Language learning app Drops has just announced 25 million users and revenues of $10 million. The iOS and Android app is free to download but Premium subscriptions are available for extended access to features and unlimited time in the app. They cost around $8.50 per month. It boasts some 42 languages to choose from. What makes Drops stand out compared to other language learning apps is that it offers a... Read more ›
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Japan accounted for 22% of global mobile gaming revenues during the first nine months of 2020. That’s according to new research by SafeBettingSites.com. Revenues from Japanese mobile games are projected to reach $6.85 million this year and is set to rise almost 4.9% year-on-year. The number of gamers is projected to jump 5.9% to 34.4 million. Among the top 10 publishers were Bandai Namco which generated $1.5 billion and Square... Read more ›
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Health and fitness apps peaked during coronavirus lockdowns – with downloads on iOS and Google Play up almost 6% during H1 2020 compared to the previous year. These are the findings of a new report from Penthera and Apptopia. Installs of health and fitness apps during May 2020 were up 37% compared to January 2020. Driving the spike in downloads was the US where 64% of respondents said they spent... Read more ›
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Amazon has launched a new Shopper Panel programme which lets customers earn rewards in exchange for sharing information about the purchases they’ve made outside of the eCommerce platform. Invited customers can opt-in to upload their receipts and answer short surveys. For 10 eligible receipts, they’ll receive a reward in the form of a $10 Amazon balance or a $10 charity donation. Receipts must only be 30 days old and come... Read more ›
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Health and fitness apps peaked during coronavirus lockdowns – with downloads on iOS and Google Play up almost 6% during H1 2020 compared to the previous year. These are the findings of a new report from Penthera and Apptopia. Installs of health and fitness apps during May 2020 were up 37% compared to January 2020. Driving the spike in downloads was the US where 64% of respondents said they spent... Read more ›
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Pinterest is trying to help underrepresented influencers and brands by launching a tool that allows them to identify as such. The effort was presented in a new brand campaign and lets creators, brands and marketers self-identify as underrepresented. Their content will then appear within Story Pins and curated spaces, 50% of which has been reserved for such groups. Pinterest said the same would apply to the Today Tab, Shopping Spotlights... Read more ›
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Snap reported that its annual revenue rose 52% to $679 million during Q3 2020. It marks the fastest growth by the app developer since 2017 and shows that Snapchat is bouncing back after the initial blow at the beginning of the year due to coronavirus. At the same time, the company has been busy expanding its advertising options, including the roll-out of video commercial ad units, and these seem to... Read more ›
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Instagram handed out some 50,000 badges for creators using Instagram Live extending their monetisation options. Fans of creators and influencers can now purchase badges which are then displayed next to their comments during a live stream by their favourite creators. The get placed on the creator’s badge holder list. In addition, Instagram said it would match earnings from badges for a little while to help struggling creators throughout coronavirus. “As... Read more ›
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Facebook said that its Audience Network will go bidding-only by the second quarter of 2021 due to the upcoming changes introduced with iOS 14. That means waterfall-based ad buying won’t be supported by the beginning of next year. The plans aren’t exactly new, but they’re being accelerated as Apple has made sweeping changes to its iOS 14 that will make it harder for advertisers to manage performance based on CPMs.... Read more ›
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Generation Z is emerging as one of the most powerful consumer segments as new data released by App Annie reveals that they spent an average 4.1 hours on apps during the third quarter of 2020. And that estimate doesn’t even include games. Some 98% of them own a smartphone with TikTok and Snapchat being the most over-indexed apps among Gen Z in nine out of 10 marketers. It highlights just... Read more ›
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LinkedIn has finally rolled out its Stories feature worldwide, after revealing that it was testing the feature earlier this year. The trials in France, Australia, Brazil, the Netherlands, UAE and the US seem to have been a success, because Stories are now live globally. Stories can be used by individuals and businesses to share images and videos via the LinkedIn mobile app. We’ve seen this functionality sweep across the social... Read more ›
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Facebook is making it easier for businesses to integrate messaging via Instagram to offer better customer support. The company said it would open up its Messenger API for Instagram messaging. The updated Messenger API means that businesses can respond to messages through in-house apps as well as the Instagram app and Facebook’s business messaging tools. It streamlines the social media experience and ensures that customer queries can be addressed more... Read more ›
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Almost half of US consumers used their smartphones more often to stream video and TV during lockdowns, according to research by app marketing platform Adjust. Based on the answers of over 1,000 US consumers, the survey found that respondents spent an average $21 per month on app subscriptions. Over a quarter of millennials and Gen Z customers said they stopped paying for other services in order to pay for video... Read more ›
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Instagram has vowed to tackle the issue of influencers who do not disclose when they’ve been paid for a post that should then be labelled as “sponsored”. The app has come under fire from the Competition and Markets Authority (CMA) after an investigation spotted hidden ads on the app. According to the CMA, there was a lot of paid-for content on Instagram than had been marked. Parent Facebook agreed to... Read more ›
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Google has launched various features for search-based shopping as part of its virtual “Search On” event. The features aim to help people shop and learn online using augmented reality. In a blog post, the company explained that as people adjust to a new reality of using online learning and shopping more frequently, the search engine wants to make it easier to solve user and shopper queries. With Lens, users can... Read more ›
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Snapchat has launched a new feature that lets people add music from a catalogue of various artists to their Snaps. If that sounds familiar then it’s because Snapchat has taken a page out of TikTok’s playbook. The addition is called Sounds. Snapchatters will be able to add music to their Snaps before or after they shoot a video. The feature is now live for iOS users worldwide. It’s not entirely... Read more ›
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Zoom is gearing up to launch a new events platform called OnZoom and a marketplace at its virtual Zoomtopia user conference soon. What’s more, the video conferencing favourite is also unveiling Zapps – a platform that offers various apps by 35 select partners. With OnZoom, users can host online events and sell tickets. Depending on the license, 100 to 1,000 people can attend these events. This makes it a great... Read more ›
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Total digital advertising spend in the UK dropped 5% during the first six months of the year – a reflection of the economic state induced by coronavirus lockdowns. New data by the IAB UK and PwC shows that despite the dip, the digital ad market remains stable. Yet, the ad market in the UK is expected to drop by 15.6% in 2020 compared to 2019. While display ads grew slightly... Read more ›
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While a TikTok deal in the US is not certain, 73% of marketers have now said that it would affect their advertising plans for 2021 if Oracle and Walmart were to buy the short-form video platform. TikTok has been part of takeover rumours for quite some time now, as the US government threatens to shut down the Chinese-owned firm over security and privacy fears. Two-thirds of marketers are eyeing the... Read more ›
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This year’s holiday shopping season will undoubtedly be happening mostly online due to coronavirus fears and lockdowns. The latest study by AdColony reveals that 86% of shoppers plan to order products online and have them delivered to their homes. Over half (58%) are now using their smartphones to check out products online, ahead of desktops (32%) and tablets (10%). Over a third of them (36%) are using only their smartphones... Read more ›
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Most popular sources
Business Insider
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23% 4 |
Gizmodo
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11% 6 |
Eurogamer.net
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8% 4 |
Tom's Hardware
|
7% 4 |
The Verge
|
6% 1 |
| View sources » | |
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02.10.2024 00:24
Last update: 00:15 EDT.
News rating updated: 07:11.
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