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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/24/2021 05:45 EDT

Facebook launches loans for SMBs in India

Facebook is looking to help small and medium-sized businesses in India to secure loans and expand their business. The Small Business Loans Initiative is a partnership with online lending platform Indifi that aims to address some of the major pain points small businesses face. Loans range from between 500,000 Indian rupees ($6,720) to 50,00,000 ($67,200) at interest rates of 17% to 20% per annum. Loans can be received within three... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 08/24/2021 04:38 EDT

Top mobile ad networks focus on iOS games

The mobile gaming market has become a critical component of mobile advertising companies. Between 2018 and 2021, advertising networks including Chartboost, Unity, Adcolony, ironSource, and Vungle, focused at least 90% of their share of voice (SOV) on iOS titles. That’s according to research from SensorTower. Networks including AdMob, Instagram, Facebook, TikTok, and YouTube had between 40 and 60 percent SOV from games.  Puzzle games saw the highest SOV on iOS... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/23/2021 05:30 EDT

53% increase in use of medical and health apps

Medical and finances category apps surged 53% and 36% in usage in Q2 2021 according to the latest figures by SensorTower. US smartphone users were interacting with around 46 apps each month during the first half of 2021, which is slightly more than during the same period in 2019 (44 apps). As expected, the number of apps used peaked during Q2 2020 with the start of the COVID-19 pandemic when... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/23/2021 04:45 EDT

Hyper-casual games can win up to $300k with App Annie challenge

App Annie launched a challenge for developers of hyper-casual games that lets them win a minimum of $300,000 and a 60-day free trial of App Annie Intelligence. The challenge is being co-hosted by CrazyLabs which will offer developers the opportunity to trial and monitor their games through the CLIK Dashboard. The first game published will receive a minimum offer of $300,000 and a guarantee of $200,000 for every other game... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/20/2021 05:45 EDT

Facebook reveals top sources of news feed views

Facebook just published the results of a new report that shows where content on the news feed actually comes from. It hopes to silence some of its critics who argue that the social media network is pushing divisive content. The majority of posts (57%) that people tend to view on their news feed are posts from friends and family and groups which they’ve joined (19.3%). That doesn’t necessarily mean these... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/20/2021 04:41 EDT

Apple IDFA presence highest on shopping apps

Over half (67%) of iPhone users are now using iOS 14.5. As part of the upgrade, apps must ask permission from users to track their activity via Apple’s ID for Advertisers (IDFA). This has impacted mobile advertisers globally as new research from PubMatic shows. Users tend to opt into IDFA to get a better advertising experience. But despite opt-in rates growing, users on iOS 14.5+ have around 30% lower IDFA... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/19/2021 05:44 EDT

YouTube adds more visual search features for content discovery

YouTube is making it even easier to find content on the network by launching visual search tools. These will help users discover foreign language videos, for example. Already, desktop users can hover on a YouTube thumbnail to watch a clip of a video and YouTube is extending this function to mobile now. It’s a simplified way for users to see what a certain video is all about. Not only are... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/19/2021 04:34 EDT

LinkedIn adds video calling to its app

LinkedIn is making it easier for users to connect via the app and recently added native video. The option is part of its messaging functionality in the app and allows users to chat to one another via video calling without having to use a third-party app. LinkedIn said it paid particular attention to building a video conferencing tool that was specifically made for its members, could be scalable and be... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/18/2021 05:45 EDT

Game downloads hit 4.7 billion last month

And the most downloaded game of July 2021 was…PUBG Mobile from Tencent in part due to strong installs coming out of India. That’s according to new data released by SensorTower. Count Masters and My Talking Angela 2 scored in second and third spot. Count Masters hit 24.4 million installs last month with the US responsible for 10.6% of total downloads and India 7%. Overall, the global mobile gaming market saw... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/18/2021 04:12 EDT

Just 16% of UK consumers trust sponsored posts from influencers

Only 16% of UK customers trust sponsored posts on TikTok, Instagram and co according to new research from the Bazaarvoice. The brand new study based on the answers from 9,000+ customers in the UK, US, Canada, Germany, France and Australia, found that social media users prefer everyday users like friends and families as their influencers (56%). For 38% of customers they’re the preferred source of content because they don’t have... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 08/17/2021 05:56 EDT

Google and TikTok boost privacy options for teens

As parents are growing increasingly concerned over the safety of their kids and teens online, Google and TikTok have taken steps to launch new child protections. Google rolled out a privacy and safety suite for kids and teenagers. The company said it was blocking ad targeting based on age, gender or interests for people under 18 years. It also announced changes to YouTube which would default upload setting to the... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 08/17/2021 04:47 EDT

In-game ads promote higher brand recall

In-game advertising can generate an uplift of 12 percentage points in purchase intent among players, according to new research by TalkTalk. The mobile brand commissioned Lumen Research to find out who its ads are being seen in-game. 48% of study participants managed to recall TalkTalk without being prompted. This rose to 58% when users were prompted compared to the benchmark of 33%. “Gaming is a large and ever-growing part of... Read more ›

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Business of Apps
David Curry @ Business of Apps 3 place · 08/17/2021 04:00 EDT

Disney Plus added 12.4 million subscribers between April and June, reaching a total of 116 million worldwide.  Marvel’s Loki series, Pixar’s Luca and live-action Cruella were the most popular on the streaming platform over the summer, according to Techspot. Disney Plus subscribers    Even though it is still 93 million subscribers behind Netflix, Disney Plus has all of the momentum on its side. Netflix added only two million subscribers in the... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/16/2021 05:25 EDT

Top 10 game downloads hit 206 million in July

The most downloaded game in July 2021 was Trading Master 3D, according to the latest report from AppFigures. The game hit 28 million in downloads on the App Store and Google Play. Count Masters came second at 24 million downloads while My Talking Angela 2 scored in third place with 24 million. The top 10 games combined saw downloads climb to 206 million globally during the month of July, that’s... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 08/16/2021 04:30 EDT

$1.34 billion in ad revenues are being generated by apps producing illegal content

Cyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 billion are being generated in ad revenues in this way according to the latest report that followed brands and advertisers over a year and uncovered that many are (un)knowingly supporting... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/13/2021 05:30 EDT

Josh app maker secures $450 million in funding

VerSe Innovation, the company behind the video app Josh and news aggregator Dailyhunt, just raised a whopping $450 million in a new financing round that sharply follows a $200 million round earlier this year. The company said that its valuation doubled within this time frame and the startup is now valued at over $1 billion and possibly nearing a $3 billion evaluation. Video app Josh now has some 115 million... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/13/2021 04:30 EDT

Tinder adds Swipe Night again to help users engage

Tinder, the popular dating app, is bringing back its Swipe Night, following the success of the feature last year which saw 20 million members sharing storylines. Swipe Night is a more interactive way for Tinder users to match with others and explore potential partners. When it was launched in 2020, it was another way to engage with people globally during lockdowns, and resulted in a 26% rise in matches. “Swipe... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/12/2021 04:30 EDT

Consumer spending in-apps 40% higher than before pandemic

Consumers spent an average $1.7 billion per week in mobile games during H1 2021, which is 40% higher compared to pre-pandemic levels. That’s according to the latest H1 2021 Mobile Gaming Tear Down report from App Annie. Mobile game adoption has surged in emerging markets such as India, which is now the leading market in terms of mobile game downloads, followed by the US and Brazil for H1 2021. Russia... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/11/2021 06:00 EDT

Livestream shopping still booms in China, but growth to slow

Some 320 million Chinese shoppers will be purchasing a product from a video livestream, according to forecasting from eMarketer.   It follows a boom in not only live video but eCommerce as a function of videos. Growth has been rapid in that arena given that it would mark around 186 million more people than in 2019. However, overall growth of the sector is predicted to flatten out over the next few... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/11/2021 04:28 EDT

Instagram extends shopping features

Instagram has taken the next step toward advancing its eCommerce features. The company is testing promoted products in its Shop tab in the app right now. This means users can click to view product details and get more information or look at images of their select product. Brands will also be able to promote their Shop tab pages via ‘Sponsored’ ads soon. Promoted products and posts can be shared by... Read more ›

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