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Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its popular mobile card games, UNO and Phase 10. Through its cutting-edge rewarded UA strategies, Gamelight successfully promoted these titles across key geographies, including the US, Japan, UK, Germany, and France, on both Android and iOS. This case study focuses on Phase 10’s impressive success with Gamelight. Mattel163’s objective was to scale efficiently in key regions while ensuring su
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Business of Apps
Apple is hosting an online streaming event for the public and press on Tuesday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 17 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "Awe Dropping." Here's how you can watch it and when, wherever you are in the world. There are multiple ways to watch the September... Read more ›
1,205 fresh
The ICE raid on a Hyundai plant, one of the "largest" in history, is reverberating far beyond the rural Georgia town where it took place. Read more ›
1,048 fresh
Someone bought an Asus TUF RTX 4090 from eBay, and it wouldn't post. It is easy to see the problem with the cooler removed. Read more ›
950 fresh
Microsoft was forced to reroute Azure traffic on Saturday, September 6, after two major submarine cable systems were severed in the Red Sea, triggering latency spikes and degraded performance for cloud users across South Asia and the Gulf. Read more ›
720 fresh
The Samsung Galaxy S25 FE going official was the most important story of week 36. The phone packs a 4nm Exynos 2400 chipset with 8 GB of RAM, and up to 512 GB of storage. Despite the mostly unchanged SoC, the S25 FE packs a 10% larger vapor chamber for cooling. Another update is the bigger 4,900mAh battery. The phone is a svelte 7.4mm thin and weighs some 23 grams... Read more ›
457 fresh
Julian Nagelsmann's men look to bounce back from a shock defeat to Slovakia. Read more ›
451 fresh
Bethesda has hidden a secret message in a social media post ostensibly marking Starfield's second anniversary. Read more Read more ›
316 fresh
The curious case of failing SSDs, following Microsoft’s August security patch for Windows, has once again taken an unexpected turn. Read more ›
294 fresh
President Donald Trump has vowed to deport 1 million undocumented immigrants out of the United States every year. So far, he’s falling well short of that goal, with estimates in the neighborhood of 200,000 as of August. Still, the Trump administration carries on with its deportation campaign. Driven by publicly anti-immigrant officials like Stephen Miller, […] Read more ›
277 fresh
A new report from VirusTotal shows that more than 44 compromised SVG files went completely undetected by antivirus systems. Read more ›
268 fresh
After attending so many weddings, I've realized guests only care about having enough good food, a great dancing playlist, and short speeches. Read more ›
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Square Enix director Tetsuya Nomura still doesn't have any specific Kingdom Hearts 4 news for us just yet, but he wants you to know that the teams are making "great progress" on both the Kingdom Hearts sequel and Final Fantasy 7 Remake Part 3. Read more Read more ›
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Could Reynolds see the cinematic potential in Deadpool, or did he just get extremely lucky that everything's worked out in his favor? Read more ›
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Tokyo’s renowned electronics shopping district was plunged into darkness on Friday due to a very rare power outage. Read more ›
216 fresh
The stabbing victim, also a tech worker, survived the attack with multiple stab wounds Read more ›
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After my dad died it became evident that my mom couldn't live on her own. Multigenerational living has been beneficial for all of us. Read more ›
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When director Rian Johnson introduced the new Knives Out film on the third day of TIFF 2025, he exclaimed: "we're going back to church." By that he meant that Wake Up Dead Man, the latest Benoit Blanc mystery, would harken back to the origins of the whodunit, and in particular the gothic vibes of Edgar […] Read more ›
168 fresh
Ethical hackers have detailed how they uncovered 'catastrophic' vulnerabilities in various Burger King systems. Read more ›
165 fresh
A Maryland resident who traveled to El Salvador came home last month with an unwelcome souvenir: larvae of the New World screwworm burrowing in their flesh. The patient has since recovered from the painful parasite, and Maryland health officials confirmed that there’s no sign of transmission to anyone else. But the case is historic: It’s […] Read more ›
161 fresh
Another little snippet of the Samsung tri-fold has been revealed in the latest leak ahead of its launch. Read more ›
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Business of Apps
In-app purchase revenue from apps surpassed games for the first time in the second quarter of 2025, marking a major inflection point for the app economy. Apps on the Apple App Store and Google Play Store generated $20.9 billion revenue in the second quarter, $300 million more than games. Game revenue has been mostly flat since the first quarter of 2023, while app revenue has increased 65.8 percent in that... Read more ›
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Most popular sources
Business Insider
|
24% 11 |
Tom's Hardware
|
22% 18 |
CNET
|
10% 6 |
Mashable
|
6% 3 |
Gizmodo
|
6% 4 |
| View sources » | |
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07.09.2025 14:00
Last update: 13:55 EDT.
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