As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can’t wait to welcome you to App Promotion Summit London on April 24th. This will be our biggest-ever event with 800+ attendees and a plethora of ways to learn how to grow and scale apps and make authentic connections. What’s more, we’ve already had registrations from leading apps including... Read more ›
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TikTok has reclaimed its crown as the world’s most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race for most of the year, with TikTok ending on 773 million downloads and Instagram on 759 million, according to data provided by Appfigures and AppMagic. Both apps had higher total downloads in 2024 than 2023. Instagram relies heavily on India for its downloads,... Read more ›
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App Promotion Summit, the premier event for app marketers and product experts, is gearing up to host its 2025 events in London (April 24th), New York City (September 18th), and Berlin (November 27th). These events will bring together industry leaders from top brands like Spotify, Reddit, DoorDash, CNN, and the Premier League, among others, to share cutting-edge strategies and insights on app growth. The 2025 editions of APS will explore... Read more ›
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The Finance App Market Map 2025 is now live and available to download. This infographic breaks down the finance app industry into its many subcategories and identifies the key players in each of these subcategories, providing a holistic overview of the sector. The finance app market has been one of the areas that has seen the most app-focused activity from both incumbents and new startups. This has come in the... Read more ›
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Intellifluence, one of the world’s largest warm contact influencer networks, is now home to over 250,000 influencers. Of those influencers, over 23,000 own or manage blogs, offering brands the ability to run social media and content marketing campaigns simultaneously. Since 2016, Intellifluence has enabled over 36,000 brands to collaborate with influencers and bloggers all over the world and has introduced proprietary features such as Herd Worth, which estimates the dollar... Read more ›
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The App Revenue Ecosystem 2025 Market Map is now live. This comprehensive resource is designed to help app developers, marketers, and businesses navigate the intricate and dynamic world of app revenue and monetization. Global app revenue has seen significant growth in recent months, with user spend across iOS and Google Play reaching $38 billion in Q3 2024 — an increase of nearly $2 billion from the previous record in Q2... Read more ›
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The countdown is on for App Promotion Summit London 2025. Launch tickets for the premier app growth event will close this Friday, January 17th. This is your chance to become part of the event that will help you learn how to grow and scale apps. APS London 2025 will make a dynamic return to the Brewery on Thursday, April 24th. Set to welcome over 800 attendees, this year’s summit will... Read more ›
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Beyond Borders: Mobile Gaming Insights for Global Growth, a new interactive report by Moloco, reveals that mobile gaming app marketers tend to overfocus on large and well-established markets. By investing in a limited number of countries, marketers may be missing out on hidden opportunities in non-traditional markets, the report suggests. Drawing on insights from thousands of mobile gaming apps, the report reveals where high-value users are located, how paid acquisition... Read more ›
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MobileAction has announced a significant expansion of its Apple Search Ads ecosystem, integrating Skai‘s (formerly Kenshoo) Apple Search Ads business into its platform. The partnership positions MobileAction as a premier Apple Search Ads partner, offering app developers and marketers a comprehensive suite of tools and support for user acquisition and growth. This strategic expansion enhances MobileAction’s capabilities, enabling it to deliver deeper insights and more robust solutions tailored to the... Read more ›
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Going into 2025, the app industry is on the cusp of a new wave of sustained progress. At APS London on 24th April, we will be exploring the key trends driving app growth in 2025 with a range of talks, workshops, panels and roundtables (with plenty to get your teeth into). Are you ready for the new app growth frontier? Embedding AI in App Marketing – take your AI workflows... Read more ›
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Data from Feed.fm’s Influence of Music report underscores music’s significant impact on mobile app performance. According to the report, 76% of users are more likely to download an app if they can choose the music they hear. What’s more, 64% spend more time in apps that feature their favorite tracks. These findings highlight the growing importance of personalized music experiences in boosting user satisfaction and driving app engagement and retention.... Read more ›
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The Health & Fitness App Market Map 2024 is now live and available to download. This infographic categorizes the health and fitness app sector into distinct subsectors and identifies the key players in each subsector. With over 600 million users and $4.4 billion revenue, the health and fitness app sector is a popular category with lots of room for growth. While it has seen a slight downturn since the pandemic,... Read more ›
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At Business of Apps, we are proud to unveil App Leaders 2024 — our annual spotlight on the individuals driving growth, innovation, and transformation in the app industry. These trailblazers consistently push the boundaries of what’s possible, from advancing ASO and user acquisition to redefining engagement and retention strategies. This year’s App Leaders include a diverse range of professionals: from the C-suite executives of some of the world’s leading brands,... Read more ›
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Discover why Telegram ads, PropellerAds’ new advertising format, is a revolutionary traffic source you should leverage in your campaigns right now. PropellerAds has announced the launch of a new advertising format: Telegram Ads for Mini Apps. This innovation offers affiliates a fresh opportunity to tap into Telegram’s rapidly growing audience. This isn’t the usual run-of-the-mill traffic source; it’s a game-changing goldmine that enables affiliates to enjoy quality engagement and higher... Read more ›
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The App Engagement & Retention 2024 Market Map is now live. This comprehensive resource is designed to help app professionals and businesses alike navigate the dynamic and competitive world of app engagement and retention. As mobile apps become an integral part of everyday life, ensuring long-term user loyalty and maximizing user lifetime value (LTV) are essential for sustained success. From engagement platforms and analytics tools to messaging, re-engagement, and leading... Read more ›
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The highly anticipated App Growth Awards 2024 took place on December 5th, recognizing exceptional achievements and innovation in the global app industry. Held at the Hotel Adlon in Berlin, the event brought together industry leaders, visionaries, and rising stars to celebrate success across various categories. This year’s awards featured a remarkable line-up of entrants who have all redefined excellence in their respective domains, driving growth, innovation, and creativity in the... Read more ›
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Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as Vice President & General Manager, Americas for its mobile advertising and connected TV technology platform, Smadex. Reporting directly to Chief Revenue Officer Phil Gontier, Jamil will lead Smadex’s US expansion strategy, building on the division’s robust growth trajectory while leveraging Entravision’s extensive market presence and deep-rooted industry relationships to accelerate succe Read more ›
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The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, 2025. The summit will unite app marketing, growth, product, CRM and revenue leaders to share cutting-edge tactics and actionable strategies to grow and scale apps in 2025. This year’s event promises an unparalleled opportunity for attendees to learn and network with top-tier app marketers and product experts. Featuring interactive... Read more ›
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Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards. Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a... Read more ›
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App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering cutting-edge insights into scaling and optimizing app performance. Industry leaders will explore crucial topics, including leveraging AI in app marketing, privacy-first user acquisition, enhancing retention, and exploring subscription-based business models and new marketing channels. The summit will feature over 60 speakers delivering more than 35... Read more ›
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Most popular sources
Business Insider
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35% 11 |
MacRumors
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9% 5 |
Gizmodo
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9% 1 |
Android Authority
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6% 1 |
Wired
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4% 3 |
| View sources » | |
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30.07.2025 01:53
Last update: 01:45 EDT.
News rating updated: 08:41.
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