We are excited to unveil the 2024 shortlisted finalists for the App Growth Awards, presented by Gamelight. This marks its eighth year of recognizing excellence in the global app industry. Our expert panel of 18 independent judges whittled down over 200 submissions. The impressive variety of submissions from diverse companies underscores an industry full of innovation and ambition. All of the shortlisted finalists will be celebrated and the winners announced... Read more âș
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Much has changed in mobile and app advertising with the rollout of iOS 15. Now Facebook issued a statement on how advertisers can boost their campaign performance despite the privacy updates and how the changes may affect them. The social network confirmed that cots of campaigns may have increased in light of harder-to-achieve measurements. It admitted that it was underreporting iOS web conversions by around 15%. However, it also said... Read more âș
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According to myTracker data, as of September 22, 2021, 74.6% of iPhone and iPad users globally have upgraded to iOS 14.5 or higher. The new iOS version came with restrictions in the form of ATT and SKAdNetwork, which significantly limited the ability of developers and marketing specialists to adequately assess the ROI of their ad campaigns using traditional tools. Now all hopes are pinned on the ability of ad platforms... Read more âș
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According to myTracker data, as of September 22, 2021, 74.6% of iPhone and iPad users globally have upgraded to iOS 14.5 or higher. The new iOS version came with restrictions in the form of ATT and SKAdNetwork, which significantly limited the ability of developers and marketing specialists to adequately assess the ROI of their ad campaigns using traditional tools. Now all hopes are pinned on the ability of ad platforms... Read more âș
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This week, Apple released its long-awaited iOS 15 update that introduced several new features to enhance device functionality but also privacy for users. Among productivity updates such as a new Focus mode to bundle notification to two times a day and FaceTime for web, iOS 15 really stands out for its privacy features. Hereâs what they could mean for app developers and mobile advertisers. Mail Privacy Protection is an optional... Read more âș
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Tenjin, the mobile marketing measurement platform for mid-sized mobile game publishers, just launched a new developer tool for more affordable data and analyses in collaboration with GameAnalytics, the game analytics platform. The launch coincides with the release of Apple iOS 15 and aims to help developers navigate a more privacy-focused app marketing landscape As few Apple device users are opting in for IDFA, developers and marketers are feeling the impact.... Read more âș
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Facebook is vamping up WhatsApp for businesses and customers alike by adding a local business directory to the app. What this means is that when a user clicks on the âBusinesses Nearbyâ button in the app, they can view and browse a listing of local businesses in-app. Theyâll then be able to tap on a profile and click through for more information. For now the feature is only available in... Read more âș
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Facebook launched a range of new tools for businesses to connect with prospective customers more effectively. The update includes new personalised messaging and an improved business directory, as well as management options for reach and business activity. The social media giant said the measures were part of a wider drive to allow brands and retailers to bring more personalised experiences to their customers. With 75% of consumers looking to communicate... Read more âș
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Lightricks, the Israel-based maker of image and video editing apps, just raised $130 million in a Series D funding round that brings the groupâs valuation to $1.8 billion. The round was co-led by Insight Partners and Hanaco Venture Capital, and participation from existing investors including Goldman Sachs Asset Management, and Clal Tech. Lightricks flagship apps include Facetune 2 â a photo editing app â and Facetune Video to edit and... Read more âș
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The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. Thatâs according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed that 61% of gamers aged 18 to 24 years listen to music whilst playing games. Audio ads have shown to improve click-through rates by more than 1000% compared to banner... Read more âș
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Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, 88% of consumers say that authenticity is among the most important factors when deciding which brands they will support. A new report by Stackla highlights that while 67% of consumers... Read more âș
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Travel apps in the US have surged following the lifting of lockdown restrictions in the country. According to new data from Sensor Tower, first-time installs of travel apps on the App Store rose to 61 million and 24 million on Google Play during Q2 2021. This follows a decline of 56% during Q2 2020 and highlights the recovery of the industry as a whole as lockdowns have lifted. Overall, quarterly... Read more âș
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eCPM rates in the US reached $1,500 at an average $400 across genres in 2021, according to new data released by mobile ad and app monetization experts Tapjoy. With the removal of CPE ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021, the latest data shows that publishers have adopted these approaches. The rise in shopping offers on iOS Offerwall, a popular rewarded ad... Read more âș
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Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower. The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads. The second top grossing Casino game was Bingo Blitz. The Casino... Read more âș
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LinkedIn is rolling out Articles for Pages in an attempt to bolster engagement and content across the platform. According to Microsoft, LinkedIn sessions grew 30% during the final three months of 2020. The platformâs total revenues rose 23% during the same period. Articles for Pages are an extended version of LinkedInâs longer blogger pieces. While members have been able to draft long articles and share organic posts to their feeds... Read more âș
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CreatorIQ, the influencer marketing platform, just raised $40 million in a funding round led by existing investors TVC Capital, Kayne Partners Fund, Affinity Group and Unilever Ventures. It raises the groupâs total funding to date to over $80 million. âWeâve witnessed accelerating growth of the creator economy over the past eighteen months, fuelled by the convergence of creators, commerce, and community,â said Igor Vaks, founder and CEO of CreatorIQ. âFrom... Read more âș
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The number of messaging app users is set to reach 3.09 billion by the end of 2021 â a 6.1% rise, according to research from eMarketer. Thatâs half the growth in user numbers messengers saw in 2020 when users increased by 14%. The rapid rise in app adoption was no doubt driven by COVID-19 lockdowns that lead to more people resorting to digital means of communication with friends and family.... Read more âș
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Mobile and omnichannel ad company, Mediaocean, just partnered with TikTok to launch a new technology that will integrate TikTok advertising into Mediaoceanâs optimisation solution. TikTok has emerged as one of the fastest growing apps during the pandemic and is an ever more important channel for brands to reach audiences. With over 100 million monthly average users in the US alone, the app boasts plenty of scope for marketers to scale.... Read more âș
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While many studies looking at app downloads during the COVID year 2020 hailed TikTok as the winner, research by app development experts Bacancy Technology shows that Facebook-owned apps received significantly more downloads combined. Overall, TikTok was downloaded a total of 850 million times last year which was 250 million more downloads compared to WhatsApp, the second most downloaded app in 2020. Facebook was the third most downloaded app at 540... Read more âș
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Mobile and app marketing expert, AppsFlyer, recently launched the Conversion Studio, which is a solution that helps advertisers measure conversion value. It does this by looking at post-install activities within the SKAN framework, which Roy Yanai, Head of Product, SKAdNetwork, AppsFlyer, refers to as a way to limit âadvertisers to a single conversion value, which only captures one aspect of the userâs post-install activity.â He adds: âWith Conversion Studio, we... Read more âș
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Facebook is launching a line of AR glasses together with Ray Ban. The stylish glasses disguise the fact that users could be recording whatever they see. Called Ray Ban Stories will be available in three different styles including the traditional âWayfarerâ style that Ray Ban is well-known for. But built into the frame is a camera that lets users record whatever is happening all around them. In this way, they... Read more âș
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Most popular sources
Business Insider
|
51% 21 |
Tech Wire Asia
|
8% 1 |
Gizmodo
|
6% 1 |
Android Authority
|
6% 2 |
MacRumors
|
6% 2 |
| View sources » | |
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05.11.2024 14:15
Last update: 14:11 EDT.
News rating updated: 21:12.
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