159 place 24

280 Low response rates on app stores are hampering app retention

Business of Apps
Anne Freer @ Business of Apps 1 place · 10/20/2021 04:45 EDT

Low response rates on app stores are hampering app retention

Mobile games continue to account for the majority of consumer spend on the Google Play (80%) and App Store (65%). This highlights the tremendous opportunity for app developers to reach gaming audiences. However, research by app review insight platform AppFollow highlights that many developers are not yet engaging enough with audiences. Only 10% of reviews on Play Store and 20% of those on the App store receive a response from app makers which falls flat compared to industry standards (gaming apps receive an

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