikTok Brand ChannelHow to Create Content for TikTok [INTERACTIVE PANEL]User Acquisition with TikTok InfluencersHow to Work... Read more ›
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Apple seems to be going ahead with plans to launch a subscription package that bundles some of its services such as Music and Apple TV. According to code uncovered by 9to5Google, the new product is called “Apple One” and includes Apple Music. The code reads: Your Apple Music subscription will be included in Apple One starting %s. You will not be charged for both subscriptions. You can manage your Apple... Read more ›
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Almost half (49%) of American mobile users are playing games on their phones once or multiple times a day. That’s according to brand new research published by mobile advertising platform AdColony. The latest study found that mobile gaming skyrocketed in times of COVID-19 with an increase of 62% in time spent playing games in-app. The uptick presents unique opportunities for marketers to advertise in-app. “As media plans are being adjusted... Read more ›
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Given the recent growth in mobile commerce, Q4 2020 is set to be the biggest mobile shopping season yet. New predictions from App Annie suggest that one billion hours will be spent in shopping apps in the US alone in the final quarter of the year, up 50% year-on-year. This would represent an increase of 50% from Q4 2019. It’s the kind of growth that would have taken four to... Read more ›
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Audio app Curio which provides access to curated journalism audio articles has just closed a $9 million Series A funding round. Led by Earlybird, the company plans to use the cash to boost its market position in the US and the UK. It also has plans to roll out to countries including India, Australia and South Africa over the coming few years. Curio was founded in 2016 by Govind Balakrishnan... Read more ›
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AppsFlyer, the mobile attribution company, just rolled out a new cost aggregation product for more complex data mapping. The aim of Xpend is to make it easier for marketers to gain an oversight of fragmented cost of measuring their campaign efforts. Xpend covers all of a marketer’s spending data from any source and provides insights on budget goals, and ad spend optimisation. “Over the past few years, we’ve worked with... Read more ›
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TikTok was the most downloaded non-gaming app worldwide in August 2020. According to the latest overview by SensorTower, the popular short video app boosted installs by 1.6% from August 2019 at over 63.3 million. Indonesia (11%) and Brazil (9%) saw the highest number of installs during that month. Video conferencing app Zoom came in second place with over 52.2 million installs. That represents 22.2x the downloads from August 2019 and... Read more ›
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Twitter is launching an update that will provide additional context for trending topics in an effort to combat misinformation. Users can currently check Twitter Trends to see which topics are most frequently being talked about on the micro-blogging site. This lets anyone discover news and new interesting content and discussions. However, why something is trending isn’t always clear and over 500,000 tweets have wondered just that: “Why is this hashtag... Read more ›
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LinkedIn is currently testing an option that would allow users to add URL links to their Stories on the platform. It’s a similar feature to those seen on other social media platforms. Users can swipe up to access a link. The feature was discovered by mobile developer Alessandro Paluzzi. There’s no official information from LinkedIn on the integration just yet and the network hasn’t been particularly active when it comes... Read more ›
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While ad spending on social media networks is expected to grow around 8% annually, it can be difficult to understand which marketing tools and strategies are the most effective. Now, new insights shared by SocialInsider reveal that conversions were the main campaign objective for 27% of Facebook ads, while 24% were aimed at post engagements, and 23% at link clicks. Brand awareness was a less popular strategy on the social... Read more ›
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Snap has announced a new initiative that brings together a group of UK ad creatives to focus on societal and mental health issues by developing creative solutions together. Using Snapchat advertising formats, the Snapchat Creative Council will assemble small teams of creatives to come up with campaigns that support mental health and civic duty among Millennials and Gen Z. The best campaigns will be judged by the panel and the... Read more ›
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Apple backtracked on plans to impose new tracking rules on app developers – for now. Following criticism, the company won’t be asking app developers to get permission from users to track them in iOS 14 right now. But the changes are being introduced and will be rolled out in early 2021. With iOS 14, iPadOS 14, and tvOS 14, app developers will need to ask user permission to track them... Read more ›
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The competition is never far behind and in TikTok’s case this may be particularly evident given that the app has faced the threat of being banned in the US. According to data by SensorTower, competitors like Triller, Zynn, Dubsmash, and Byte are now ranking consistently among the top five most downloaded video apps in the US since January 2020. TikTok commanded the highest number of installs back in January at... Read more ›
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The average engagement rate for Instagram carousels are higher than single videos and images, according to new research by SocialInsider. Based on an analysis of over 22 million posts and 2 million carousels, when using all 10 slides, the average engagement rate was above 2%. Carousels that mixes images with videos saw some of the highest engagement rates per post at 2.33% Carousels now make up roughly 20% of Instagram... Read more ›
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Part of what makes TikTok a user favourite are the video app’s extensive range of features that allow users to creatively edit their videos. Now, the company has rolled out Stitch, a new feature that clips and integrates scenes from other user’s videos into one’s own. The company touts it as another way to engage with the community. Much like Duet, Stitch can be used to reinterpret and remix existing... Read more ›
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TikTok has announced a new partner program for advertisers and brands that makes use of more creative ways to engage users. The TikTok For Business Marketing Partner Program includes 20 certified partners specialising in campaign management, creative development, branded effects, and measurement. They include user acquisition specialist Bidalgo, customer experience management platform Sprinklr, and Kantar for measurement, among many others. “Gen Z and modern customers want a brand experience that’s... Read more ›
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Amazon Music and Twitch have announced a partnership that will allow music artists to live stream their performance on the Amazon Music app. Some 55 million Amazon Music customers will be able to more seamlessly switch between live performances and recorded music in this way. Twitch is owned by Amazon Music and boasts around 1,000 recording artist accounts that are already connected for livestreams. “The combination of live streaming, coupled... Read more ›
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Three-fourths (75%) of people are unlikely to share content on their social media channels that carries a branded hashtag from a company. That’s according to research by Visual Objects which surveyed around 400 people on their views on branded content. The study reveals that hashtag campaigns may be on the out. Once a popular marketing format, just 11% of people are now interacting with social media hashtag campaigns. Instead, more... Read more ›
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Apple yesterday announced that it would soon roll out subscription offer codes. App developers can use the codes to acquire, retain and re-engage existing app subscribers through unique offers. The codes can be used to give users free or discounted subscription offers. The developer announcement states that the codes will be available for iOS 14. It’s not entirely clear if earlier version of the operating system are getting the codes,... Read more ›
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Most popular sources
Business Insider
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21% 6 |
Gizmodo
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14% 4 |
The Verge
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7% 0 |
Tom's Hardware
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7% 4 |
Eurogamer.net
|
5% 1 |
| View sources » | |
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02.10.2024 06:20
Last update: 06:13 EDT.
News rating updated: 13:12.
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