Language learning app Duolingo surpassed 20 million daily active users in the first quarter of 2023, a significant increase of four million on the previous quarter and up 62.5 percent year-on-year. Unlike a lot of mobile apps which have seen usage stall or fall off after the coronavirus pandemic spike, Duolingo has continued to increase its daily active and monthly active users consistently over the past two years. Duolingo quarterly... Read more ›
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It’s all about connection  " style="display:none">Shorter app sessions Video is most affected Poor signal equals poor retention Key takeaways When mobile users experience poor connectivity or unreliable WiFi networks, it significantly impacts their app usage and overall experience. Inadequate mobile connectivity leads to users spending 20% less time in each app session, while the impact is even more severe at 38% less time with poor WiFi. That’s according to new... Read more ›
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App Store majority are small developers Developers are branching out Key takeaways Small app developers on the App Store saw an impressive 71% increase in their revenue from 2020 to 2022, according to the latest data from Apple. These findings may serve as a significant point of emphasis for Apple, as it faces calls for greater flexibility in app distribution, including the potential opening up of iOS to alternative app... Read more ›
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Tipping is in  " style="display:none">More ways to monetise on mobile Key takeaways The mobile creator community underwent a remarkable growth spurt since 2021, with its size almost tripling. It’s now valued at over $104.2 billion annually. As a result, there’s a sharp rise in the demand for mentorship and monetization opportunities for these aspiring creators. According to recent data, there’s been a significant surge in the number of social media... Read more ›
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Ad impressions drop 10% Going hybrid Key takeaways Hyper-casual used to be all the rage in gaming but it seems the business has experienced notable shifts, with profits no longer as lucrative as they were in the past. This is due, in part, to a downward trend in ad revenue, which can be attributed to the implementation of App Tracking Transparency (ATT) on iOS and changes in user behaviour following... Read more ›
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Embracing the future of mobile advertising Petal Ads as a gateway to international markets Petal Ads continues remarkable growth Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass attended by leading global brands at this year’s OMR Festival, Petal... Read more ›
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54% rise in delisted apps What it means for user privacy? Key takeaways Delisted apps can pose a risk to consumer privacy and the overall quality of the app ecosystem. Even after being removed from the app stores, these apps may still be installed on users’ devices and continue to collect personal information. Additionally, advertising revenue directed towards these apps can incentivize and perpetuate privacy risks. Now a new report... Read more ›
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The last two years for Wish have been disastrous, with significant declines in revenue and usage. While it is not the only app to see its fortunes reverse since the global lockdowns ended, it is one of the few to see losses this dramatic.  To put this in context, pre-pandemic Wish reported $1.9 billion in revenue for the full year 2019. Its co-founder had ambitions of Wish becoming the next... Read more ›
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![Learn how to scale user acquisition through 2023 and on [live event]](https://times42.com/media/4/5/7/6250457_640x200.jpg "Learn how to scale user acquisition through 2023 and on [live event]")
We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to work with less data to build their ad campaigns with. The question is – what is the right strategy to continue driving quality user acquisition at scale despite the abovementioned hurdles? On May 18th, 10 am... Read more ›
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![Register to learn how to scale user acquisition through 2023 and on [live event]](https://times42.com/media/4/3/2/6250432_640x200.jpg "Register to learn how to scale user acquisition through 2023 and on [live event]")
We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to work with less data to build their ad campaigns with. The question is – what is the right strategy to continue driving quality user acquisition at scale despite the abovementioned hurdles? On May 18th, 10 am... Read more ›
0
Android accounts for most creatives Casual dominates gaming industry Key takeaways The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company SocialPeta. Video ads accounted for 83% of all ad creatives during the quarter, while Image, Playable, and other ad... Read more ›
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How Google prevents ad-fraud New tools supporting developers Key takeaways With the growing popularity of mobile apps, the number of malicious apps that can harm users’ devices or steal their data has risen. To combat this issue, Google has been investing in machine learning systems and app review processes to identify and prevent policy-violating apps from being published on Google Play. Google recently announced that it prevented 1.43 million policy-violating... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit NYC 2023 is now live and covering the latest in app growth and product including Generative AI, Custom Product Pages, SKAN 4.0 and data driven decision making. 🚀 Our in-person conference at 360 Madison Avenue in Midtown Manhattan on Thursday June 22nd will feature a main stage exploring app growth across the funnel plus 2 workshop... Read more ›
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The value of in-app ads Over half of users find in-app ads useful Key takeaways The mobile application industry is witnessing a significant surge in in-app advertising demand, as per a recent survey. The increase has been linked to the rising usage of mobile apps and the shift in consumer shopping behaviour following the COVID-19 pandemic. In-app advertising has now emerged as a crucial revenue stream for app creators and... Read more ›
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Charting success Few US apps in the US top ranks Key takeaways As concerns about data privacy and security continue to mount, many Americans are left wondering just how pervasive Chinese apps are in the United States. Despite these concerns, a number of Chinese apps have continued to gain a significant following, with millions of Americans using them on a daily basis. Charting success According to recent data from app... Read more ›
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Personalised suggestions Major boost to ad revenues Key takeaways As Google prepares for its annual I/O developer conference in May, the tech giant has been spotted testing a new Play Store ad slot that could expand its search ads business. The move would offer developers access to new, prime real estate for their app marketing efforts. Personalised suggestions This latest development comes two years after Apple added a new ad... Read more ›
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So what is Fireside? Expanding reach Key takeaways Fireside, a popular interactive entertainment app backed by billionaire investor Mark Cuban, has announced the successful completion of its Series A funding round, securing a whopping $25 million in investments. This brings the company’s post-money valuation to an impressive $138 million, up from the rumoured $125 million estimate reported last year. So what is Fireside? Fireside has gained significant traction by attracting... Read more ›
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Data without the consent Users take privacy seriously Key takeaways According to a recent study conducted by Usercentrics, a leading Consent Management Platform (CMP) provider, a staggering 90% of mobile games are not in compliance with privacy regulations. This means millions of gamers around the world have no control over how their personal data is collected, stored, and used. Data without the consent Based on an analysis of 269 leading... Read more ›
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What’s Lemon8? Crunch time for ByteDance Key takeaways ByteDance, a major technology company based in China, is promoting a new social media application called Lemon8 in the United States. This move comes as the company’s flagship app, TikTok, is facing the possibility of being banned in the US. However, analysts believe that introducing a new app as a replacement for TikTok may not be the most effective solution for ByteDance’s... Read more ›
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 Do you want to join us at App Promotion Summit NYC 2023 in June? 🙌 Take advantage of our Super Early Bird discount and save up to $1,000. In-person ticket holders can enjoy our networking coffee breaks, lunch, evening drinks reception and the legendary late night after party 🥳 We hope you can join us in person on Thursday June 22nd, along with hundreds of other app marketers, as... Read more ›
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Most popular sources
Business Insider
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42% 10 |
The Verge
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8% 6 |
Engadget
|
7% 6 |
Android Authority
|
4% 1 |
Tom's Hardware
|
4% 4 |
| View sources » | |
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20.01.2026 08:59
Last update: 08:51 EDT.
News rating updated: 15:52.
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