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You’ve reached an exciting milestone in your app’s journey, surpassing your early growth targets and achieving substantial scale in terms of installs, active users, and lifetime value. This is no small feat — congratulations! However, with growth come new challenges. The competition for user attention is fierce, and the cost of acquiring new users is steadily increasing. Rising CPIs (cost per install) can make it difficult to justify increased marketing budgets, particularly when you’re looking to scale. Ou
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Business of Apps
The man was arrested after an 'incendiary device was ignited and thrown,' at a Tesla dealership in Loveland, Colorado, per police. Read more ›
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On Sunday, a few thousand people in Green Bay, Wisconsin, gathered to hear Elon Musk speak â and give away two giant cardboard checks for $1 million. Attendance at the event was limited to people who had added their names to a petition against âactivist judges,â created by Muskâs America PAC. He has promised money […] Read more ›
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The documents reveal a DOGE affiliate is attempting to transfer the headquarters of an independent think tank, the United States Institute of Peace, to the government at no cost. Read more ›
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Thousands of CDC employees who worked on things like preventing HIV and lead poisoning have been told they were subject to a reduction in force. Experts say people will die. Read more ›
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After weeks of “Tesla Takedown” protests, extremist groups are showing up to back Elon Musk’s beleaguered car company. Read more ›
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Smartphones are great. Theyâre also⦠a lot. The idea of a more balanced device, one that gives you all of the most important and useful features of a smartphone but keeps you out of the infinite-doomscrolling loops, has been an enticing one for a long time. Nailing that balance, though, turns out to be almost […] Read more ›
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Google is rolling out a new encryption model for Gmail that allows enterprise users to send encrypted messages without requiring recipients to use custom software or exchange encryption certificates. The feature, launching in beta today, initially supports encrypted emails within the same organization, with plans to expand to all Gmail inboxes "in the coming weeks" and third-party email providers "later this year." Unlike Gmail's current S/MIME-based encryption, the new system... Read more ›
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If you've been dreaming of salon-quality hairdos at a lower price, today is the perfect day to invest. Read more ›
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Trump signed an order cracking down on "unscrupulous middle-men" who profit from reselling tickets at an "enormous markup." Read more ›
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You probably shouldn’t expect major changes to Google’s next Pixel foldable. Renders shared with Android Headlines by reliable leaker Onleaks show a Pixel 10 Pro Fold that looks very similar to its predecessor, potentially indicating that it could largely be just a spec bump. As shown in the renders, the Pixel 10 Pro Fold appears […] Read more ›
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Interested in buying Lexus' entry-level luxury sedan? Whether you're looking for something new or used, there are some things to know before taking the plunge. Read more ›
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CERN says there are no technical issues with plans for its Future Circular Collider—though the expected costs are exorbitant. Read more ›
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Our top picks for smart safes can take a beating while also offering fingerprint readers, Bluetooth connections and other useful features. Read more ›
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Apple’s Find My feature has finally been enabled in South Korea, according to a company announcement translated by Apple Insider. This comes after years of public demand in which the finding network tool was absent from the country. The omission was especially odd when you consider that Apple sold AirTags throughout the region. Without Find My, they are basically just puck-shaped paperweights. The company never explicitly stated why it limited... Read more ›
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Jensen Huang, Michael Dell, and Amancio Ortega exited the ranks of the very richest after stocks tumbled in the first quarter, denting their net worth. Read more ›
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The Natal Conference, which costs up to $10,000 to attend, features multiple matchmaking strategy sessions and onsite ministers so attendees can get married, WIRED has learned. Read more ›
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Justice Department Attorney General Pam Bondi says she wants Luigi Mangione to die if he's convicted of killing UnitedHealthcare CEO Brian Thompson. Read more ›
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Business of Apps
Remerge and Adjust are teaming up with Google for an exclusive event about the impact of the Android Privacy Sandbox. Think Outside the Sandbox will take place in London on April 10 at The Apartment at The Hoxton. Through presentations and in-depth panel discussions, some of the most influential mobile marketing minds will share their insights on what’s ahead for the industry — and how you can prepare for app... Read more ›
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The clock is ticking for anyone planning to attend App Promotion Summit London 2025. Early bird tickets close this Friday, March 28th, with savings of up to £500 still on the table. The event will bring together over 800+ in-person attendees, with 70+ speakers across 7 content stages covering app growth, user acquisition, retention, ASO, monetization, and more. It’s a one-day deep dive into the strategies driving mobile growth in... Read more ›
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Join Yodel Mobile on Thursday 3rd April at 2.30pm GMT for How to get your app featured on the App Store, a free webinar exploring how you can boost your app’s visibility. Whether you’re launching a new app or looking to scale your current app, this webinar will offer actionable insights to help improve your app’s performance and drive downloads. What will you learn? During the session, our app growth... Read more ›
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In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details,... Read more ›
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Most popular sources
Wired
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42% 38 |
Business Insider
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25% 15 |
Gizmodo
|
7% 17 |
MacRumors
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4% 1 |
The Verge
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3% 2 |
| View sources » | |
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01.04.2025 12:39
Last update: 12:31 EDT.
News rating updated: 19:32.
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