As parents are growing increasingly concerned over the safety of their kids and teens online, Google and TikTok have taken steps to launch new child protections. Google rolled out a privacy and safety suite for kids and teenagers. The company said it was blocking ad targeting based on age, gender or interests for people under 18 years. It also announced changes to YouTube which would default upload setting to the... Read more ›
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In-game advertising can generate an uplift of 12 percentage points in purchase intent among players, according to new research by TalkTalk. The mobile brand commissioned Lumen Research to find out who its ads are being seen in-game. 48% of study participants managed to recall TalkTalk without being prompted. This rose to 58% when users were prompted compared to the benchmark of 33%. “Gaming is a large and ever-growing part of... Read more ›
0
Disney Plus added 12.4 million subscribers between April and June, reaching a total of 116 million worldwide. Marvel’s Loki series, Pixar’s Luca and live-action Cruella were the most popular on the streaming platform over the summer, according to Techspot. Disney Plus subscribers Even though it is still 93 million subscribers behind Netflix, Disney Plus has all of the momentum on its side. Netflix added only two million subscribers in the... Read more ›
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The most downloaded game in July 2021 was Trading Master 3D, according to the latest report from AppFigures. The game hit 28 million in downloads on the App Store and Google Play. Count Masters came second at 24 million downloads while My Talking Angela 2 scored in third place with 24 million. The top 10 games combined saw downloads climb to 206 million globally during the month of July, that’s... Read more ›
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Cyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 billion are being generated in ad revenues in this way according to the latest report that followed brands and advertisers over a year and uncovered that many are (un)knowingly supporting... Read more ›
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VerSe Innovation, the company behind the video app Josh and news aggregator Dailyhunt, just raised a whopping $450 million in a new financing round that sharply follows a $200 million round earlier this year. The company said that its valuation doubled within this time frame and the startup is now valued at over $1 billion and possibly nearing a $3 billion evaluation. Video app Josh now has some 115 million... Read more ›
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Tinder, the popular dating app, is bringing back its Swipe Night, following the success of the feature last year which saw 20 million members sharing storylines. Swipe Night is a more interactive way for Tinder users to match with others and explore potential partners. When it was launched in 2020, it was another way to engage with people globally during lockdowns, and resulted in a 26% rise in matches. “Swipe... Read more ›
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Consumers spent an average $1.7 billion per week in mobile games during H1 2021, which is 40% higher compared to pre-pandemic levels. That’s according to the latest H1 2021 Mobile Gaming Tear Down report from App Annie. Mobile game adoption has surged in emerging markets such as India, which is now the leading market in terms of mobile game downloads, followed by the US and Brazil for H1 2021. Russia... Read more ›
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Some 320 million Chinese shoppers will be purchasing a product from a video livestream, according to forecasting from eMarketer. It follows a boom in not only live video but eCommerce as a function of videos. Growth has been rapid in that arena given that it would mark around 186 million more people than in 2019. However, overall growth of the sector is predicted to flatten out over the next few... Read more ›
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Instagram has taken the next step toward advancing its eCommerce features. The company is testing promoted products in its Shop tab in the app right now. This means users can click to view product details and get more information or look at images of their select product. Brands will also be able to promote their Shop tab pages via ‘Sponsored’ ads soon. Promoted products and posts can be shared by... Read more ›
1
Wix, the platform that lets users and small businesses create their own websites, has launched its own native mobile app builder. Users can now design their own app without having to code at all. Wix is a popular name in the business of website builders, and what it does for website owners, it now wants to do for app developers. The news could be a great opportunity and very welcome... Read more ›
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Mobile ad and app monetisation firm Tapjoy just launched MobileVoice, a solution for mobile advertisers to add more authentic insights on customer attitudes, preferences and behaviours to their campaigns. MobileVoice is based on Tapjoy’s opt-in, reward-based engagement solution for mobile games and apps. It’s essentially a panel that integrates 50 million active users across 200 countries who are keen to express their opinion in exchange for in-app rewards. “Even though... Read more ›
0
After a year of lockdowns, the top five ticketing apps in the US are seeing a return to former glory. Installs for Ticketmaster, Eventbrite, StubHub, SeatGeek and AXS Tickets grew notably. Together they climbed 689% to 1.8 million installs which iOS 228,000 more than in 2020. In July alone, app installs rose 2 million for these top 5 event apps. Downloads jumped by 1 million in US app stores, 18%... Read more ›
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Dating app maker Match Group plans to roll out audio and video chat as well as other live-streaming technologies over the next 12 to 24 months. Match’s app portfolio includes Tinder, OkCupid and Plenty of Fish, among many others. The live-streaming features will be powered by Hyperconnect, the social networking company it acquired for $1.73 billion earlier in 2021. Tinder previously tested a group video chat feature called Tinder Mixer,... Read more ›
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US consumers spent 34% more on video and photo apps during the second quarter of 2021 compared to the same period in the year before. According to SensorTower, consumers were spending $457 million this year, compared to $342 million last year. Apple iOS app accounted for 83% of revenue growth but Google Play spending has increased a whopping 126% to $78 million (up from $35 million in 2020). YouTube still... Read more ›
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TikTok was the most downloaded non-gaming app in July 2021 globally. The app saw some 63 million installs during the summer month, according to figures from SensorTower. Installs were highest in China at 15%, followed by the US with 9%. Among the top 10 rank of non-gaming apps Facebook-owned apps Facebook, Instagram, Messenger and WhatsApp all scored in the top 5. Snapchat, Zoom, Telegram, CapCut and Google Meet rounded out... Read more ›
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Instagram added two new products to help small businesses use its platform and drive sales through the app by reaching new audiences. The new Instagram hub features organic and paid posts from similar businesses to boost their creativity on the app. It can be accessed from the Professional Dashboard. Content is being reviewed and refreshed daily on the hub and showcases updated business posts regularly. Instagram also added some additional... Read more ›
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American Airlines said it has added free access to the TikTok app aboard its Viasat aircraft for free. Passengers will be able to access the app for 30 minutes. All they need to do is enable airplane mode and connect to the AA-inflight signal. Once connected they’re redirected to a WiFi portal and can access TikTok for free. Users who don’t have the app yet can download it onboard. In... Read more ›
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WhatsApp wants to allow users to share messages and videos that disappear after they’ve been viewed once. Fittingly, the mode is dubbed “view once” and as the name suggests means that any texts, photos or videos will vanish after the recipient views them. The spirit of the feature borrows from Snapchat and Stories, both of which can only be viewed for a limited time. The feature is meant to give... Read more ›
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In light of IDFA changes, app developers have been quick to boost their features to bolster player engagement and keep monetising their apps. According to new research by Vungle’s GameRefinery, app developer updates grew 37%. The most updated features were live events (143%) and limited offers (122%). These strategies are being utilised particularly within Puzzle, RPG and Stategy genres. The report also found that Supercell had a particularly strong quarter... Read more ›
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Most popular sources
Business Insider
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51% 21 |
Tech Wire Asia
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8% 1 |
Gizmodo
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6% 1 |
Android Authority
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6% 2 |
MacRumors
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6% 2 |
| View sources » | |
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05.11.2024 14:15
Last update: 14:11 EDT.
News rating updated: 21:12.
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