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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/15/2023 04:07 EDT

Amazon partners with Meta and Snap in push to expand in-app shopping

Amazon appears to be bolstering its in-app shopping partnership. In two separate news pieces emerging over the past week, the eCommerce giant has struck a deal with both Meta and Snap to feature in-app shopping capabilities. We’ll take a closer look. Meta and Amazon Although Meta dropped its live shopping efforts on Facebook and Instagram, the company still sees potential for shopping on its apps. Now, it’s collaborating with Amazon,... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/14/2023 04:30 EDT

37 Chinese app publishers among top 100 and $1.91 billion in revenue

China’s leading mobile publishers contributed a 38.7% share of the global revenue for the month of October. That’s according to the latest data from Sensor Tower. Let’s dive in! 37/100 A whopping 37 Chinese mobile publishers secured spots within the top 100 global revenue earners for October 2023, contributing almost two-fifths of revenue. Collectively, they generated $1.91 billion in revenue during this period. Familiar names in mobile gaming, like NetEase... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/13/2023 04:43 EDT

Aptoide secures €8.5 million from Digital Turbine to Catappult independent app store

Alternative Android app store, Aptoide, just secured €8.5 million in funding from mobile growth and monetisation platform Digital Turbine. This investment means that the companies will be able to provide app developers and app users with an open alternative for app distribution and monetisation. How will Aptoide use the funds? The investment will be used to primarily support Aptoide’s vision to develop and promote GamesHub and Catappult, two mobile app... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/10/2023 04:28 EDT

Google’s new app testing mandate aims to enhance app quality and user experience

In a recent announcement, Google outlined new policies for prospective Android developers using personal Play Console accounts. These changes mandate comprehensive app testing involving a minimum of 20 individuals over a two-week period before an app can be published. Rigorous app testing The new initiative aims to elevate the overall quality of apps available on the Play Console, and Google has committed to investing more in the app review processes.... Read more ›

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Business of Apps
Fiona McGregor @ Business of Apps 1 place · 11/09/2023 05:04 EDT

2024 App Promotion Summit Events Lineup

  As the year progresses, we want to express our gratitude for your unwavering support throughout 2023. Your dedication has been instrumental in making the global app community thrive in the face of challenges. We are thrilled to unveil our exciting plans for 2024. App Promotion Summit is back, and it promises to be bigger and better than ever before. With a wider range of opportunities for involvement, we invite... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 11/09/2023 04:43 EDT

AppsFlyer acquires devtodev to boost data analytics of mobile apps and games

AppsFlyer, the mobile measurement, attribution, and data analytics solutions, just announced its acquisition of devtodev, a comprehensive data analytics solution designed for game and app developers. This strategic move is likely to boost AppsFlyer’s core offerings and bolster the development of the AppsFlyer Privacy Cloud Marketplace. Empowering user experiences Founded in 2014, devtodev specialises in assisting developers in analysing their games and apps, providing data-driven insights to optimise user r Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/08/2023 04:30 EDT

TikTok’s creator fund closure: what’s next for creators?

TikTok‘s $1 billion creator fund will close on December 16, 2023, according to the company’s announcement. What’s happening and where should existing creators move? Creativity Program As of mid-December, the Creator Fund won’t be available in the United States, United Kingdom, France, and Germany. Creators who are currently part of the Creator Fund will have the choice to switch to the Creativity Program. The creator fund began in 2020 with... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/07/2023 04:46 EDT

Marketers prioritise mobile channels for ads this holiday season

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for this lucrative season. That’s according to a comprehensive study conducted by Comscore’s Proximic, in collaboration with the ad-tech platform Nexxen. Marketers favour mobile ads By September, nearly 75% of holiday... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/06/2023 05:05 EDT

Lemon8 struggles to kickstart in US despite influencer marketing push

ByteDance, the parent company of TikTok, has been working to propel its Pinterest-Instagram rival, Lemon8, but their ambitions have not materialised as planned. Recent data from Appfigures, an app store market intelligence provider, reveals that since its US launch earlier this year, the Lemon8 app has accrued a mere 2.6 million total downloads. Influencer push This lacklustre reception is particularly perplexing given the substantial influencer marketing campaign that accompanied its... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/03/2023 05:55 EDT

Tech groups challenge Apple’s in-app payment policies in Supreme Court review

Several tech industry organisations, including NetChoice and Chamber of Progress, have expressed their concerns to the Supreme Court regarding the potential consequences for free iOS apps if mobile app developers are compelled to incorporate in-app links to alternative payment platforms. The case These organisations are calling on the court to review an injunction that would limit Apple from enforcing its longstanding anti-steering policies. These policies effectively prevent app developers from... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 2 place · 11/03/2023 05:35 EDT

UK government wants to collaborate with app developers to enhance cybersecurity awareness

In a concerted effort to bolster cybersecurity measures, the UK government is joining forces with app developers, taking significant strides towards ensuring the UK’s resilience in the digital age. The National Cyber Strategy in a nutshell As a pivotal component of the government’s National Cyber Strategy, the Department for Science, Innovation, and Technology (DSIT) is spearheading an approach aimed at elevating the standards of cybersecurity in digital services and consumer... Read more ›

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Business of Apps
Fiona McGregor @ Business of Apps 3 place · 11/02/2023 10:37 EDT

APS Berlin has MOMENTUM

App Promotion Summit is back in Berlin in 4 weeks’ time and we’re building up some serious MOMENTUM. We would love for you to join us at Hotel Adlon on Thursday 30th November. But why should you register and what exactly do we mean by MOMENTUM? Details below. 🚀 Ticket sales are up 22% on last year with app growth, retention, revenue and product leaders from Europe’s top app and... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/02/2023 05:36 EDT

Dutch watchdog challenges Apple’s dating app fees

Apple is under increased scrutiny in the Netherlands as the Dutch consumer watchdog, the Authority for Consumers and Markets (ACM), challenges the fees it imposes on dating app providers. The outcome may carry wider ramifications for other global markets. The dating app issue In February 2022, Apple reduced commissions it charged dating app developers in the Netherlands, lowering them from 30% to 27%. However, the ACM did not publicly confirm... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 11/01/2023 05:57 EDT

77% of payment apps are not safe from malware data exfiltration attack

Mobile payment apps have become vital for seamless financial transactions, revolutionising money management. By 2025, experts predict over 4.8 billion digital wallets and transaction values exceeding $16 trillion by 2028. However, security is a growing concern amid rising cyber threats, making data and transaction protection a priority for service providers. Promon, the Norwegian app security firm, analysed 73 of the world’s most-used payment apps to assess their security level and... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 10/31/2023 05:47 EDT

In response to the evolving European regulatory landscape, Facebook and Instagram are set to launch a new subscription service tailored to users in the European Union (EU), European Economic Area (EEA), and Switzerland. This move comes as part of criticism over Meta’s commitment to ensure compliance with regional data protection and privacy rules. Personalisation targets ads Starting in November, users residing in these regions will be given a choice: continue... Read more ›

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Business of Apps
Fiona McGregor @ Business of Apps 2 place · 10/30/2023 12:32 EDT

App Growth Awards 2023 – Finalists Announced

We are excited to unveil the 2023 shortlisted finalists for the App Growth Awards, marking its seventh year of recognizing excellence in the global app industry. Our expert panel of 12 independent judges whittled down over 250 submissions. The vast array of entries from a multitude of companies highlights the size and calibre of an increasingly sophisticated app growth ecosystem. All of the shortlisted finalists will be celebrated and the... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 3 place · 10/30/2023 05:58 EDT

Unity’s Runtime Fee sparks a 15% drop in US mobile app advertisers

After mobile advertising network, Unity, announced a rather controversial Runtime Fee, the number of US advertisers on the ad network dropped by 15% in a single week. That’s according to data from Sensor Tower seen by PocketGamer. Let’s take a look. The Runtime Fee Early in September, Unity launched a revised scheme that would have required developers to pay up to $0.20 for each installation of games created with the... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 10/27/2023 04:56 EDT

RPG gamers are the most loyal and half of players install mobile games after seeing ad

Among mobile gaming genres, Role Playing Games (RPGs) and Strategy games have some of the most loyal players. Mistplay analysed 500+ mobile games and millions of players to rank mobile gaming genres based on metrics such as retention, repeat purchase rate, and average user sessions.  Let’s take a closer look. Genres under the lens According to Mistplay‘s Loyalty Index, RPGs secured the highest ranking with a remarkable score of 87... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 10/26/2023 05:04 EDT

Mobile ad spending grows 9% while video surges by 11%

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite the UK’s economic fluctuations, the digital advertising arena remained robust in H1 2023, with a substantial investment of £13.8 billion. Notably, the mobile and video advertising sectors demonstrated remarkable resilience... Read more ›

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Business of Apps
Anne Freer @ Business of Apps 1 place · 10/25/2023 04:46 EDT

Festive boost: 71% surge in Indian in-app purchases

India’s economic outlook for the year remains optimistic as consumer spending on in-app purchases rose during the first half of 2023. That’s according to the India Festive Report for 2023, an effort between AppsFlyer and Meta Platforms which highlights signs of economic recovery. Let’s take a look. Festive season boost to IAPs Consumer spending has been on the rise in India, leading to an impressive 71% increase in in-app purchase... Read more ›

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