456 place 0

565 The State of App Retargeting report: ATT introduction caused only 10% drop in bid requests

Business of Apps
Artyom Dogtiev @ Business of Apps · 10/20/2021 08:16 EDT

The State of App Retargeting report: ATT introduction caused only 10% drop in bid requests

The ad tech industry was quick to write off retargeting last year, with mobile experts fearful that the rollout of Apple’s App Tracking Transparency (ATT) framework would lead to the death of this ID-based tactic. The reality, however, has not been as drastic. Retargeting campaigns continue to perform well on Android, while the amount of available ID inventory on iOS remains favorable for advertisers looking to re-engage users on Apple devices. The latest post-IDFA data from Remerge shows that more than 50%

To see detailed statistics for the news please log in »

Read the original

Add your comment
You must be logged in with Facebook to read and write comments.

A newsletter a day!

You may get 10 most important news around midday in daily newsletter. Press the button and we will send you the most important news only, no spam attached.

or register

LIKE us on Facebook so you won't miss the most important news of the day!

News from the same source
Business of Apps Business of Apps
Business Insider
Katherine Tangalakis-Lippert @ Business Insider 1 place · 01/21/2026 17:33 EDT

Gov. Gavin Newsom denied entry to a fireside chat at Davos

California Gov. Gavin Newsom was denied entry to an event at Davos, according to posts he made on social media. Read more

1,055 fresh

🔮
22.01.2026 ♐︎ Dear Sagittarius, today the stars align in the most favorable way for you in several... Read more ›
Business Insider
Lee Chong Ming @ Business Insider 2 place · today 00:02 EDT

Jeff Bezos's grand plan for a satellite constellation to rival SpaceX is coming together

Jeff Bezos' space venture, Blue Origin, has unveiled a satellite network aimed at challenging Elon Musk's SpaceX dominance in orbit. Read more

812 fresh

Slashdot
BeauHD @ Slashdot 1 place · 01/21/2026 22:30 EDT

Weight-Loss Drugs Could Save US Airlines $580 Million Per Year

An anonymous reader quotes a report from the New York Times: Weight-loss drugs like Ozempic have transformed millions of lives with easily administered treatments and quick results. Now it turns out the dropped pounds may have a surprising perk for airlines, too: lower fuel costs, as slimmer passengers lighten their aircraft's loads. According to a study published last week by Jefferies, a financial services firm, the four largest U.S. carriers... Read more

766 fresh

Vox
Caitlin Dewey @ Vox 1 place · 01/21/2026 17:45 EDT

Canada’s prime minister just declared the end of the world as we know it

This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here. Canada’s prime minister delivered a blistering and remarkable speech at the World Economic Forum this week, essentially declaring the end of the world as you and I have known it.  Since World […] Read more

502 fresh

Mashable
Mashable 1 place · 01/21/2026 22:00 EDT

NYT Connections hints today: Clues, answers for January 22, 2026

Connections is a New York Times word game that's all about finding the "common threads between words." How to solve the puzzle. Read more

372 fresh

Business Insider
Bryan Metzger @ Business Insider 3 place · 01/21/2026 14:44 EDT

Trump says he's reached a Greenland deal 'framework' with NATO — and is putting tariffs on ice

"I will not be imposing the Tariffs that were scheduled to go into effect on February 1st," Trump wrote on Truth Social on Wednesday. Read more

309

Gizmodo
Bruce Gil @ Gizmodo 2 place · 01/21/2026 11:45 EDT

Nvidia CEO Says the AI Boom Will Lead to More Jobs for Plumbers

Worried about your job? Well, 'largest infrastructure buildout in human history' will require more plumbers, Huang says. Read more

257

Vox
Cameron Peters @ Vox 2 place · 01/21/2026 17:22 EDT

“Trump always chickens out,” briefly explained

This story appeared in The Logoff, a daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life. Subscribe here. Welcome to The Logoff: Donald Trump is once again moving markets — and being moved by them in turn.  What happened? On Wednesday afternoon, the president said in a […] Read more

239 fresh

Vox
Joshua Keating @ Vox 3 place · 01/21/2026 18:25 EDT

The week Europe fought back

The great Greenland war of 2026 appears to be on hold for the moment.  This week’s World Economic Forum in Davos has been largely overshadowed by President Donald Trump’s demand that the US take control of the Danish territory of Greenland, which set off a rapidly escalating crisis. Heading into the conference, Trump threatened to […] Read more

216 fresh

Wired
Lina Misitzis, Katie Thornton @ Wired 1 place · 01/21/2026 06:00 EDT

‘I’m Witnessing a Lot of Emptiness’: How ICE Uprooted Normal Life in Minneapolis

WIRED talks to a postal worker, a teacher, two US citizens detained by federal agents, and six more Minnesota residents about life in an occupied American city. Read more

206

Slashdot
BeauHD @ Slashdot 2 place · 01/21/2026 21:02 EDT

FBI's Washington Post Investigation Shows How Your Printer Can Snitch On You

alternative_right quotes a report from The Intercept: Federal prosecutors on January 9 charged Aurelio Luis Perez-Lugones, an IT specialist for an unnamed government contractor, with "the offense of unlawful retention of national defense information," according to an FBI affidavit (PDF). The case attracted national attention after federal agents investigating Perez-Lugones searched the home of a Washington Post reporter. But overlooked so far in the media coverage is the fact that... Read more

192 fresh

Slashdot
BeauHD @ Slashdot 3 place · 01/21/2026 18:20 EDT

Apple Developing AI Wearable Pin

According to a report by The Information (paywalled), Apple is reportedly developing an AirTag-sized, camera-equipped AI wearable pin that could arrive as early as 2027. "Apple's pin, which is a thin, flat, circular disc with an aluminum-and-glass shell, features two cameras -- a standard lens and a wide-angle lens -- on its front face, designed to capture photos and videos of the user's surroundings," reports The Information, citing people familiar... Read more

184 fresh

Mashable
Mashable 2 place · 01/21/2026 21:36 EDT

New AI music from Liza Minnelli, Art Garfunkel featured on Eleven Album

AI audio company ElevenLabs has partnered with artists like Liza Minnelli to launch the 'Eleven Album,' made in part by an AI music generator. Read more

183 fresh

Vox
Ian Millhiser @ Vox · 01/21/2026 13:55 EDT

The Supreme Court is likely to hand Trump a rare loss on the Federal Reserve

The Supreme Court’s Republican majority ordinarily believe that President Donald Trump is allowed to fire virtually anyone who works for a federal agency. Last July, for example, they permitted the Trump administration to fire nearly half of the Department of Education’s employees. In May, however, the Court also signaled that the Federal Reserve is special. […] Read more

172

Business Insider
Polly Thompson @ Business Insider · 01/21/2026 19:51 EDT

Deloitte is overhauling job titles for its US workforce — here's why

The Big Four firm is giving its US employees a new job title, according to an internal presentation seen by Business Insider. Read more

159 fresh

Slashdot
BeauHD @ Slashdot · 01/21/2026 19:45 EDT

Apple Reportedly Replacing Siri Interface With Actual Chatbot Experience For iOS 27

According to Bloomberg's Mark Gurman, Apple is reportedly planning a major Siri overhaul in iOS 27 and macOS 27 where the current assistant interface will be replaced with a deeply integrated, ChatGPT-style chatbot experience. "Users will be able to summon the new service the same way they open Siri now, by speaking the 'Siri' command or holding down the side button on their iPhone or iPad," says Gurman. "More significantly,... Read more

145 fresh

Business Insider
Eliza Relman,Noah Sheidlower @ Business Insider · 01/21/2026 10:50 EDT

Trump briefly lays out his plans to make housing cheaper in Davos

President Donald Trump briefly addressed high housing costs and interest rates in his Davos speech but did not get into specifics. Read more

108

The most popular news from the same source for the last week
Business of Apps Business of Apps

Most popular sources

  • You see 897 news out of 897.
  • Sources 61 out of 61.
Business Insider 28% 8
Tom's Hardware 11% 8
Gizmodo 10% 9
Wired 10% 2
The Verge 6% 2
View sources »

LIKE us on Facebook so you won't miss the most important news of the day!

22.01.2026 00:49
Last update: 00:40 EDT.
News rating updated: 07:41.

What is Times42?

Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.


Times42 © 2026