In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few years, retargeting has emerged as one of the most consistently effective solutions, allowing you to marry your user acquisition strategies with your retargeting efforts for sustainable app growth. To help introduce marketers and developers alike to this crucial aspect of app success, we have just released The... Read more ›
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Over the past several years, significant changes to the App Store and Play Store Consoles have fundamentally changed ASO. Historically, these changes have been great for ASO: they’ve given developers and marketers the ability to curate how they advertise their latest features, focus on re-engagement, and communicate with specific subsets of their traffic. One of the latest changes by Google, while not as immediately visible to end-users, will alter the... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit NYC 2024 is now live and covering the latest in app growth and product including Generative AI, SKAN 4.0, retention, subscription business models and data driven decision making. Our in-person conference at 360 Madison Avenue on June 27th will feature a main stage exploring app growth across the funnel plus 2 workshop rooms allowing for in... Read more ›
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App Promotion Summit London took place on April 25th, 2024, drawing its biggest audience yet with over 700+ in-person attendees. To conclude this milestone in APS history, TikTok delivered the final talk of the day at APS’s main stage where Julia Dolzhenkova, Product Marketing Manager at TikTok UK, shared some fascinating insights regarding TikTok’s continued evolution and recent successes in adapting to customer needs in the digital age. True to... Read more ›
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Do you want to join us at App Promotion Summit NYC 2024 in June? We don’t want you to miss out on saving $500+ with our Super Early Bird discount and we have limited capacity. Register by close of business this Friday (10th May) to secure your place. Attendees will have access to 3 rooms of talks, panels and workshops plus our tea & coffee breaks, networking lunch and happy... Read more ›
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The Mobile Games Index report, powered by data from adjoe and Statista, is back for its fourth edition. Last year, MGI highlighted a low point in user engagement – daily dedication to mobile games was dropping. This year, fortunately, the data shows that the length of daily sessions has rebounded, restoring monetization opportunities. Yet, the market landscape is not the same as it was a year ago. This index benchmarks... Read more ›
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App Promotion Summit London 2024 is officially over, drawing over 700+ attendees from across the globe and marking another milestone in the app promotion landscape. This year’s summit not only showcased emerging trends in app development and mobile marketing but also provided a vibrant platform for extensive networking and professional exchange. APS London 2024 in Numbers The 2024 edition of APS London was notable for its impressive engagement levels both... Read more ›
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Today, leading measurement and analytics company Adjust unveiled InSight, a machinelearning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign effectiveness. With the introduction of Adjust’s InSight, marketers can now benefit from incrementality analysis to measure the impact that particular marketing actions, such as budget increases, have on ROI. This enables marketers to easily analyze these marketing activities against target KPIs – discerning if they provide i Read more ›
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more ›
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more ›
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In the dynamic world of mobile app advertising, creatives have the power to make or break a campaign. Capturing the audience’s attention, evoking emotions, and driving action can all be defined by the effectiveness of the creatives. Recognizing this role, Smadex is proud to unveil its latest guide: “Maximizing Creatives Impact: Analysis and Insights for Creative Optimization“. This comprehensive guide offers insights and actionable tips for crafting compelling mobile ad... Read more ›
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With 3 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (5th April) ⏳ The packed agenda features 5 rooms of app growth talks, panels, workshops and interactive sessions. In-person ticket holders can enjoy our networking coffee breaks, lunch and evening drinks reception 🥳 We have capacity for 700 people at The Brewery. If you... Read more ›
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Adapting in this rapidly evolving digital landscape and app ecosystem is paramount to success. Partnership remains important, as it can foster stronger offerings across businesses which ultimately benefits consumers. Recently, HUAWEI Mobile Services (HMS) formalised a significant partnership with AVOW, signing a Memorandum of Understanding (MOU) at MWC 2024. It underscores a shared vision to revolutionise the app landscape, particularly focusing on enriching the AppGallery’s diverse offerings. A Strategic a Read more ›
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Airbridge and Remerge, leaders in mobile marketing measurement and in-app programmatic advertising, respectively, have unveiled the ‘2024 App Marketing: Exploring the Trends from Today to Tomorrow’ report. This comprehensive report offers strategic insights for navigating the rapidly evolving landscape of digital marketing, providing an essential guide for the future of app marketing. The report comes at a crucial time, with marketers grappling with technological changes, privacy regulations, and a competit Read more ›
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World AdTech Day (#WorldAdTechDay) is a novel celebration set to spark on March 27, 2024. This special day recognizes and appreciates the valuable contributions of adtech professionals who drive innovation in advertising and form the global marketing landscape. The celebration marks a shift from adtech’s service function to a trend-setting role in the industry. 🌐 World AdTech Day philosophy World AdTech Day’s observance highlights the evolution of advertising technology into... Read more ›
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APS London is just around the corner, and we couldn’t be more excited about the fantastic list of apps and brands joining us at The Brewery on 25th April. Our attendee list reads like a who’s who of the app growth industry, with app marketers and product managers from all verticals including fintech, shopping, health & fitness, education, travel, food & drink, and entertainment. Here are just a few of... Read more ›
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Adjust, an AppLovin company, has launched The Gaming App Insights Report, a groundbreaking resource offering a fresh perspective on the mobile gaming industry’s growth trajectory and revenue potential. Released on March 18, 2024, this report pairs global mobile gaming app data with insights from AppLovin and SparkLabs, showcasing significant increases in gaming app installs and in-app revenue from 2023 into 2024. The report highlights the importance of leveraging AI and... Read more ›
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The calendar has turned its pages once again, and here we are, ready to dive into another edition of App Engagement Monthly, your trusted source for everything app engagement. 🌍📱 ⬇️ Brace yourselves for an electrifying ride through the world of app engagement. This month, we’ve curated a special selection of stories that are sure to spark your interest and ignite your strategies. From the unveiling of the 2024 Global... Read more ›
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Remerge and Verve Group are among the first mobile DSP/SSP partnerships to work with Google on building and testing the Android Privacy Sandbox. The companies came together to explore the integration of the Privacy Sandbox in real-world use cases, using Remerge’s demand-side platform (DSP) capabilities and Verve Group’s on-device SDK. Running a successful “bidding proof of concept” test Explaining how the test worked, Luckey Harpley, Remerge’s Staff Product Manager, said:... Read more ›
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In an exciting development for mindfulness and technology enthusiasts, Moonly, a popular app known for blending psychology, spiritual practices, and the lunar calendar, has unveiled a significant update that is set to revolutionize the way users interpret their dreams. This latest feature, a cutting-edge online dream dictionary, employs artificial intelligence (AI) to provide users with immediate psychological insights into their dreams. The app, which boasts over 6 million downloads, now... Read more ›
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Most popular sources
Wired
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29% 4 |
Business Insider
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27% 1 |
Gizmodo
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10% 6 |
Vox
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7% 3 |
The Verge
|
5% 4 |
| View sources » | |
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01.04.2025 21:52
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