The US Federal Communications Commission (FCC) has called on Apple and Google to remove TikTok from their app stores over security concerns. Brendan Carr at the FCC shared a letter with the app store leaders documenting that TikTok was not just an app for sharing entertaining videos but functioned as a surveillance tool to harvest personal data of its users. ByteDance, the Chinese maker of the app, has faced repeated... Read more ›
26
Mobile marketing firm Moburst just acquired digital studio Layer which provides web, mobile and app development services. As part of the deal, the Layer team and its clients will join Moburst’s offerings. “After working closely with Layer on a few projects in the past year, we knew right away that as we expand our offerings, we wanted the Layer team to be a part of it,” said Gilad Bechar, CEO... Read more ›
0
Snapchat just rolled out its Snapchat+ subscription service which offers access to exclusive in-app features like app icons and custom profile badges, insights and other tools. Users pay a small fee of $3.99 per month to access the pre-release features. Snapchat said the subscription service was aimed at its more passionate community members. As we’ve previously reported, Snapchat+ offers features such as exclusive Snapchat icons, badges that show users are... Read more ›
0
With inflation threatening to stifle household budgets user sessions in grocery store apps were up 77% during May compared to 2021 while reviews mentioning “coupon” went up 75% compared to April 2022. According to data from app experts Apptopia, user sessions rose alongside food prices toward the end of last year driven by concerns over inflation. The leading 10 grocery store apps peaked during early 2020 when lockdowns saw a... Read more ›
0
Approximately 75% of India’s leading 100 Android apps contain security risks, according to research by mobile security experts Appknox With some 150k out of the roughly three million apps on Google Play coming from Indian publishers including Meesha, Flipkart and Paytm, the findings point to the necessity for significant security overhauls. Testing the apps as part of 14 different test cases which assesses how much data apps share, how secure... Read more ›
3
Facebook is adding a new and dedicated sidebar for group notifications. The feature aims to help facilitate discussions within groups and bring people closer together that way. Group members can access it by swiping right from their main News Feed. This action opens up a screen that shows all the groups a user is part of. Users can then pin their favourite groups, discover new ones or create their own.... Read more ›
0
Travel apps are poised to see some of the highest adoption this year since 2019, according to the latest data from Sensor Tower. Based on an analysis of downloads and usage between January 2019 and May 2022, travel apps are forecast to surpass 130 million downloads in Q2 2022, up 56% over the year. That’s a solid recovery given the rapid decline in app downloads following the pandemic slowdown in... Read more ›
0
Carousel Ads are one of the most engaging ad formats on Twitter. With six swipeable images and videos in a single tweet they maximise the character limitations of traditional posts on the microblogging site. The format lets advertisers showcase multiple products, offers and illustrate them in a more engaging manner. Advertisers have been able to customise headers and landing pages to direct users to various destinations from a single tweet... Read more ›
0
TraffMe – where does it come from? Which CMO wouldn’t dream about the useful all-in-one tool to control and analyze a brand’s performance marketing? That was one of many ambitious dreams of the FoxOffers CEO. These guys have launched the crypto affiliate network FoxOffers and for the past couple of years have been working with different performance marketing tools, though none of them has it all to fill the needs.... Read more ›
0
Over the past 12 months, ByteDance, the Chinese company best known for the TikTok app, generated $1 billion in player spending from its mobile games on the App Store and Google Play. According to Sensor Tower estimates, ByteDance mobile games have been installed 139 million times over the past year, following acquisitions of gaming studies like Moonton and C4 Connect. Its most successful title is Mobile Legends: Bang Bang with... Read more ›
0
Contextually relevant ads drive significantly better outcomes and improve brand favourability and consumer purchasing intent, according to the latest results of a study by Integral Ad Science. In collaboration with eye-tracking firm Tobii, the digital media expert examined how display ads performed in and out of context. The findings show that contextual targeting strategies result in greater consumer attention. The in-context advert was the first-page element consumers noticed. On average... Read more ›
1
Social media advertising appears to be slowing down as Magna just revised its growth forecast for 2022 from 18% to 11%. It’s a sign that more advanced markets such as the US and China are reaching a saturation point. The latest forecast predicts that globally digital ad format revenues including search, social, video, banners and digital audio will still come in at $534 billion representing a total 65% of ad... Read more ›
0
TikTok has made it easier for marketers to track their advertising campaign by adding an Attribution Manager tool. The latest addition lets advertisers set custom attribution windows in TikTok campaigns. In a blog post, the company explained: “Different brands and businesses have different conversion objectives to measure success in terms of sales and customer engagement. For example, a major brand marketer may look at views and immediate clicks as key... Read more ›
0
Although the majority of consumers (62%) expect personalised ads, they still don’t fully trust brands to store their personal data. According to research from mobile and customer engagement platform Twilio, 49% of shoppers will become repeat buyers if personalisation is offered. But just 40% of consumers say they trust brands to use their data responsibly. The report shows that trust does affect consumer purchasing decisions and 60% say trustworthiness and... Read more ›
0
It is extremely hard to succeed in the rough mobile world with an app. While with a mobile game, you can at least rely on your mobile publisher, with a non-gaming app it’s different. The majority of the teams working on this kind of product are small and lack resources for growth. A new Cypriot mobile app publisher Union Apps was founded to help all those teams make a breakthrough.... Read more ›
0
Twitter is taking another step in its eCommerce foray and just partnered with Shopify to enable all US merchants to drive audience reach and boost purchases. The integration aims to make it easier for shoppers to discover products and be inspired. Twitter built a dedicated sales channel via Shopify’s App Store or Shopify admin. When a merchant adds it they can onboard to a Twitter Shopping Manager and connect their... Read more ›
0
App Promotion Summit is coming to San Francisco on Thursday 29th September 2022 with an event 100% focused on subscription app strategies. The cutting edge agenda will cover how to drive subscription app growth through better analytics, acquisition, activation, monetization and retention. You’ll end the event full of new ideas, tactics and actionable strategies that will help you grow and scale subscription apps. Join us at the W San Francisco... Read more ›
0
Meta has added a range of new creator monetisation tools to keep its creator community engaged and happy. The company said it was testing a Creator Marketplace on Instagram to help creators get discovered by brands for potential collaborations. The way it works is that creators can add their interests and the type of content they wish to create which helps brands to find potential matches for their campaigns. The... Read more ›
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Telegram announced that it now has over 700 million monthly active users and will soon launch a premium option with additional platform features to monetise. Monthly subscription prices haven’t been finalised but could range from $4.99 to $6. Premium features will enable customers to follow up to 1,000 channels instead of the 500 offered to free users. They can also create up to 20 chat folders with 200 chats each.... Read more ›
0
Money management apps on Android rose 46% in popularity over the first half of 2022, according to a new study from app marketing and analytics platform App Radar. The category gained 6 million Android users looking for new ways to stretch their dollars further amid the cost of living crisis. Results in Q2 2022 show 7% more users compared to Q2 2021. When considering iOS users as well, total lifetime... Read more ›
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Most popular sources
Business Insider
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46% 15 |
CNET
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14% 7 |
Tom's Hardware
|
11% 8 |
Wired
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4% 2 |
Eurogamer.net
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4% 2 |
| View sources » | |
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29.09.2024 19:19
Last update: 19:05 EDT.
News rating updated: 02:10.
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