556 place 0

645 Facebook and co adopt hate speech advertising framework

Business of Apps
Anne Freier @ Business of Apps · 09/24/2020 05:01 EDT

Facebook and co adopt hate speech advertising framework

Social media platforms Facebook, YouTube and Twitter have come to an agreement with the World Federation of Advertisers (WFA) to adopt a set of common definitions for gate speech and harmful content. The efforts have been led by the industry’s Global Alliance for Responsible Media which has been working towards a more unified definition and reporting framework. The idea is that advertising across the social networks could be homogenised in this manner and improved for brand reputation and safer placements.

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