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467 TikTok partners with Shopify to roll out in-app shopping features

Business of Apps
Anne Freer @ Business of Apps 2 place · 08/26/2021 05:45 EDT

TikTok partners with Shopify to roll out in-app shopping features

TikTok has partnered with Shopify to launch a series of in-app shopping tools. Shopify merchants have been able to create TikTok campaigns from within the Shopify dashboard since October 2020. The latest addition means that Shopify merchants can add a shopping tab to their TikTok profiles by syncing their product catalogues to their TikTok tabs. “The businesses thriving today innovate to find the best ways to engage with customers, and TikTok has provided brands a creative outlet to authentically do this,”

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