We’re just 5 weeks away from the much anticipated App Promotion Summit Berlin. Now is the time to take advantage of our Early Bird offer that ends this Friday – 27th October. We have a great lineup of speakers ready to share their insights and the packed agenda covers the full spectrum of channels and approaches across the app growth funnel including user acquisition, app store marketing, social ads and... Read more ›
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It appears social media app X, formerly Twitter, may not boast the daily active users figure it’s claiming to have. As a consequence, the app is finding itself under intensifying scrutiny concerning its user statistics and the reliability of its officially disclosed figures. X sees drop in DAUs A recent in-depth examination conducted by Apptopia reveals a discrepancy in the numbers. According to their findings, X currently boasts approximately 121... Read more ›
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By September, OpenAI’s ChatGPT mobile app has been downloaded 15.6 million times worldwide. But despite the surge in installation the app’s noticed a notable deceleration in revenue growth. Subscriber number levelling off In contrast to the robust 31% growth observed in July and the even more substantial 39% in August, September’s revenue growth tapered off to 20%. This deceleration may signify that ChatGPT is edging closer to market saturation in... Read more ›
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It seems that Elon Musk, who acquired Twitter for a staggering $44 billion and promptly rebranded it as X, is finding himself at odds with the stringent requirements imposed by the Digital Services Act (DSA) recently enforced by the European Commission. As a consequence, he’s apparently contemplating blocking the platform in Europe. What the DSA says The DSA, which came into effect this past August, necessitates the creation of robust... Read more ›
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Discount ecommerce marketplace Temu reached $1 billion monthly gross merchandise volume (GMV) in June, according to market research firm YipitData. The app connects buyers directly with manufacturers in China, reducing the cost of individual or bulk buys for everyday items. It has been a hit in the United States ever since it launched in September 2022, with nine months of growth in GMV. Temu has rolled out to other countries,... Read more ›
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Daily time spent on social media has decreased in 36 out of 48 markets tracked since 2022, according to the latest GWI social media trends report. This marks only the second time since tracking began in 2012 that global usage has declined year-on-year, with average daily usage in Q1 2023 falling below that of 2019. Has social media usage reached a plateau? Gen Z spends more time on social media... Read more ›
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![Learn how to scale app subscriptions [live event with an industry expert]](https://times42.com/media/8/4/4/7169844_640x200.jpg "Learn how to scale app subscriptions [live event with an industry expert]")
Today App Subscriptions is one of the most viable app monetization models, it spans across TV, Music, Dating, Fitness, Games, Education, Productivity, and more. Scaling app subscriptions can feel like an uphill battle because it is and you need every bit of help from app industry experts to win it. Join us on November 2d to learn new strategies and solutions with the webinar hosts: Niraj Naik VP of Product... Read more ›
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It’s a busy week for gaming research with the latest research from Newzoo suggesting that mobile is still the most popular gaming platform across all generations and the only one that’s used by over half of any generation. We’ll take a deep dive below. Accessible, easy to use and free Mobile gaming remains the undisputed favourite platform across all generations, boasting the unique distinction of being the sole platform used... Read more ›
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71% of those playing games on mobile and other devices say that it reduces stress in just a few minutes. That’s according to the “Power of Play 2023” report, released by the Entertainment Software Association (ESA), which highlight the multifaceted advantages of gaming that reach far beyond mere entertainment. Let’s take a look. Gamers report boosted health The report finds that the majority of gamers said they noticed some stress... Read more ›
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Gaming is not just for the young as a recent survey by Monetizr, a platform for in-game ads, reveals, providing a fresh look at the world of mobile gaming and how gamers view ads. Based on responses from over 207,000 mobile gamers, the study sheds light on how brand marketers can engage and keep their gaming audience. Changing demographics The survey shows a big change in mobile gaming demographics. It... Read more ›
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Crunchyroll, Sony’s app for streaming anime and manga content, has recently surpassed the $1 billion mark in global consumer spending. The achievement comes more than a decade after its initial launch in 2011, according to data.ai. Slow burner Crunchyroll has now joined a select group of only 101 mobile games and 26 mobile apps, including TikTok and Bumble, worldwide to achieve the milestone on both the iOS App Store and... Read more ›
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Shopping apps saw a notable uptake during the Covid years, but interest in using them hasn’t waned following the end of lockdowns. This year alone, consumers are estimated to be spending 50 billion hours in shopping apps on Android alone. That’s a 42% surge over 2020 which signifies a major shift in consumer patterns and preferences. Features, features… The latest report from data.ai shows that the surge in mobile shopping... Read more ›
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Role-playing games (RPGs) now dominate the South Korean gaming landscape, comprising 60% of mobile game sales. That’s according to new Sensor Tower data which shines a spotlight on RPGs and their subgenres in the country. Why are people playing RPGs? RPGs as a mobile game genre stand out due to their focus on character control, customisation, and story-driven progression, often involving battles with foes. Within the mobile RPG genre, various... Read more ›
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Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by Platform 2023 study from Insider Intelligence. In 2023, 53.7% of US marketers intend to incorporate it into their campaigns. Let’s dive in. Instagram Reels surging in popularity Instagram Reels’ popularity... Read more ›
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In the third quarter of 2023, hypercasual game downloads hit the 3.5 billion mark, as indicated by a recent report from Appmagic. That’s an 8% drop from the 3.8 billion in the second quarter of 2023. What’s happening? Hypercasual downloads down 12.5% According to figures from Appmagic, hypercasual game downloads were down 12.5% compared to the same timeframe the previous year. The dwindling numbers in hypercasual game downloads have been... Read more ›
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Huawei’s mobile advertising ecosystem, Petal Ads, had a productive time at DMEXCO this year, engaging advertisers and offering valuable insights for crafting effective digital campaigns in the ever-changing digital marketing landscape. DMEXCO 2023 attracted a global audience, with 800 international speakers, 40,000 international trade visitors, and 650 exhibiting companies and partners. It was an enlightening experience for everyone as they rubbed shoulders with industry experts and marketing professionals. Read more ›
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In 2023, mobile gaming is poised to claim a 56% share of gaming revenue, as per data from data.ai and IDC. Now a new study sheds light on the differences in mobile gaming behaviours between East and West. Let’s dive in. Where preferences diverge A recent study by Coda Payments, which examines the spending behaviours of mobile gamers in Eastern and Western regions found that while more than 90% of... Read more ›
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Around 98% of people who use smartphones (that’s approx. 255.8 million individuals) are expected to explore different apps this year, as stated in the Mobile App Users 2023 report by Insider Intelligence. However, there’s an interesting change happening: most users are now downloading fewer apps and sticking with their favourite ones in different categories. Bucking the trend The majority of new app users aren’t experts in technology; they’re just getting... Read more ›
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![Join the conversation about the future of mobile ad attribution & targeting [live event]](https://times42.com/media/9/9/9/7076999_640x200.jpg "Join the conversation about the future of mobile ad attribution & targeting [live event]")
2024 is closer than you may think, in just 3 months mobile advertisers around the globe should be ready to Apple’s Privacy Manifests and Google’s Android Privacy Sandbox coming to life. Fingerprinting for attribution and ad targeting on mobile will become history and you need to be ready for this drastic change. Register “RIP Fingerprinting in 2024: how should advertisers prepare?” online event that features: Sam Edwards, Product Marketing at... Read more ›
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AI is changing the face of Mobile Growth at an astounding pace, which is why we’re proud to announce the launch of AI Labs. It’s the digital playground where our Designers, Data Leads, and Marketing Experts can experiment with even more compelling strategies, amidst a renewed wave of innovation in Mobile Growth. What’s our motivation? We want to see how AI can help businesses grow. And to do this as... Read more ›
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Most popular sources
Business Insider
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44% 3 |
MacRumors
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8% 0 |
The Verge
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7% 2 |
Engadget
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5% 4 |
Android Authority
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5% 2 |
| View sources » | |
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26.06.2024 12:23
Last update: 12:16 EDT.
News rating updated: 19:13.
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