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mCommerce groups are having to pay higher advertising prices following Apple’s privacy changes. The new rules make it much harder to track iPhone users or target them on the device. The average conversion for eCommerce marketers jumped 200% for tracked users and 155% for non-tracked users, according to research from mobile ad experts Moloco. The proportion of tracked users on Apple devices dropped from 73% at the start of 2021 to 32% by the end of June 2021. At the same time, eCommerce is booming fuelled by
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Business of Apps
The social media site is probably worth less than a quarter of the $44 billion he paid for it. Read more ›
5,492 fresh
Venture capitalists pursue Mira Murati after her departure from OpenAI, as the company closes in on a new $6.5 billion round of funding. Read more ›
2,449 fresh
A millennial couple quit their jobs to travel when other people their age were buying houses and having kids, but they're happy with their decision. Read more ›
1,981 fresh
PlayStation 5 owners are reporting emotions ranging from mildly miffed to deep-seated annoyance following Sony's decision to plaster the console's home screen with ugly artwork and often irrelevant promotional news stories following its latest update. Read more Read more ›
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This aerial picture taken on September 27th, 2024, shows a flooded street after Hurricane Helene made landfall in Steinhatchee, Florida. | Photo by Ricardo Arduengo / AFP via Getty Images The Southeastern United States is reeling from Hurricane Helene, a monstrous storm that made landfall in Florida on Thursday before cutting a terrifying path all the way up to Tennessee. How did it get this bad? The storm has killed... Read more ›
1,189 fresh
Image: Cath Virginia / The Verge Verizon is experiencing a huge outage affecting its mobile services across the country. “During the incident we received reports from Clermont, Naples, Ocala, St. Petersburg, Decatur, Carmel, Cloverdale, Indianapolis, Caldwell, Ottawa, Shawnee, Lexington, Louisville, Wentzville, Elizabeth, Dallas, Houston, McGaheysville, Keyser, Chillicothe and 53 other cities,” according to a website tracking the outage. There are also more than 90,000 user reports of problems on D Read more ›
1,045 fresh
Fans were shocked and disappointed when Chappell Roan dropped out of All Things Go. Luckily, the music festival's lineup still had plenty to offer. Read more ›
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Fortnite creator Epic Games today filed a lawsuit against Google and Samsung, accusing the two companies of anticompetitive behavior that discourages Android users from downloading games and apps outside of the Google Play Store. At issue is a Samsung feature called Auto Blocker, which is designed to prevent Galaxy devices from installing applications from unauthorized sources. Enabled by default, Samsung says that Auto Blocker keeps users safe from unknown apps... Read more ›
652 fresh
Some owners of Tesla’s electric pickup truck paid for the feature when they purchased it last fall—and now it’s starting to kick in. Read more ›
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An unboxing video reveals what appears to be the first Anker wall charger with a status screen. | Screenshot: YouTube An unboxing video shared on YouTube last week has our first hands-on look at a new 140W wall charger from Anker. It appears to be the first from the company featuring an integrated display that shows how much power is being drawn from each of its four USB ports. Earlier... Read more ›
586 fresh
Far-right influencers think Democrats can literally steer hurricanes to Republican-voting regions. Read more ›
579 fresh
A June decision that helped an Indiana mayor beat a bribery rap now helps Adams by requiring federal prosecutors prove a specific quid-pro-quo. Read more ›
577 fresh
The town of Spruce Pine is home to two mines that are major sources of high-purity quartz, a crucial material for making semiconductors. Read more ›
557 fresh
Amazon's RTO mandate starts in January. Other big tech companies are taking different approaches so far. Read more ›
542 fresh
Some former and current OpenAI employees weigh in on whether the company is moving in the right direction. Read more ›
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Verizon is currently experiencing a major outage that is affecting many customers across the U.S., including iPhone users. Affected users may be unable to send or receive phone calls, send or receive text messages, or use cellular data. As a result of the network being down, many affected iPhone users are seeing "SOS" displayed in their device's status bar. In a support document, Apple says that an iPhone displays "SOS"... Read more ›
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Close to a million people were forced out of their homes in Lebanon after attacks between Israel and Hezbollah escalated over the weekend. Read more ›
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Business of Apps
The App Growth Awards 2024 are fast approaching, with the deadline for entries set for this Friday. Recognizing excellence in app marketing and growth, the awards are open to global participants across a wide range of categories, and submitting your entry is both free and simple. Why should you enter? It’s free to participate. The application process takes just a few minutes. Winning will boost your company’s visibility and reputation... Read more ›
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Remerge is conducting a short survey to find out what marketers think about the effectiveness of app marketing campaigns. You’ll get a copy of the full results once the survey closes on September 30, 2024. And as thank you for your time, you’ll be entered into a prize draw to win a €300 Amazon voucher. Don’t forget to submit your details at the end of the survey for your chance... Read more ›
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![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Most popular sources
Business Insider
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23% 21 |
Gizmodo
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20% 19 |
Android Authority
|
7% 3 |
Mashable
|
7% 5 |
TechRadar
|
6% 4 |
| View sources » | |
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30.09.2024 19:29
Last update: 19:20 EDT.
News rating updated: 02:20.
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