189 place 0

371 Button partners with Branch for better app traffic visibility

Business of Apps
Anne Freer @ Business of Apps 2 place · 01/18/2021 04:13 EDT

Button partners with Branch for better app traffic visibility

Mobile commerce tech firm Button has announced a strategic partnership with cross-platform solutions provider Branch to provide brands with better visibility into app traffic. The pandemic has accelerated consumer mobile shopping behaviours. eCommerce sales rose 31% in October and 32.4% in November last year in the US alone. Overall, digital sales grew 45% to $181 million in the first two weeks of December 2020. That makes it imperative that retail apps are able to build on a strong mobile commerce solution

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