![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Google will lower commissions on its app subscriptions across the Play Store. It had already aligned with Apple to halve commission from 30% to 15% on the first $1 million developers earned. Now, it will cap recurring subscription fees and instead of charging 15% from the second year and onwards, it charges 15% from day one. This will apply to the vast majority of app developers and vertical apps inside... Read more ›
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Pinterest launched a range of new tools for creators as part of its Pinterest Creators Festival. Among them is a new watch tab which is a fullscreen feed of Idea Pins that users can scroll through and engage with. Idea Pins showcase ideas that are relevant to Pinners’ tastes and preferences. Users can now both browse and watch these pins. Tools like these are also aimed at Pinners looking to... Read more ›
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Twitter recently acquired chat app Sphere in an effort to extend its Communities feature. Communities is a section within Twitter that users can sign up to. Members can then share tweets directly to their followers within the Community, creating their own rules and focus of conversation. Community pages and timelines are viewable by any user publicly. “Think of Communities as places created for conversation where the vibe and tone is... Read more ›
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![App Promotion Summit Berlin [agenda is live]](https://times42.com/media/9/2/8/3112928_640x200.jpg "App Promotion Summit Berlin [agenda is live]")
We are excited to announce that the first look agenda for App Promotion Summit Berlin 2021 is now live and it is packed with app growth knowledge bombs 💣 Our in-person event at Hotel Adlon on December 2nd will have a main stage covering app growth across the funnel and 3 workshop rooms focusing on App Store Optimization, User Acquisition and App Product and Engagement. Then from December 7th –... Read more ›
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Snap unveiled its first creative studio for branded augmented reality. Called Arcadia the new platform helps marketers develop AR experiences for the app but also web-based environments. Arcadia is part of Snap but also works independently in order to serve other AR needs by clients across various platforms. Snap said it’s working to develop next generation sponsored AR experiences. Marketers can work with Arcadia in various ways. The studio will... Read more ›
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The impact Apple’s ATT has made on the mobile app industry has been substantial. Among mobile device owners who consented to ads, Apple Search Ads (ASA) ranked top for retention and volume, according to the latest Performance Index from app and mobile marketing measurement platform, AppsFlyer. iOS marketers have been using ASA more heavily following ATT. ASA reached 60% of its traffic from the previous index in H2 2020 in... Read more ›
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The ad tech industry was quick to write off retargeting last year, with mobile experts fearful that the rollout of Apple’s App Tracking Transparency (ATT) framework would lead to the death of this ID-based tactic. The reality, however, has not been as drastic. Retargeting campaigns continue to perform well on Android, while the amount of available ID inventory on iOS remains favorable for advertisers looking to re-engage users on Apple... Read more ›
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The ad tech industry was quick to write off retargeting last year, with mobile experts fearful that the rollout of Apple’s App Tracking Transparency (ATT) framework would lead to the death of this ID-based tactic. The reality, however, has not been as drastic. Retargeting campaigns continue to perform well on Android, while the amount of available ID inventory on iOS remains favorable for advertisers looking to re-engage users on Apple... Read more ›
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WhatsApp his getting serious about is View Once feature and recently partnered with Spotify to launch a campaign with artist Wes Nelson and Zoe Wees to support the launch. View Once does what it says – users can send a WhatsApp photo or video that is deleted after a single view. As part of the campaign the two artists share a personal View Once moment in a short video clip... Read more ›
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Mobile games continue to account for the majority of consumer spend on the Google Play (80%) and App Store (65%). This highlights the tremendous opportunity for app developers to reach gaming audiences. However, research by app review insight platform AppFollow highlights that many developers are not yet engaging enough with audiences. Only 10% of reviews on Play Store and 20% of those on the App store receive a response from... Read more ›
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Developers around the globe can tune into Huawei’s three-day event to hear the latest updates across industries directly from the experts. From 22nd to 24th October, Huawei Developer Conference 2021 (HDC 2021) will return to bring the latest industry trends, exciting announcements, and highly anticipated online keynotes. With three days packed with different sessions, developers can expect to hear the latest on HarmonyOS, AppGallery and HMS Core 6.0, with advice... Read more ›
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YouTube surpassed $3 billion in global consumer spend during October 2021, according to App Annie. The data reveals that spending was driven by iOS devices. It also ranks 7th for non-gaming apps by lifetime downloads globally. YouTube ranks third for overall App Store consumer spend and it ranks at top for live streaming app spend. The top markets according to spend included the US, Japan, Australia and Canada. Much of... Read more ›
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It seems that brand risk continues to decline across programmatic video. Brand risk on mobile web video decreased 4.1 percentage points from 6.3% in H1 2020 to 2.2% during the same period a year later. However, the study by Integral Ad Science found that brand risk across display formats remained high during the period rising by 0.1 percentage points. A breakdown of UK brand Overall the risk associated with mobile... Read more ›
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ironSource, the platform that helps app developers engage users and monetise content, is acquiring app monetisation and mobile ad firm Tapjoy for a purchase price of around $400 million. Tapjoy generated an estimated $81 million in revenues in 2021. The deal is subject to regulatory approval. “Our platform-based approach to serving app developers means we’re able to plug in multiple strategic additions to our software platform to add more value... Read more ›
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The majority of advertisers (93%) noted a rise in video game ad spend over the last 12 months, according to research from Admix, the in-game ad platform. With gamers spending approximately $176 billion on games in 2021 alone, the channel is set for some exciting opportunities. 81% of media buyers are planning to increase or keep their in-game ad spend over the coming 12 months the same. Some 93% want... Read more ›
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September 2021 was the best month for sports booking apps yet as demand for the NFL season soared. What’s helped sports betting apps climb dramatically this season is a shift in regulation and more states allowing mobile sports betting and sportbooking apps. Google Play also recently updated its policies to allow gambling apps in the US. According to data from Sensor Tower, app adoption of sportsbookers surpassed daily fantasy sports... Read more ›
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Some mobile users are spending an average four hours per day on their devices, according to research from mobile analytics experts Ap Annie. The Q3 2021 Mobile Pulse Top Apps and Games Rankings report reveals that users in Indonesia spent a whopping 5.5 hours on their phones every day, followed by Brazil and South Korea. The US ranked among the leading 10 markets at 4.2 hours while the UK scored... Read more ›
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Food delivery app DoorDash just announced the launch of its self-serve advertising platform for brands. The tools will allow brands and marketers to reach customers on the app and grow their business. DoorDash’s self-serve Sponsored Listings are at the core of its offering. These are listing that aim to help local restaurants boost their visibility and generate orders, but merchants only pay when a customer actually places an order from... Read more ›
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It is all systems go with the App Growth Awards 2021 and the deadline for entries is NEXT THURSDAY. ⌛ Why should you enter? Simple: ✅ It is completely FREE ✅ It is easy – you only have to answer 5 simple questions ✅ You and your company are going to look like superstars when you win ✅ You can guarantee that at least one of your competitors has entered... Read more ›
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TikTok has done it again: the popular short-form video app was the most downloaded non-gaming app in September 2021 with over 59 million installs. Around 16% of its installs came from China followed by the US (12%), according to the latest report from Sensor Tower. Facebook was the second most-installed app within the non-gaming sector during the month with over 51 million installs. India led the rise in growth at... Read more ›
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Most popular sources
Business Insider
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22% 21 |
Gizmodo
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20% 19 |
Mashable
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8% 7 |
Android Authority
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8% 6 |
TechRadar
|
6% 4 |
| View sources » | |
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30.09.2024 18:18
Last update: 18:12 EDT.
News rating updated: 01:11.
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