Doctor Anywhere, the app that provides a virtual clinic from where users can assess symptoms and request home services and mental wellness tools, just raised $140 million SGD (around $100 million US) in a Series C round. The funding round was led by Asia Partners and had participation from Novo Holdings, Philips and OSK-SBI Partners. Doctor Anywhere is a platform that offers an omnichannel approach to healthcare. Not only does... Read more ›
0
TikTok is adding a Promote option to its advertising tools following successful tests over recent weeks. The feature is similar to the Facebook Boost button which lets retailers and brands boost their posts as part of an ad campaign. “Starting this month, Promote is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an... Read more ›
24
Instagram recently announced the launch of a Small Business Mentorship programme to help support small businesses in the UK following COVID-19 lockdowns. In partnership with Small Business Britain, the programme provides mentorship for five UK-based businesses alongside tools and social commerce opportunities. Selected businesses will also be able to take part in a content workshop with creators in the app to uncover creative tricks. Other features of the programme include... Read more ›
6
In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn to new strategies. Based on the data of 33.3 billion programmatic ad bids and 2.2 billion impressions, machine learning expert MOLOCO found that mobile e-commerce marketers would fare best by... Read more ›
0
Real estate and rental apps have been booming in light of the COVID-19 pandemic. According to new data from SensorTower, US consumer interest in these apps was still strong during the first half of 2021, rising 14% to over 23 million install from 20.3 million in 2020. The top 30 apps saw over 12 million downloads. Adoption was lower in Q2 2021, but there was still strong growth compared to... Read more ›
157
Mental health app maker Intellect based in Singapore just raised $2.2 million in a pre-Series A funding round to bring mental health care to the masses. Led by Insignia Venture Partners and others, the round brings the total funding to $3 million since Intellect launched a year ago. The company has a consumer app that offers self-guided CBD programs and Telehealth services. Intellect now boasts some 2.5 million app users... Read more ›
0
TikTok has partnered with Shopify to launch a series of in-app shopping tools. Shopify merchants have been able to create TikTok campaigns from within the Shopify dashboard since October 2020. The latest addition means that Shopify merchants can add a shopping tab to their TikTok profiles by syncing their product catalogues to their TikTok tabs. “The businesses thriving today innovate to find the best ways to engage with customers, and... Read more ›
0
Mobile users spent 49% more time in retail and shopping apps since January 2020 with hours reaching 18 million a week by April 2021. That’s according to new research from advertising expert Liftoff which highlights that mobile shopping has persisted despite reopening after lockdowns. Purchase rates rose around 30% from January to May 2021 and purchase sizes spiked with baskets reaching a high of $88 in June 2021, compared to... Read more ›
0
Instagram is changing the way external links will be shared in its Stories. Currently, users can swipe up on a link in a Story to view additional content and be redirected to an external website. Now, Instagram wants to remove the Swipe feature and replace it with Link stickers. By the end of August, it is expected that Swipe up will be fully replaced by the stickers. The popular photo... Read more ›
0
InMobi, the mobile monetisation company, has partnered with cybersecurity firm HUMAN Security to integrate HUMAN’s MediaGuard solution, and help build a more transparent and fraud-free in-app ad ecosystem to help protect against malicious bot activities. Together, the companies are aiming to disincentivise cybercriminals by raising the cost of mobile ad fraud which is estimated to account of 75% of digital spending by the end of 2021. “InMobi is committed to... Read more ›
0
Facebook is looking to help small and medium-sized businesses in India to secure loans and expand their business. The Small Business Loans Initiative is a partnership with online lending platform Indifi that aims to address some of the major pain points small businesses face. Loans range from between 500,000 Indian rupees ($6,720) to 50,00,000 ($67,200) at interest rates of 17% to 20% per annum. Loans can be received within three... Read more ›
0
The mobile gaming market has become a critical component of mobile advertising companies. Between 2018 and 2021, advertising networks including Chartboost, Unity, Adcolony, ironSource, and Vungle, focused at least 90% of their share of voice (SOV) on iOS titles. That’s according to research from SensorTower. Networks including AdMob, Instagram, Facebook, TikTok, and YouTube had between 40 and 60 percent SOV from games. Puzzle games saw the highest SOV on iOS... Read more ›
0
Medical and finances category apps surged 53% and 36% in usage in Q2 2021 according to the latest figures by SensorTower. US smartphone users were interacting with around 46 apps each month during the first half of 2021, which is slightly more than during the same period in 2019 (44 apps). As expected, the number of apps used peaked during Q2 2020 with the start of the COVID-19 pandemic when... Read more ›
0
App Annie launched a challenge for developers of hyper-casual games that lets them win a minimum of $300,000 and a 60-day free trial of App Annie Intelligence. The challenge is being co-hosted by CrazyLabs which will offer developers the opportunity to trial and monitor their games through the CLIK Dashboard. The first game published will receive a minimum offer of $300,000 and a guarantee of $200,000 for every other game... Read more ›
0
Facebook just published the results of a new report that shows where content on the news feed actually comes from. It hopes to silence some of its critics who argue that the social media network is pushing divisive content. The majority of posts (57%) that people tend to view on their news feed are posts from friends and family and groups which they’ve joined (19.3%). That doesn’t necessarily mean these... Read more ›
11
Over half (67%) of iPhone users are now using iOS 14.5. As part of the upgrade, apps must ask permission from users to track their activity via Apple’s ID for Advertisers (IDFA). This has impacted mobile advertisers globally as new research from PubMatic shows. Users tend to opt into IDFA to get a better advertising experience. But despite opt-in rates growing, users on iOS 14.5+ have around 30% lower IDFA... Read more ›
119
YouTube is making it even easier to find content on the network by launching visual search tools. These will help users discover foreign language videos, for example. Already, desktop users can hover on a YouTube thumbnail to watch a clip of a video and YouTube is extending this function to mobile now. It’s a simplified way for users to see what a certain video is all about. Not only are... Read more ›
0
LinkedIn is making it easier for users to connect via the app and recently added native video. The option is part of its messaging functionality in the app and allows users to chat to one another via video calling without having to use a third-party app. LinkedIn said it paid particular attention to building a video conferencing tool that was specifically made for its members, could be scalable and be... Read more ›
127
And the most downloaded game of July 2021 was…PUBG Mobile from Tencent in part due to strong installs coming out of India. That’s according to new data released by SensorTower. Count Masters and My Talking Angela 2 scored in second and third spot. Count Masters hit 24.4 million installs last month with the US responsible for 10.6% of total downloads and India 7%. Overall, the global mobile gaming market saw... Read more ›
2
Only 16% of UK customers trust sponsored posts on TikTok, Instagram and co according to new research from the Bazaarvoice. The brand new study based on the answers from 9,000+ customers in the UK, US, Canada, Germany, France and Australia, found that social media users prefer everyday users like friends and families as their influencers (56%). For 38% of customers they’re the preferred source of content because they don’t have... Read more ›
0
Most popular sources
Business Insider
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51% 20 |
Tech Wire Asia
|
8% 1 |
Gizmodo
|
7% 2 |
MacRumors
|
6% 2 |
Android Authority
|
6% 2 |
| View sources » | |
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05.11.2024 14:04
Last update: 13:56 EDT.
News rating updated: 20:51.
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