352 place 0

587 Mobile consumers prefer in-app rewards and video ads

Business of Apps
Anne Freer @ Business of Apps 3 place · 09/13/2022 05:36 EDT

Mobile consumers prefer in-app rewards and video ads

In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource. The latest Modern Mobile Consumer 2022 found that 70% of consumers surveyed in mobile games and 78% of controls downloaded apps after viewing mobile ads. 21% of them were receptive to video ads and around 36% to in-app rewards. Around a third of consumers generally pay more attention to ads with in-app rewards while a third never pay to downloads apps. However, up to half of users make

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