Snapchat is getting ready to roll out new eCommerce features by adding Bitmoji characters that let users dress them up in items provided by retailers on the app. That’s according to a patent filed by parent Snap which was spotted online. Snap would partner with fashion retailers and provide Bitmoji versions of their items. Users could the play around with the individual items and options to dress their avatars. It’s... Read more ›
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Tapjoy, the mobile advertising company, has finally settled with the US Federal Trade Commission (FTC) over claims that it had misled customers on in-app rewards in mobile games. Tapjoy was said to having decided consumers in exchange for in-game rewards like virtual currency but never delivered. The company provides developers and advertisers with an opportunity to reach consumers in mobile game apps via rewarded ads. The ruling states that the... Read more ›
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Conversion rates from email ads rose 32% year-on-year according to new research from marketing platform LiveIntent and MediaRadar. Overall digital ad spending for retailers increased around 22% while conversion rates jumped by 10 points. The boost marks advertiser and retailer adoption to noticeable changes in consumer behaviour as more people chose to shop from home due to COVID-19 restrictions. “Despite the pandemic decreasing ad spend overall [in 2020], this holiday... Read more ›
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Facebook Gaming, the dedicated mobile and digital gaming platform by the social media network, found that there were 8.6 million new gamers since the start of the pandemic in the UK alone. According to a report from Facebook, the addressable mobile gaming audience rose 50% during the last year while US audiences grew 28% by 28 million and its South Korean user BASE jumped 34%. Meanwhile, 25% more German mobile... Read more ›
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Deezer Brand Solutions, which is the advertising sales arm of the music streaming app, has just launched sponsored editorial playlists. These will enable brands to curate Deezer editorial playlists reaching millions of Free subscribers. Brands can sponsor a popular curated playlist to fit their target group. The playlist will then carry a featured image of the company in the header and link to the website or product. Dedicated audio ads... Read more ›
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Driven by pandemic lockdowns, Apple noted a record year for its services in 2020. As the App Store Small Business Program officially goes live this week with many independent developers already signing up to receive reduced commissions on their apps, Apple shared a few stats of how its services performed last year. The most downloaded app on the App Store were Zoom and Disney+, while game titles such as Among... Read more ›
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Cameo, the app that lets people share personalised videos featuring stars, announced that 2020 was a record year for the company. It generated $100 million in GMV and grew at a rate of more than 4.5x year-on-year. The idea surrounding Cameo is simple: people can pay for celebrities to record personalised messages to their fans. The average order value rose by around 25% to $70. In May 2020, the app... Read more ›
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Consumers spent a record-setting $111 billion worldwide on in-app purchases and subscriptions in 2020, marking a 30% growth over the previous year. New data from Sensor Tower highlights that COVID-19 had a decisive influence on consumer app spending. The App Store generated $72.3 billion, up 30.3% from 2019. Google Play came in at $38.6 billion, up 30%. That means the App Store saw spending that was 87.3% higher than the... Read more ›
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Grab, the ride-hailing and food delivery firm based in Southeast Asia, has raised more than $300 million in a funding led by South Korea’s Hannah Asset Management. The firm, back by SoftBank and Uber, is estimated to be worth $15 billion. It plans to drive the expansion of its financial services using the latest cash injection. The fundraiser has not be publicly announced, according to The Information. Grab Financial Group... Read more ›
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Consumers spent an average $408 million on apps and app subscriptions on the App Store and Google Play during the festive break. According to data from Sensor Tower this represents a whopping 35% percent growth from the $303 million in 2019. Due to pandemic lockdowns, 2020 turned into a record-breaking year for mobile apps and app developers. Mobile spending during Christmas alone comprised 4.5% of the month’s total spending. Mobile... Read more ›
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With lockdowns keeping more people confined to their homes, HBO saw downloads of its HBO Max skyrocket to 680,000 during the festive period. That’s 5x more downloads than any other three-day period. Downloads were highest on the Saturday during the holiday season on both App Store and Google Play. But downloads don’t automatically turn into revenue for the app because HBO Max does offer a free trial period. According to... Read more ›
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User spending on apps over the Christmas period rose to $54.6 million in Europe, according to new data from Sensor Tower. This marked a near 30% growth over the previous $42.4 million in 2019. The increase was driven by pandemic lockdowns which resulted in a signficiant surge in app downloads. The average rate of growth in Europe was slightly lower than the rest of the world combined 34.5% which reached... Read more ›
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With more people confined to their homes and separated from their families during the holiday season 2020, WhatsApp saw call numbers reach record highs of 1.4 billion. Users were making voice and video calls during the holiday period using the popular messaging app. Calls on 31st December were the highest made on a single day on the platform ever and up 50% over the previous year. The most used effects... Read more ›
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Instagram has expanded its tools for Reels and Stories to enable users to add audio tracks and other features. Reels now include Audio Mix and Voiceover tools that let users add audio tracks such as voice or music clips. This is similar to what TikTok already incorporates. The options can be accessed by clicking on the microphone at the top of the Reels composition screen. At the same time, Instagrammers... Read more ›
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Over half of consumers (54%) expect that they’ll be more engaged with brands online over the next two years. That’s according to research by Forrester. Consumers who are already digitally engaged are likely to continue to speak to brands online. Among them, around 63% will be choosing brands that engage with local communities and 57% intend to shop with companies that are sustainable. The report also noted that 20% of... Read more ›
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Adsbalance, a mobile performance marketing agency based in the UK and Russia, is opening the office in the United States. We have been working with the US brands almost from the start of our journey in 2017 (including Amazon, Aura, PerBlue, Mesmerize, etc.) and managed to bring more than 5,000 000 app users for our clients. In the past few months we realized we could drive even more effort into... Read more ›
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Game maker Unity teamed up with Snap to supply its Unity Ads to developers and Snapchat advertisers. As part of the deal, game developers can tap into Snap Kit tools. The Unity Ads will be accessibly via the Snap Audience Network and advertising campaigns can make use of video inventory from Unity. It shoes that gaming is more mainstream today than ever before. According to Unity, over 50% of all... Read more ›
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China’s National Cyberspace Administration ordered the removal of 105 apps last week in an effort to crackdown on pornography and inappropriate content. Among the apps that were removed was TripAdvisor China but it’s not entirely clear why the app was removed. The agency did not offer a detailed breakdown as to the reasons for removal. It’s been speculated that the reason is that China is unable to control the user-generated... Read more ›
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The number of app downloads rose 33% throughout 2020 which was 25% more than in the previous year. The rise was driven in part by increased efforts of app marketers and higher download volumes by consumers, according to new data revealed by app marketing experts AppsFlyer. App marketers spent around $75 billion on install campaigns this year, which is a 30% rise over 2019. The majority of spending went to... Read more ›
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It’s been a bad year for a lot of business, but TikTok isn’t one of them. The Chinese app made by Bytedance saw record quarter after quarter in 2020 and surpassed 2.6 billion installs on app stores recently. TikTok has also attracted the highest percentage of positive reviews among the top 10 downloaded iOS apps in the US, according to new data from Sensor Tower. In total, the app had... Read more ›
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Most popular sources
Business Insider
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27% 0 |
The Verge
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9% 4 |
Eurogamer.net
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8% 4 |
Tom's Hardware
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7% 4 |
Gizmodo
|
6% 11 |
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01.10.2024 18:26
Last update: 18:16 EDT.
News rating updated: 01:20.
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