![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Mobile app monetisation experts InMobi today announced that they’ve acquired Appsumer, a performance insights platform for mobile app advertisers for an undisclosed sum. Appsumer offers a 360-degree intelligence platform for mobile advertisers to dive deeper into their ad spend insights. Its platform offers no-code integrations with over 100 marketing channels and customisable dashboards for clients to track their goals. Its client based includes Miniclip, Picsart, Viber and others. “Appsumer brings... Read more ›
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Mobile growth network Phiture just announced that it is officially launching an office in the US to expand its global reach. The start-up launched five years ago in Berlin with the aim of providing App Store optimisation and performance marketing services to app developers. The company already counts notable companies such as Headspace and Adobe among its clients. It hopes to reach extend and achieve new relationships by launching a... Read more ›
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TikTok has partnered with six certified Sound Partners as part of its TikTok Marketing Partners program. The sound partners will aim to help brands develop their own sound strategies for TikTok. Marketers can already access the app’s commercial music library, but the latest addition means that brands will have more control over the sound of their ads to make an ever greater impact. “Sound is the universal language of TikTok,... Read more ›
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The app industry is changing and growing like never before. Do you want to find out how apps survived and thrived in 2021 and how you can become a smarter app marketer in 2022? App Promotion Summit Berlin will be returning on December 2nd and will host challenging conversations covering key app industry issues including iOS 14+, evolving user behaviour, rapid growth and more.  The event will be covering: User... Read more ›
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Travel app downloads jumped 14% to 143 million in H1 2021 compared to the previous year as a growing number of consumers are getting vaccinated and return to travel. That’s according to new data released by Sensor Tower which shows that travel apps were seriously impacted by pandemic lockdowns but recovered during summer 2021. Booking.com reached almost 3 million in downloads in Europe during the sunny season this year. Average... Read more ›
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While Facebook apps were down last week, consumers took the chance to find other social media and messaging apps to spend their times with. Among the rivals, Snapchat noted the largest increase of 23% in time spent among existing users, according to data from Sensor Tower. Twitter usage jumped 11% and TikTok saw small gains of 2%. Messaging apps like Signal and Telegram noted gains of 15% and 18%, respectively.... Read more ›
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Retail spend using mobile devices rose 55% during the Q4 2020 holiday season and is expected to remain strong this year. That’s according to AppsFlyer’s latest State of eCommerce App Marketing report. eCommerce app installs climbed 55% on Android and 32% on iOS in 2021 with combined UK installs peaking at 151% during 2020. App installs doubled once again in Q1 2021 signalling sustained growth of the sector. “To make... Read more ›
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Pinterest has revamped and expanded its shopping features to make it easier for retailers and brands to showcase their products while allowing users to discover and shop the items they’re after. The microblogging site that is deemed 7x to influence purchasing decision of weekly users, has added slideshows for collections so that advertisers can encourage bigger baskets. Shoppers on Pinterest tend to have 85% bigger baskets than those on other... Read more ›
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Twitter is selling MoPub, it’s in-house in-app monetisation business, to AppLovin in a $1.05 billion cash deal. The micro-blogging site originally paid $350 million for the company eight years ago. In 2020, MoPub generated annual revenues of $188 million. As to the reasons, Twitter said the transaction would help drive its development and allow the company to scale key areas of service and advertising for SMBs. “This transaction increases our... Read more ›
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Scroll, the reading app that promises a distraction-free reading experience, is closing down at the end of October. The feature will then become a part of Twitter Blue, which is the subscription-version of Twitter, TechCrunch reports. Twitter Blue is currently restricted to Canada and Australia and includes a reader mode feature. The way Scroll currently works is that subscribers can view select publications like USA Today, BuzzFeed or The Atlantic... Read more ›
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AppFollow, the app management platform, just launched the new version of its AppFollow 7.0 on Product Hunt. The latest suite of tools helps developers to scale their apps and reach a greater number of users, optimise reviews and see additional product insights. The platform now includes an option for segmented and organized product insights, infos on customer sentiment, response automation for reviews, and competitor reach and performance analytics. It allows... Read more ›
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TikTok revealed it reached one billion active global users in September, making it the seventh mobile app to reach this milestone. Vanessa Pappas, the interim head of TikTok Global, announced the news on TikTok. It has added 300 million new users since last summer, when it announced it had 700 million users. There was a dip in users in Q3 2020, due to India banning the app, however it bounced... Read more ›
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Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said they made mobile purchases often while 73% shopped on mobile one to four times a week. A whopping 62% also shopped more during the winter holidays and 47% are planning... Read more ›
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Media Smart, the organization that educates teens about online advertising, just partnered with TikTok to launch a set of resources for teens. The information are designed for teachers to use in schools to teach students how the app uses adverts from brands. It aims to make it easier to identify ads. Parents are also invited to view the content which is based on research by Livity that shows how ever... Read more ›
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After sitting on my giant yellow legal pad of “must do” ideas and the 5 year roadmap for far too long, I’m here to say Intellifluence is finally launching something I’m elated to share with you as months of development… Influencer Offers. This article was first published on Intellifluence blog. For those not familiar with Intellifluence already, we are the largest warm contact influencer network that provides discovery and workflow... Read more ›
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Facebook recently published findings on the impact of Instagram on teens’ and even adults’ mental health. The data shared in slide decks shows that the app has far-reaching consequences on self-worth, levels of stress and sleep. As The Wall Street Journal pointed out, the social network’s PR department has been trying to reframe the findings by putting a more positive spin into the commentary section of the published slide decks,... Read more ›
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Facebook is currently testing ways to add more context to paid ads via a scrollable bar on the display. The addition means that users will be able to view more information such as business location and Page followers at the bottom of an advert. Facebook hopes to provide users with additional information on campaigns run on the social media network in an effort to weed out fakers and scammers. Following... Read more ›
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The Disney+ streaming app recently surpassed $1.5 billion in consumer spending according to estimates from Sensor Tower. Back in November 2019 when the app launched it generated almost $100 million in its first two months, marking the success to come. In April 2021 Disney+ surpassed $1 billion in consumer spending which was 204% higher than during its launch month. Much of its growth has been driven by the quality content... Read more ›
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With Apple finally allowing iPhone users to rate pre-installed apps, it seems News, Calendar and Mail are everyone’s least favourite apps. According to AppsFigures, the first 10k ratings from users show that among the 28 pre-installed apps, the average app rating was 3.4 stars, ranging from 2.2 to 4.1 stars. It’s still early days but Translate was the lowest rated app at just 2.2 stars with around 700 ratings. News... Read more ›
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Gaming now makes up 50% of total user acquisition spending across various app verticals. APAC companies spent the most at 64%, followed by North America (57%) and EMEA (39%). Food delivery apps were among the winners during pandemic lockdowns in 2020 with installs worldwide jumping 19%. And there seems to be little stopping them as growth continued at 20% in 2021. That’s according to new data shared by mobile analytics... Read more ›
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Most popular sources
Business Insider
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24% 21 |
Gizmodo
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20% 19 |
Android Authority
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7% 3 |
Mashable
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7% 5 |
TechRadar
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6% 4 |
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30.09.2024 19:37
Last update: 19:30 EDT.
News rating updated: 02:30.
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