748 place 0

825 ironSource acquires SOOMLA to improve in-app ad insights

Business of Apps
Anne Freer @ Business of Apps 3 place · 01/12/2021 07:22 EDT

ironSource acquires SOOMLA to improve in-app ad insights

App developer platform ironSource announced that it acquired ad quality measurement platform SOOMLA on Monday. SOOMLA provides a technology that helps developers make sense of the ads they schedule in apps. It can also help them decide whether ads are inappropriate or misleading or violate terms and potentially could affect user churn. Developers are then able to take action based on these insights. “SOOMLA is the ideal fit to continue delivering on ironSource’s commitment to create the best business infras

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