56 place 17

288 Price of iOS in-app purchase jumps 40%

Business of Apps
Anne Freer @ Business of Apps 2 place · 09/15/2022 04:45 EDT

The average price of in-app purchases on the iOS App Store rose a whopping 40% year-on-year in the US during July 2022, finds new data from app experts Apptopia. Compared to that, average prices on Google Play increased 9%.  The rise in prices may be a reaction to higher cost per install following Apple’s App Tracking Transparency which has made it more expensive to track users. Mobile measurement firm Adjust showed that rises in eCPI correlated with in-app purchase prices increasing as eCPI is a measure of

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