We are excited to unveil the 2024 shortlisted finalists for the App Growth Awards, presented by Gamelight. This marks its eighth year of recognizing excellence in the global app industry. Our expert panel of 18 independent judges whittled down over 200 submissions. The impressive variety of submissions from diverse companies underscores an industry full of innovation and ambition. All of the shortlisted finalists will be celebrated and the winners announced... Read more ›
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AppFollow, the app management platform, just launched the new version of its AppFollow 7.0 on Product Hunt. The latest suite of tools helps developers to scale their apps and reach a greater number of users, optimise reviews and see additional product insights. The platform now includes an option for segmented and organized product insights, infos on customer sentiment, response automation for reviews, and competitor reach and performance analytics. It allows... Read more ›
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TikTok revealed it reached one billion active global users in September, making it the seventh mobile app to reach this milestone. Vanessa Pappas, the interim head of TikTok Global, announced the news on TikTok. It has added 300 million new users since last summer, when it announced it had 700 million users. There was a dip in users in Q3 2020, due to India banning the app, however it bounced... Read more ›
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Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said they made mobile purchases often while 73% shopped on mobile one to four times a week. A whopping 62% also shopped more during the winter holidays and 47% are planning... Read more ›
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Media Smart, the organization that educates teens about online advertising, just partnered with TikTok to launch a set of resources for teens. The information are designed for teachers to use in schools to teach students how the app uses adverts from brands. It aims to make it easier to identify ads. Parents are also invited to view the content which is based on research by Livity that shows how ever... Read more ›
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After sitting on my giant yellow legal pad of “must do” ideas and the 5 year roadmap for far too long, I’m here to say Intellifluence is finally launching something I’m elated to share with you as months of development… Influencer Offers. This article was first published on Intellifluence blog. For those not familiar with Intellifluence already, we are the largest warm contact influencer network that provides discovery and workflow... Read more ›
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Facebook recently published findings on the impact of Instagram on teens’ and even adults’ mental health. The data shared in slide decks shows that the app has far-reaching consequences on self-worth, levels of stress and sleep. As The Wall Street Journal pointed out, the social network’s PR department has been trying to reframe the findings by putting a more positive spin into the commentary section of the published slide decks,... Read more ›
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Facebook is currently testing ways to add more context to paid ads via a scrollable bar on the display. The addition means that users will be able to view more information such as business location and Page followers at the bottom of an advert. Facebook hopes to provide users with additional information on campaigns run on the social media network in an effort to weed out fakers and scammers. Following... Read more ›
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The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. In April 2021 Disney+ surpassed $1 billion in consumer spending which was 204% higher than during its launch month. Much of its growth has been driven by the quality content... Read more ›
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With Apple finally allowing iPhone users to rate pre-installed apps, it seems News, Calendar and Mail are everyone’s least favourite apps. According to AppsFigures, the first 10k ratings from users show that among the 28 pre-installed apps, the average app rating was 3.4 stars, ranging from 2.2 to 4.1 stars. It’s still early days but Translate was the lowest rated app at just 2.2 stars with around 700 ratings. News... Read more ›
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Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%). Food delivery apps were among the winners during pandemic lockdowns in 2020 with installs worldwide jumping 19%. And there seems to be little stopping them as growth continued at 20% in 2021. That’s according to new data shared by mobile analytics... Read more ›
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TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms and 7 out of 10 voting TikTok ads “enjoyable”, brands have much to go on. Now, TikTok is expanding its features with a TikTok Creator Marketplace – sort of a... Read more ›
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Online learning app maker Vedantu just raised $100 million in a Series E financing round that values the Indian start-up at a whopping $1 billion. The round was led by ABC World Asia with participation from existing investors. The Vedantu app offers courses for grade six to grade 12 students via interactive smartphone or desktop sessions. To date, the group has amassed over 35 million monthly active users and had... Read more ›
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It seems that the subscription model for apps is slowly taking over because just 6% of iOS apps on the App Store right now are paid for. That’s around 112k out of almost 2 million apps. Things aren’t much different over on Google Play where 4% of 4 million apps are paid for. The remainder of apps are free to download on both stores. According to the data provided by... Read more ›
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mCommerce groups are having to pay higher advertising prices following Apple’s privacy changes. The new rules make it much harder to track iPhone users or target them on the device. The average conversion for eCommerce marketers jumped 200% for tracked users and 155% for non-tracked users, according to research from mobile ad experts Moloco. The proportion of tracked users on Apple devices dropped from 73% at the start of 2021... Read more ›
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More than three quarters of influencer ads on Instagram are hiding the sponsored post disclosure in the post according to research by affiliate network Awin. The study examined the top 100 posts for disclosure hashtags to find out if the hashtag was visible in the post or had to be expanded to be viewed. The most common disclosure hashtags were #ad with 12.8 million posts, followed by #sponsored at 3.3... Read more ›
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LinkedIn has revealed how brands could use the platform and popular networking app to reach potential buyers. The company recently shared an infographic that outlines how teams can grow their audiences, promote trust and connect to other members. As the largest business network with over 774 million members, it has enormous reach and users spend plenty of time on the network sharing moments and engaging in conversations. LinkedIn said it... Read more ›
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First time installs of mobile apps grew 1.7% in the first half of 2021 compared to a whopping 26% in 2020 on the back of COVID-19 lockdowns. Yet, consumer spending in apps remains strong, according to new data by Sensor Tower. The top 500 apps averaged around 92 million monthly active users in Q2 2021, up 8.4% year-on-year. During the same quarter in the previous year, average MAUs stood at... Read more ›
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Roku has partnered with Shopify to integrate a tool that will allow merchants to build, purchase and measure TV streaming ad campaigns. It’s the first integration of this kind – Roku is the first TV streaming app to be available via the Shopify App Store. The tools are aimed at retailers and brands who wish to bolster their reach and engage new audiences through TV ads. Roku ads can lift... Read more ›
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Consumers spent $34 billion on in-app subscriptions and in-game purchases in Q3 2021, making the quarter the biggest in consumer spending to date. That’s according to new data by mobile data and analytics experts App Annie. During the third quarter, downloads jumped 10% year-on-year, highlighting that there’s no end to app growth, despite lockdowns easing after COVID-19. Downloads stood at 36 billion driven by Google Play. Travel, education and medical... Read more ›
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TikTok wants to make it easier for brands and retailers to promote their products on the app while also helping creators to generate an income through brand partnerships. According to the app, Community Commerce, which it calls creator-driven word-of-mouth marketing is driving much of the app’s growth in commerce. “Community Commerce content, like all TikTok content, is also efficient to create. The platform was designed to be easy to use... Read more ›
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Most popular sources
Business Insider
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50% 20 |
Tech Wire Asia
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8% 1 |
Gizmodo
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7% 0 |
Android Authority
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6% 2 |
MacRumors
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6% 2 |
| View sources » | |
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05.11.2024 13:38
Last update: 13:31 EDT.
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