One-fifth of mobile gamers focus on the game when playing and nothing else making them a highly alert audience for in-app marketing. That’s according to the latest research from brand advertising tech provider LoopMe, which examined the consumer preferences of in-app mobile gaming in the US, UK and Singapore. But what exactly are the opportunities for in-game marketers in 2023? Majority of gamers play on mobile devices According to the... Read more ›
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Following the massive success of APS Berlin last month, we are looking forward to returning to London on Thursday 23rd March. Last year, 450 app marketers joined us for an epic event featuring 4 rooms of app growth content and 50 speakers. Here are some highlights: We are excited to be back this year, it is going to be better than ever… Super Early Bird tickets are on sale until... Read more ›
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In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than other channels. Only video ads and eCommerce investments came close, according to Mediaocean’s 2022 Market Report and 2023 outlook. So what’s fuelling rising investment in social? Social video may be... Read more ›
0
Mastodon, the German microblogging service that rivals Twitter, used to be relatively unknown. But ever since Elon Musk acquired Twitter and plunged the company into chaos, more people have been installing Mastodon on their mobile devices. So what’s happening? Interest in Mastodon spikes as Musk takes over Back in November 2022, Mastodon had some 35,000 users. The app, created by Rodti MacLeary in 2019 as a decentralised, open-source social media... Read more ›
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Mastodon, the German microblogging service that rivals Twitter, used to be relatively unknown. But ever since Elon Musk acquired Twitter and plunged the company into chaos, more people have been installing Mastodon on their mobile devices. So what’s happening? Interest in Mastodon spikes as Musk takes over Back in November 2022, Mastodon had some 35,000 users. The app, created by Rodti MacLeary in 2019 as a decentralised, open-source social media... Read more ›
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During the fourth quarter of 2022, 58% of marketers boosted their spending on social media campaigns, despite concerns over brand safety and ad transparency. The findings from Advertiser Perceptions (via Marketing Dive) suggest that the outlook for social media marketing in 2023 could be much better than previously expected. Social media budgets are on the rise The latest data reveals that over half of advertisers have increased their social media... Read more ›
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This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their top apps and downloads remained flat or increased slightly. So what’s in store for 2023? Here are some predictions from industry experts. ironSource, now part of Unity Technologies Gamification, Not... Read more ›
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During the final of the FIFA World Cup app sessions spiked in Argentina and France, according to new data shared by app experts AppsFlyer. An analysis of mobile app usage in the countries identified some interesting trends. Mobile usage was highest during half-time and toward the end of the month. Sports betting and live scoring apps peaked Each time there was a goal, the usage of sports betting and live... Read more ›
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Spending on apps is estimated to hit $129 billion in 2022 a slight drop of 2% from $131 billion in 2021. That’s according to the latest roundup by data intelligence company data.ai. Despite economic headwinds, app installs rose in 2022. Let’s dive into the data. The competition among apps is ramping up Gross revenues for the App Store and Google Play were down by 2% compared to 2021. Around $83... Read more ›
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App marketers are turning to short-form content more than before in an effort to gain users and boost downloads. That’s according to a new study from Gamesight based on an analysis of data from the company’s ad platform examining the frequency of individual ad platforms for engagement and player conversion. Short-form content is on the rise but conversions need to catch up TikTok usage among app marketers was up 115%... Read more ›
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Mobile game installs grew a whopping 52% in Japan between 2020 and 2021, much higher than other verticals, e-commerce (13%), fintech (11%) or dating (4%) apps. That’s according to new research from Liftoff and Adjust, tracking Japan’s mobile app market. Session length jumps The new Japan mobile trends report also found that sessions for all apps grew 23% with total sessions peaking at 33% above 2020 in August 2021. App... Read more ›
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After an extensive audit of the best app data providers in the market, Phiture is choosing to collaborate with AppTweak to unlock and support growth for the world’s biggest apps. AppTweak’s powerful data-driven solutions provide a high level of accuracy to analyze the mobile marketing industry. Phiture and AppTweak strengthen their business relationship The industry-leading mobile marketing consultancy, Phiture, is today strengthening its business relationship with AppTweak, the leading app... Read more ›
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Social apps now need 30% fewer downloads to rank in the top app charts in Europe compared to 2019. That’s according to new data revealed by Sensor Tower. However, while adoption of social apps may be slowing, other trends have emerged that are boosting app engagement. If you want to be on top… According to the data, social apps need 260,000 installs within a single day to chart at the... Read more ›
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Apple has changed the way developers are pricing their apps on the App Store. The company recently announced it would be expanding its App Store pricing system to enable developers access to more than 700 additional price points bringing them up to a total 900. So what will that mean for publishers? Apple changes pricing on App Store The changes mean that US developers can set their prices for apps,... Read more ›
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Around 75% of people aged 10 to 65 years in Germany and in the UK are mobile gaming enthusiasts, making these countries major hubs for game developers. That’s according to new data from Newzoo. Top European hubs for game developers Germany and the UK will be the fifth and sixth top gaming markets globally when it comes to user revenues, generating $6.6 billion and $5.5 billion, respectively. Almost 50 million... Read more ›
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2020 was the year for food delivery apps as more people under lockdown restrictions turned to their mobile devices to order food online. However, as lockdowns lifted consumers have returned to in-person dining at restaurants and economic headwinds might mean customers are spending less. Despite this, global installs of food delivery apps in 2022 were higher than in 2020, according to new data from Adjust. Food delivery installs higher than... Read more ›
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Tis the season for next year predictions and the latest are just in, courtesy of data.ai. The mobile app and ad experts predict that mobile ad spend will reach $362 billion in 2023 driven by The World Cup and The Winter Olympics, down 7.5% from the previous year. So what’s happening to mobile ad spend and consumer spending in 2023? Growth of mobile ad spend slows due to economy Given... Read more ›
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Messaging app Telegram this week reported that it now has over one million paying subscribers for its Premium service. The user privacy-focused app only started monetising its service over a year ago which makes the results all the more impressive. Telegram Premium hits one million subscribers Telegram launched Premium only five months ago, a time frame in which it quickly attracted a milestone subscriber base of one million. While subscribers... Read more ›
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Social advertising and short-form video in particular are likely to capture more advertising spending in 2023 than any other channel. That’s according to the latest 2022 Market Report and 2023 Outlook from Mediaocean, the omnichannel advertising platform. Based on the answers of over 600 media agencies and experts, the report reveals some of the biggest opportunities in mobile and app advertising for 2023. Let’s dive in. Social platforms are attracting... Read more ›
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The macroeconomic situation is having an effect on the app business as millions of consumers have less disposable income. App downloads fell 1% in Q2 2022 while consumer spending dropped 3% in H1 2022 compared to the previous year. However, downloads overall grew 13% during H1 2022, according to new data from data.ai. Certain countries are defying global trends Despite the economic situation, there were certain countries that defied expectations.... Read more ›
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Business Insider
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29% 28 |
GSMArena.com
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15% 14 |
CNET
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9% 5 |
Tom's Hardware
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8% 5 |
Gizmodo
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7% 1 |
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29.09.2024 09:20
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