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478 TikTok rolls out host of new tools for retailers, brands and mobile marketers

Business of Apps
Anne Freer @ Business of Apps 2 place · 10/01/2021 04:38 EDT

TikTok rolls out host of new tools for retailers, brands and mobile marketers

TikTok recently announced plenty of new and exciting features at the TikTok World event that saw marketers and brands come together to embrace the app’s unique community. With 61% of its members rating its video more unique than other platforms and 7 out of 10 voting TikTok ads “enjoyable”, brands have much to go on. Now, TikTok is expanding its features with a TikTok Creator Marketplace – sort of a self-serve portal that helps brands to find creators. The Marketplace API lets marketers access first-party m

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