Mental health app maker Intellect based in Singapore just raised $2.2 million in a pre-Series A funding round to bring mental health care to the masses. Led by Insignia Venture Partners and others, the round brings the total funding to $3 million since Intellect launched a year ago. The company has a consumer app that offers self-guided CBD programs and Telehealth services. Intellect now boasts some 2.5 million app users... Read more ›
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TikTok has partnered with Shopify to launch a series of in-app shopping tools. Shopify merchants have been able to create TikTok campaigns from within the Shopify dashboard since October 2020. The latest addition means that Shopify merchants can add a shopping tab to their TikTok profiles by syncing their product catalogues to their TikTok tabs. “The businesses thriving today innovate to find the best ways to engage with customers, and... Read more ›
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Mobile users spent 49% more time in retail and shopping apps since January 2020 with hours reaching 18 million a week by April 2021. That’s according to new research from advertising expert Liftoff which highlights that mobile shopping has persisted despite reopening after lockdowns. Purchase rates rose around 30% from January to May 2021 and purchase sizes spiked with baskets reaching a high of $88 in June 2021, compared to... Read more ›
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Instagram is changing the way external links will be shared in its Stories. Currently, users can swipe up on a link in a Story to view additional content and be redirected to an external website. Now, Instagram wants to remove the Swipe feature and replace it with Link stickers. By the end of August, it is expected that Swipe up will be fully replaced by the stickers. The popular photo... Read more ›
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InMobi, the mobile monetisation company, has partnered with cybersecurity firm HUMAN Security to integrate HUMAN’s MediaGuard solution, and help build a more transparent and fraud-free in-app ad ecosystem to help protect against malicious bot activities. Together, the companies are aiming to disincentivise cybercriminals by raising the cost of mobile ad fraud which is estimated to account of 75% of digital spending by the end of 2021. “InMobi is committed to... Read more ›
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Facebook is looking to help small and medium-sized businesses in India to secure loans and expand their business. The Small Business Loans Initiative is a partnership with online lending platform Indifi that aims to address some of the major pain points small businesses face. Loans range from between 500,000 Indian rupees ($6,720) to 50,00,000 ($67,200) at interest rates of 17% to 20% per annum. Loans can be received within three... Read more ›
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The mobile gaming market has become a critical component of mobile advertising companies. Between 2018 and 2021, advertising networks including Chartboost, Unity, Adcolony, ironSource, and Vungle, focused at least 90% of their share of voice (SOV) on iOS titles. That’s according to research from SensorTower. Networks including AdMob, Instagram, Facebook, TikTok, and YouTube had between 40 and 60 percent SOV from games. Puzzle games saw the highest SOV on iOS... Read more ›
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Medical and finances category apps surged 53% and 36% in usage in Q2 2021 according to the latest figures by SensorTower. US smartphone users were interacting with around 46 apps each month during the first half of 2021, which is slightly more than during the same period in 2019 (44 apps). As expected, the number of apps used peaked during Q2 2020 with the start of the COVID-19 pandemic when... Read more ›
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App Annie launched a challenge for developers of hyper-casual games that lets them win a minimum of $300,000 and a 60-day free trial of App Annie Intelligence. The challenge is being co-hosted by CrazyLabs which will offer developers the opportunity to trial and monitor their games through the CLIK Dashboard. The first game published will receive a minimum offer of $300,000 and a guarantee of $200,000 for every other game... Read more ›
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Facebook just published the results of a new report that shows where content on the news feed actually comes from. It hopes to silence some of its critics who argue that the social media network is pushing divisive content. The majority of posts (57%) that people tend to view on their news feed are posts from friends and family and groups which they’ve joined (19.3%). That doesn’t necessarily mean these... Read more ›
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Over half (67%) of iPhone users are now using iOS 14.5. As part of the upgrade, apps must ask permission from users to track their activity via Apple’s ID for Advertisers (IDFA). This has impacted mobile advertisers globally as new research from PubMatic shows. Users tend to opt into IDFA to get a better advertising experience. But despite opt-in rates growing, users on iOS 14.5+ have around 30% lower IDFA... Read more ›
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YouTube is making it even easier to find content on the network by launching visual search tools. These will help users discover foreign language videos, for example. Already, desktop users can hover on a YouTube thumbnail to watch a clip of a video and YouTube is extending this function to mobile now. It’s a simplified way for users to see what a certain video is all about. Not only are... Read more ›
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LinkedIn is making it easier for users to connect via the app and recently added native video. The option is part of its messaging functionality in the app and allows users to chat to one another via video calling without having to use a third-party app. LinkedIn said it paid particular attention to building a video conferencing tool that was specifically made for its members, could be scalable and be... Read more ›
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And the most downloaded game of July 2021 was…PUBG Mobile from Tencent in part due to strong installs coming out of India. That’s according to new data released by SensorTower. Count Masters and My Talking Angela 2 scored in second and third spot. Count Masters hit 24.4 million installs last month with the US responsible for 10.6% of total downloads and India 7%. Overall, the global mobile gaming market saw... Read more ›
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Only 16% of UK customers trust sponsored posts on TikTok, Instagram and co according to new research from the Bazaarvoice. The brand new study based on the answers from 9,000+ customers in the UK, US, Canada, Germany, France and Australia, found that social media users prefer everyday users like friends and families as their influencers (56%). For 38% of customers they’re the preferred source of content because they don’t have... Read more ›
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As parents are growing increasingly concerned over the safety of their kids and teens online, Google and TikTok have taken steps to launch new child protections. Google rolled out a privacy and safety suite for kids and teenagers. The company said it was blocking ad targeting based on age, gender or interests for people under 18 years. It also announced changes to YouTube which would default upload setting to the... Read more ›
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In-game advertising can generate an uplift of 12 percentage points in purchase intent among players, according to new research by TalkTalk. The mobile brand commissioned Lumen Research to find out who its ads are being seen in-game. 48% of study participants managed to recall TalkTalk without being prompted. This rose to 58% when users were prompted compared to the benchmark of 33%. “Gaming is a large and ever-growing part of... Read more ›
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Disney Plus added 12.4 million subscribers between April and June, reaching a total of 116 million worldwide. Marvel’s Loki series, Pixar’s Luca and live-action Cruella were the most popular on the streaming platform over the summer, according to Techspot. Disney Plus subscribers  Even though it is still 93 million subscribers behind Netflix, Disney Plus has all of the momentum on its side. Netflix added only two million subscribers in the... Read more ›
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The most downloaded game in July 2021 was Trading Master 3D, according to the latest report from AppFigures. The game hit 28 million in downloads on the App Store and Google Play. Count Masters came second at 24 million downloads while My Talking Angela 2 scored in third place with 24 million. The top 10 games combined saw downloads climb to 206 million globally during the month of July, that’s... Read more ›
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Cyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 billion are being generated in ad revenues in this way according to the latest report that followed brands and advertisers over a year and uncovered that many are (un)knowingly supporting... Read more ›
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Most popular sources
Business Insider
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28% 7 |
Tom's Hardware
|
10% 8 |
Gizmodo
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10% 9 |
Wired
|
9% 2 |
The Verge
|
6% 2 |
| View sources » | |
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22.01.2026 02:25
Last update: 02:15 EDT.
News rating updated: 09:21.
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