Ahead of its 2024 edition this September, APS San Fransisco is pleased to announce the introduction of a new setup at the W Hotel designed to enhance both content delivery and networking opportunities. The summit will feature app marketers from top-tier companies such as Bumble, McAfee, Sephora, Pinger, Stash, Cronometer, The Miracle Morning, Sobeys, Poshmark, and LDS Church. Attendees can look forward to insightful presentations from industry experts including Marcus... Read more ›
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Amazon Prime Day earlier this month saw consumers globally take advantage of unbelievable deals on their favourite products. The event not only triggers a surge in Amazon sales but also provides a significant opportunity for other eCommerce businesses to grow. Analytics and attribution platform Adjust analysed the performance of eCommerce apps during Amazon Prime Day 2024 to unearth valuable insights for app marketers into user behaviour. The analysis revealed that... Read more ›
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PropellerAds, an industry leader in digital advertising, proudly announces the launch of its latest feature, Social Traffic Targeting. This cutting-edge feature is set to transform the advertising landscape by allowing advertisers to connect with highly engaged social media users, driving increased conversion rates and campaign performance. The new Social Traffic feature allows advertisers to leverage onclick/popunder ads to reach audiences from prominent social networks such as Facebook and Instagram. This Read more ›
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Ahead of its 2024 edition this September, APS San Fransisco is pleased to announce the introduction of a new setup at the W Hotel designed to enhance both content delivery and networking opportunities. The summit will feature app marketers from top-tier companies such as Bumble, McAfee, Sephora, Pinger, Stash, Cronometer, The Miracle Morning, Sobeys, Poshmark, and LDS Church. Attendees can look forward to insightful presentations from industry experts including Marcus... Read more ›
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Earlier this year, Remerge and Verve Group became the first DSP/SSP partnership to work with Google on testing the Android Privacy Sandbox, a set of APIs designed to facilitate the selling, buying, and targeting of in-app ad placements without sharing user data among third parties. The collaboration involved integrating Privacy Sandbox technologies into real-world use cases, utilizing Remerge’s intelligent bidding algorithms and Verve Group’s on-device SDK. Now, you can learn... Read more ›
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Earlier this year, Remerge and Verve became the first DSP/SSP partnership to work with Google on testing the Android Privacy Sandbox, a set of APIs designed to facilitate the selling, buying, and targeting of in-app ad placements without sharing user data among third parties. The collaboration involved integrating Privacy Sandbox technologies into real-world use cases, utilizing Remerge’s intelligent bidding algorithms and Verve’s on-device SDK. Now, you can learn more about... Read more ›
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![[WEBINAR] From SKAN to AdAttributionKit: Winning with privacy-first mobile campaigns](https://times42.com/media/0/8/3/8832083_640x200.jpg "[WEBINAR] From SKAN to AdAttributionKit: Winning with privacy-first mobile campaigns")
Business of Apps is pleased to announce an upcoming webinar focused on Apple’s recent updates to its privacy-first attribution framework. During WWDC of June this year, Apple introduced AdAttributionKit, which is set to replace SKAdNetwork. The transition aims to further enhance privacy-preserving measurement in the mobile advertising landscape. Our webinar will explore the implications of this shift and provide a comprehensive breakdown of what the change means for mobile advertising... Read more ›
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AppsFlyer‘s analysis of mobile app usage throughout the 2024 UEFA European Championship and Copa America championships is shedding light on trends in app usage and the specific apps viewers engaged with during the biggest football matches of the summer. The game’s impact rippled across all four final countries – the United Kingdom and Spain for Euro 2024, and Colombia and Argentina for COPA 2024 – with app activity being directly... Read more ›
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IconPeak Digital announces the merger of IconPeak and Chinar Libertas, two performance marketing agencies. IconPeak, founded in 2013, and Chinar Libertas, founded in 2020, combine their expertise to form IconPeak Digital, committed to setting new industry standards with fresh management and innovation. Abrar Qureshi will take on the role of CEO. He will be joined on the board by co-founders Antoine Moreau and Sebastien Balestas, who bring a combined 35... Read more ›
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On Sunday, England played the EURO 2024 final, where they narrowly lost against Spain. Although we missed out on victory, hundreds of thousands of hopeful Brits gathered to cheer on the Three Lions in anticipation. Whether hosting watch parties, coming back from the pub or staying in, Brits were ordering in their favourite takeaways for match day. Leading analytics and attribution company Adjust looked at the install and session trends... Read more ›
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Mobile purchases now account for 60% of all global eCommerce sales, with experts predicting that they will reach $3.4 trillion by 2027. As customer shopping habits continue to evolve, today’s most successful eCommerce businesses are investing in well-designed apps to get a bigger slice of this mobile commerce pie. So when is the right time to launch or improve your shopping app? And how do you keep customers coming back?... Read more ›
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We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 5th December. We’ll be bringing together app marketing, growth, product, CRM and revenue leaders to share new ideas, tactics and actionable strategies that will help you grow and scale in 2025. You’ll be able to learn and connect with Europe’s leading app marketers in interactive workshops, talks, panel discussions and roundtable sessions.... Read more ›
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App Promotion Summit NYC is officially over, having taken place on Thursday, June 27th at 360 Madison Avenue. The event brought together more than 300 attendees from around the globe to discuss and shape the future of mobile app growth. APS NYC once again attracted a broad and diverse audience from across all major app verticals, including health and fitness, finance, entertainment, shopping, games, news, education, travel, utilities, productivity, food... Read more ›
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Braavo Capital, the leading financing partner for consumer subscription apps, announced today the successful closing of a $5 million Series B funding round. Led by existing insiders with participation from Series A lead investor Headline, and accompanied by a new $30 million debt fund with Upper90, this capital injection marks a significant milestone for Braavo’s continued expansion. Established in 2015, Braavo has emerged as the global leader in financing solutions... Read more ›
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The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly competitive market. Recognizing the critical need for a cohesive approach, the Sustainable Growth Handbook has been launched, setting a new standard for mobile app growth strategies. This innovative Handbook delivers a comprehensive framework focused on three core areas essential for scalable app success: Acquisition, Product, and Engagement. These areas... Read more ›
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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday, June 7th. The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: Mastering The Media Mix: A Fireside Chat with Fubo How to Predict Churn Behavior Before App Users Go Dormant... Read more ›
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Historically, web-based acquisition for mobile-first companies wasn’t widely utilized. With the introduction of Apple’s App Tracking Transparency, there’s been a noticeable shift towards adopting web-to-app and web-to-web strategies, opening up a wide range of possibilities for subscription app marketers. The web-to-web strategy involves acquiring users through a web landing page and then transitioning them to a web app. This approach is gaining popularity among subscription-based apps for many reasons, as. Read more ›
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Tired of spending hours creating and testing push ad creatives? Well, you’re about to feel very energized again! Say goodbye to tiring asset creation and long testing with PropellerAds‘ new feature—Auto Creatives. The machine-learning tool automatically provides high-performing ad creatives, saving you time and helping you run push and in-page push ads effectively. With Auto Creatives, you can quickly add and test effective ad creatives, meaning that you can skip... Read more ›
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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday, June 7th. The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: Mastering The Media Mix: A Fireside Chat with Fubo How to Predict Churn Behavior Before App Users Go Dormant... Read more ›
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Are you coming to the best app growth event in NYC? App Promotion Summit returns to NYC on Thursday June 27th and we’d love to see YOU there. Want to make some new app marketing friends? You will be able to network with 300+ attendees in-person. App marketers from companies like Netflix, The Economist, MyFitnessPal, Zillow, The NBA, Etsy, McAfee, Dow Jones, Scopely, DIRECTV, American Express, The Wall Street Journal,... Read more ›
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Most popular sources
Wired
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29% 4 |
Business Insider
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27% 1 |
Gizmodo
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10% 6 |
Vox
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7% 3 |
The Verge
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5% 4 |
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01.04.2025 21:59
Last update: 21:35 EDT.
News rating updated: 04:51.
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