Health and Fitness apps saw a significant spike in downloads and user interest during 2020 as the pandemic raged. Interest has continued with installs of apps in the category reaching 290 million in 2021, up 14% from 2019. According to new data from Sensor Tower, health and fitness app consumer spending rose to $66 million on the App Store and $35 million on Google Play in Q2 2021. Among the... Read more ›
0
Around half of brand marketers want to use contextual advertising to replace cookies, according to a new study by contextual intelligence provider GumGum. 56% of respondents said they were aware that contextual ads were a key solution to the upcoming post-cookie environment. However, there remains a general lack of awareness and understanding of contextual among many advertisers. “I think contextual advertising has a lot of promise in this new environment,”... Read more ›
0
Shein, Shopee and Meesho led the way in the shopping app market in 2021, with all three surpassing Amazon in global downloads for the year. Shopee received the most downloads, at 211 million, 97 percent of which came from Latin America and Southeast Asia. Shein came second with 193 million downloads, but its regional downloads were split more evenly, with 23 million in Europe and 32 million in the US,... Read more ›
0
Shein, Shopee and Meesho led the way in the shopping app market in 2021, with all three surpassing Amazon in global downloads for the year. Shopee received the most downloads, at 211 million, 97 percent of which came from Latin America and Southeast Asia. Shein came second with 193 million downloads, but its regional downloads were split more evenly, with 23 million in Europe and 32 million in the US,... Read more ›
0
Facebook might have finally reached its peak usage, reporting 1.93 billion daily active and 2.91 million monthly active users in its fourth quarter results. While only a loss of half a million dailies, it is significant as it is the first time Facebook has reportedly less active users since inception. Facebook daily active users Q1 2011 to Q4 2021 (mm) The user decline, alongside slowing ad growth, led to a... Read more ›
0
Flip, a social app for frontline workers to communicate with one another, just secured $30 million in funding, led by Notion Ventures and Berlin-based fund HV Capital. Flip has been designed as a way for workers and management to stay in touch and even manage HR activities like shift swapping. The app features a personalised newsfeed and individual or group chats. With some 80% of the global workforce not working... Read more ›
66
Netflix jumped on the mobile game bandwagon in November 2021 and the move may be paying off. According to new data from app experts AppFigures, since its launch Netflix released 12 games to the App Store and Google Play, generating a combined 5 million downloads to date. While game downloads spiked during the early days of release, they have since stabilised with weekends attracting a generally higher number of installs... Read more ›
12
Pure-play rapid delivery apps were all the rage in 2021, with dozens of apps launched in Berlin, London and New York City, aimed at delivering items in less than 20 minutes. The market size for this sector increased by 322 percent, according to data published by our data team, from $1.1 billion in 2020 to $4.7 billion in 2021. Rapid delivery revenue 2018 to 2021 ($bn) Some apps launched in... Read more ›
0
South Korea’s Naver Group, the company behind the 3D avatar app Zepeto is enlisting the help of creators and creative studies to create 3D experiences on Zepeto. The company just launched a $100 million fund to promoted its new plugin supported by Unity. Zepeto is an app that lets users swap their selfies into 3D avatars, design digital spaces, and interact with others. The app has 20 million monthly active... Read more ›
0
Online dating continues a rise in popularity despite things returning to normal following pandemic lockdowns. Between 2020 and 2021, cost-per-installs for dating apps doubled to $4.57 and CPIs rose by almost 13% month-on-month from Q2 to Q4 2021. That’s according to a brand new report from mobile app marketing platform Liftoff based on an analysis of 79 different apps and 13.7 million installs. The data unveils that dating apps have... Read more ›
0
Apple advertising and subscription revenues rose 24% year-on-year to $19.5 billion, according to its earnings report. The majority of ad spend is likely driven by App Store search ads, highlighting the success of the format. While Apple doesn’t provide a breakdown of its advertising revenues, it’s estimated that subscriptions and cloud services aren’t what’s driving up revenues here. What’s becoming clear however is that Apple appears to be benefitting from... Read more ›
2
Pinterest has launched a feature that lets users Try on for Home Decor. In other words, users can now shop for interior design inspirations and test them within their home using augmented reality. Pinners will be able to virtually place items from retailers such as Macy’s, Walmart and Wayfair using their Pinterest Lens camera. The feature seems somewhat overdue for a platform that has long been the go-to for home... Read more ›
3
The majority of Gen Z and millennial Snapchat users say they value online privacy (81%) while just 65% are actually satisfied with privacy provisions on social media apps. That’s according to a survey by Snap of 1,000 daily Snapchat users and non-users. The survey found that daily Snapchat users were more satisfied with online privacy (70%) than non-Snapchat users (60%). But what exactly is it that users feel benefits them... Read more ›
0
Last year, gaming fans live-streamed an average of 653 million hours of content on Twitch, YouTube, and Facebook Gaming. Live streaming was up 21% over 2020, according to a new report published today by gaming and esports live streaming analytics firm Stream Hatchet. Twitch still dominates the market for video game live streams accounting for 71% of total hours watched. However, YouTube saw a decline in living streaming hours between... Read more ›
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Disney+ the popular streaming app just surpassed $2 billion in lifetime global consumer spending across app stores, according to new data released by App Annie. This means Disney+ will join a handful of mobile apps – 35 to be exact – that have crossed the $2 billion mark. Mobile games represent 26 of the 35 while only nine non-gaming apps have achieved this spending goal. Netflix, YouTube, Tencent Video, and... Read more ›
19
Gen Z shoppers are the least likely to promote brands and businesses via their social networks, according to a new survey by market research expert Qualtrics. And social media is exactly where brands can reach them, ranking second highest in terms of relevance for 51% of Gen Z. However, based on the answers of 9,000 US consumers, the study found that Gen Z buyers are more likely to be influenced... Read more ›
33
App Radar, the App Store marketing platform, just scored €2 million in a pre-Series A funding round, led by eQventure and aws Gründerfonds. The company helps developers optimise their App Store appearance and provides targeted market analysis with access to big data, AI workflows and a dedicated dashboard that makes it easier to view visibility and conversions. “There are around 5.7 million different apps in app stores, and around 4,000... Read more ›
0
Snapchat just upgraded its AR shopping features by expanding its Shopping Lens tools and giving advertisers even more analytics to check out. Consumers will benefit from enhanced product information as part of the AR shopping experience. Product pricing and key information as well as descriptions and purchase links on Lens Product Cards will make it even easier for them to try on products and check them out directly from the... Read more ›
0
We couldn’t be more excited to announce that App Promotion Summit is returning to NYC live and in person on Thursday 19th May 2022.300 app marketers will gather in Midtown Manhattan to meet, learn and discuss across four rooms of app growth content.We’ll be providing the finest 5* food and drink in our legendary friendly atmosphere.We’ll also be running online sessions from 24th to 26th May on our digital platform.... Read more ›
0
TikTok just launched its new Instant Page landing page for a faster, less disruptive ad loading experience. The popular video said that the new native landing page will load 11x faster than standard mobile pages. Instant Pages can include videos, photos, swappable carousels or clickable buttons for users to explore branded items further and engage with a brand on the app. It’s a more meaningful way for brands to streaming... Read more ›
0
Most popular sources
Business Insider
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36% 3 |
CNET
|
14% 4 |
Tom's Hardware
|
13% 8 |
Android Authority
|
8% 4 |
Eurogamer.net
|
4% 1 |
| View sources » | |
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30.09.2024 07:26
Last update: 07:20 EDT.
News rating updated: 14:20.
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