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608 InMobi partners with HUMAN Security for fraud-free in-app ecosystem

Business of Apps
Anne Freer @ Business of Apps 2 place · 08/25/2021 04:30 EDT

InMobi partners with HUMAN Security for fraud-free in-app ecosystem

InMobi, the mobile monetisation company, has partnered with cybersecurity firm HUMAN Security to integrate HUMAN’s MediaGuard solution, and help build a more transparent and fraud-free in-app ad ecosystem to help protect against malicious bot activities. Together, the companies are aiming to disincentivise cybercriminals by raising the cost of mobile ad fraud which is estimated to account of 75% of digital spending by the end of 2021. “InMobi is committed to transparency, trust-based relationships, and deli

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