Curtsy, the app that lets users resell clothes, just raised $11 million in a Series A funding round. The round was led by Index Ventures with participation from Y Combinator, FJ Labs and 1984 Ventures. To date it raised $14.5 million in funding. Curtsy will use the funds to expand its product and marketing operations. Focused on Generation Z who are looking for more sustainable ways to shop, the app... Read more âș
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Pinterest has launched a new advertising format that is fully customisable to reach customers via personalised messaging. The new messaging format allows marketers to automate how to include creative features as part of their campaigns to target audiences. Advertisers can create various version of promoted Pins from their existing digital assets or their product feed. They can now also import product details such as location, price and availability in-store or... Read more âș
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While the pandemic had negative effects on many industries, the app market wasnât one of them. According to data from Trading Platforms, mobile device users spent around $111 billion on apps from Apple and Google app stores, representing a 30% rise in spending. As a growing number of consumers were forced to spend time indoors, more of them began to download apps to keep themselves occupied. Apps also function as... Read more âș
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Douyin, the Chinese version of popular short form video app TikTok, just added online payments to the app. As the company is busy expanding into eCommerce, Douyin Pay has been added to the appâs options. Other payment tools on Douyin include WeChat Pay and Alipay. Brands and retailers can already redirect users to a product page by including a link in a video. Now, users of the app can checkout... Read more âș
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Snapchat recently unveiled a new video takeover option that lets brands add adverts to Shows on the popular app. Called âFirst Commercialâ the new ad format guarantees that brands can add their six-second unskippable spot to the first few seconds of a show. Among the first brands to trial the solution were O2 and eBay running Christmas and Black Friday campaigns. âAt Snapchat we are continually building out our suite... Read more âș
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LinkedIn is finally bringing links to its Stories. The company unveiled Stories for mobile apps back in October 2020. Now, some users are being given the option to add a link to their Stories. When a third party then clicks on the âSee moreâ button, they are being redirected to a website or external link of the posterâs choosing. The option to add a link will be visible in the... Read more âș
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A whopping 67.9% of marketers in the US with more than 100 employees are going to use influencer marketing this year for their campaigns. According to a forecast from eMarketer, campaigns will include paid and unpaid brand partnerships. In 2019 an estimated 55.4% of marketers used influencer marketing, growing to 62.3% in 2020. It seems that advertisers and brands are hungry for connections with creators and influencers despite the effects... Read more âș
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Mobile marketing could see some huge changes in 2021 in light of Appleâs Advertising Identifier (IDFA) removal. According to game market insights experts Newzoo, the removal will affect all mobile genres from casual to core. More traditional forms of advertising including offline channels could see a bit of a boost as a consequence. âAbove all, we foresee a more aggressive approach to FTUE (First Time User Experience) and early user... Read more âș
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Social media forms part of most apps and brands marketing toolbox these days. But knowing when the publish can be challenging. Now, Blog2Social have shared a new infographic based on the analysis of over 60,000 social media posts that determines what the best times are for sharing your updates on Facebook, Twitter, Instagram and Co. With the average lifetime of a tweet being just 20 minutes before it gets drowned... Read more âș
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Mobile commerce tech firm Button has announced a strategic partnership with cross-platform solutions provider Branch to provide brands with better visibility into app traffic. The pandemic has accelerated consumer mobile shopping behaviours. eCommerce sales rose 31% in October and 32.4% in November last year in the US alone. Overall, digital sales grew 45% to $181 million in the first two weeks of December 2020. That makes it imperative that retail... Read more âș
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Blabla, the app that hires native English speakers to teach students the language, has just raised $1.54 million in a seed funding round led by Amino Capital, Starling Ventures, Y Combinator, and Wayra X. The appâs community can learn English in a TikTok-style manner â by viewing short and engaging videos. Blabla launched in 2019 and quickly attracted the attention of investors. Content creations on the app are tagged via... Read more âș
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China requires all mobile games to request a license from its National Press and Publication Administration before they can be released. To enforce these rules both Apple and Android have been removing thousands of apps from their app stores of non-compliant developers. According to data from Sensor Tower, approximately 48,000 mobile games were removed from the Apple App Store during December 2020 following a crackdown on publishers. Over 5,500 titles... Read more âș
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Curve, the UK-based fintech firm, that combines multiple cards in a single app and card, raised $95 million in a funding round led by IDC Ventures, Fuel Venture Capital and Vulcan Capital. This brings its total raised to date to $175 million. Despite the pandemic, Curve said it had seen significant growth during the last year. The cash injection will be used to expand its operations internationally. As of right... Read more âș
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Collecting first-party data has become a primary goal for marketers in 2021, according to a new report from Merkle shared with Marketing Dive. It appears that 52% of marketers are already more focused on digital strategies that allow them to collect more first-party data. The collection and storing of first-party data over the coming six to 12 months was one of the top priorities for marketers (88%). Meanwhile, 41% of... Read more âș
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Downloads of messenger apps Signal and Telegram got a boost as WhatsApp announced it would share user data with parent Facebook. Signal and Telegram are more privacy-focused messenger apps and offer end-to-end encryption for their services. In the wake of the privacy update, Signal installs jumped 7.5 million on the Apple App Store and Google Play according to Sensor Tower data, marking a rise of 43x from the week before.... Read more âș
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Chinese fitness class app Keep said it closed a Series F financing round worth $360 million which was led by SoftBank Vision Fund with participation from Hillhouse Capital and Coatue Management. This brings its valuation to $2 billion. Keep was launched in 2014 to offer home workouts through live classes and videos. It currently boasts some 300 million users and a dedicated team of coaches and fitness trainers who create... Read more âș
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Snapchat recently relaunched its marketing partner program to clarify its partner categories and offer better modes of assistance. The Global Partner Solutions program has been launched in connection with industry companies and advertisers. âFrom strategic collaboration to creative execution and campaign optimization, our select group of partners make advertising on Snapchat simple for advertisers looking for managed and ad technology solutions,â the company wrote. The program was originally launched back... Read more âș
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Mobile adoption accelerated significantly in 2020 as more consumers used their smartphones to connect, learn and shop during the viral pandemic. Consumers spent a whopping $143 billion on mobile apps last year, a rise of 20% over 2019, according to the latest The State of Mobile 2021Â report by App Annie. Among the top markets driving this spend were China, United States, Japan, South Korea and the United Kingdom. The... Read more âș
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App developer platform ironSource announced that it acquired ad quality measurement platform SOOMLA on Monday. SOOMLA provides a technology that helps developers make sense of the ads they schedule in apps. It can also help them decide whether ads are inappropriate or misleading or violate terms and potentially could affect user churn. Developers are then able to take action based on these insights. âSOOMLA is the ideal fit to continue... Read more âș
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Playbook, the fitness app that wants to become a platform for creators to share their own content, just raised $3 million in seed funding. Angel investors included Alex Chung who founded Giphy, Melody McCloskey who developed StyleSeat and a few others. The digital fitness space has seen a phenomenal surge in the wake of the virus pandemic as more people have begun to workout from home. The app lets users... Read more âș
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Most popular sources
Business Insider
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28% 1 |
The Verge
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9% 4 |
Eurogamer.net
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8% 3 |
Tom's Hardware
|
6% 3 |
Gizmodo
|
6% 12 |
| View sources » | |
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01.10.2024 18:35
Last update: 18:31 EDT.
News rating updated: 01:30.
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