Augmented reality increasingly plays a role in how marketers and advertisers are approaching consumers to shake up the eCommerce process. AR features in ads are already being used to allow customers to ‘try on’ products before they commit to make a purchase. And as more people are trying AR glasses, that’s likely to become an even bigger feature in online advertising. Snap recently took a deep-dive into how its AR... Read more ›
2
Pinterest is set to launch two new advertising products to empower brands and creators to get more from the platform. The company added Idea Ads which are similar to its Idea Pins. The multi-page, full-screen ads can be used to showcase a brand’s content, products or demo videos. Brands can add links to redirect users to their website. Idea Ads are shown in the user feed based according to the... Read more ›
0
A growing number of small and medium-sized business owners now consider using TikTok to advertise as Facebook usage continues to decline. According to a survey of over 800,000 small business owners, 43% of SMBs are likely to join the popular short-form video platform because they heard that it works compared to 23% who say the same of Facebook. Yet, they are most excited about the potential for business growth using... Read more ›
10
The livestream shopping trend appears to be one US consumers have grown fond of over the last few months with the top 10 livestream shopping apps reaching 2.3 million installs. According to data from Sensor Tower, installs were up 77% during the first five months of 2022. Back in 2021, the top 10 apps were scoring 1.3 million downloads during the same period. The data is based on an analysis... Read more ›
40
Snapchat may soon be launching a new subscription service called Snapchat+ that gives users access to exclusive content and features in the app. Anyone signing up for the service is given access to exclusive Snapchat icons. A badge will be added to their profile to show they’re a Snapchat+ user. At the same time, the feature provides access to location history and information on who’s rewatched a Story. Users can... Read more ›
0
YouTube Shorts are now being viewed by more than 1.5 billion users each month. The latest figures shared by the online giant are a testament to the success of TikTok – the app that originally popularised short-form video only to have every other social media company jump on board. YouTube’s monthly logged in audience is around 2 billion users which means around three-quarters are watching Shorts. It’s also testament to... Read more ›
0
Over the past year, Netflix has been bolstering its mobile gaming with acquisitions of gaming studies and developers such as Night School Studio and Next Games. Now, it seems the effort is paying off as the company looks to diversify its offering. To date, Netflix mobile games have amassed over 13 million downloads worldwide across the App Store and Google Play, according to new data from Sensor Tower. The popular... Read more ›
0
Player spending on mobile games dropped 8% year-on-year in May 2022 to $6.8 billion. The US continues to dominate for spending at $1.9 billion or 28% of the total market, followed by China at 20.4% and Japan with 17.8%. Honor of Kings from Tencent was still the top-grossing mobile game in May 2022 at an estimated player spending of $268 million. According to data from Sensor Tower that represents a... Read more ›
0
Responding to criticism of harmful content exposure and the effects of too much social media screen time on younger users, Instagram this week added in-app prompts that aim to redirect users away from negative content and spending too much time in the app. Teenagers will begin to see nudges to encourage them to switch to a different topic that excludes associations to image comparison. The social app said that a... Read more ›
0
Global consumer spending on app is predicted to reach a whopping $233 billion by 2026 according to a new forecast from SensorTower. This includes spending on premium apps, in-app purchases and subscriptions across both the major app stores and marks an increase of 77% over 2021. While consumer spending normalised after the pandemic, gross revenues are expected to climb at a 12% CAGR until 2026. The lion share of spending... Read more ›
19
Popular food delivery app DoorDash is adding some new features that will give users more options to discover restaurants close to them. The company added written reviews to its app so users can check out what others thought of a specific restaurant and write their own reviews. The app said that reviews should benefit both consumers as well as merchants. Since trialling the function in November 2021, it has received... Read more ›
11
Non-gaming subscription apps saw a 13% spike in user installs during January 2022 while gaming subscription apps declined 18% on iOS and 8% on Android. On iOS alone, non-gaming apps surged 25% from November 2021. That’s according to a new report from Liftoff and AppsFlyer that examines consumer trends for mobile app marketers. Although gaming apps represent nearly 11% of all subscription apps, non-gaming apps make up the majority of... Read more ›
0
Twitter recently took a closer look at how effective its offensive tweet warnings are. First launched in 2020, the feature auto-detects potentially insensitive or offensive terms and tweets, and prompts users to verify if they still wish to post the comment. Earlier this year, Twitter said some 30% of its users shown these prompts ended up changing or deleting their drafts. Now, the company has taken another, closer look through... Read more ›
0
Following increasing concerns on-screen addition, TikTok just added some new tools to help users track and manage how they spend time in apps. The new Digital Wellbeing features include reminders for users to take breaks and a dashboard to monitor their screen time. For younger users, TikTok added compulsory reminders to take a break. Scheduled Breaks can be set at 10, 20 or 30-minute intervals. As the name suggests, they’ve... Read more ›
0
Mobile games are some of the most competitive apps which means that app developers are constantly looking for the most effective monetisation methods. But which are they exactly? A new report by GameRefinery found that Battle Passes, Gachas, IAP offers and progressive IAP are among the most effective monetisation tools. Battle Passes feature in around 60% of US top 20% grossing mobile games, but just 14% of games outside of... Read more ›
1
Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities. At the same time, marketers are looking to restore a multi-signal view of digital audiences,... Read more ›
0
Apple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a surprise given that Apple tends to introduce new rules rather than remove some. The latest updates follow legal challenges that demand Apple permit third-party payments and allow for more competition.... Read more ›
0
Pinterest just launched its first UK Creator Fund to help creators get more out of their work across the app and website. The Creator Fund was first launched in the US last year and reduces the barrier of entry for creators from specifically marginalised communities, including Black, LGBTQIA+, Asian, and Indigenous people as well as those with disabilities. It provides financial support but also educational resources to help arm creators... Read more ›
0
As billion of people are using their mobile devices to socialise, shop and play games, it’s not surprising that mobile advertising spend grew to $300 billion in 2021. And the trend is far from stopping as ad spending is predicted to reach $350 billion this year, according to new data from mobile measurement platform Tenjin. However, Apple’s changes and increasing focus on user privacy have made it harder to target... Read more ›
0
Appodeal Stack announces that Meta Audience Network bidding is now available to all app creators working with BidMachine and its growth platform. Audience Network will be automatically available to all publishers and developers and will allow them to take full advantage of all that in-app bidding offers. Appodeal Stack integrated Audience Network into its in-app bidding platform, BidMachine, during the alpha phase in 2021. Shortly after, it was moved forward... Read more ›
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Most popular sources
Business Insider
|
45% 15 |
CNET
|
13% 6 |
Tom's Hardware
|
8% 5 |
Eurogamer.net
|
5% 3 |
Wired
|
4% 2 |
| View sources » | |
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29.09.2024 21:34
Last update: 21:20 EDT.
News rating updated: 04:20.
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