Back in December 2017 we at App Promotion Summit decided to launch the App Growth Awards to recognize companies and individuals that move the app industry forward and fuel app marketing, advertising and monetization with innovation and smart, bold ideas to solve the industry problems. Last week, on December 1st we had the honor of hosting the fifth App Growth Awards ceremony to award teams and app industry professionals in... Read more ›
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Mobile gaming is very popular in Saudi Arabia and yet there are just a handful of game studios in the region (24) compared to Europe (5,000) and the US (3,084). That’s according to research from Nine66, a games ecosystem based in Saudi Arabi, which took a closer look at the state of mobile gaming in the region. Number of game development studios in Saudi Arabia on the rise Saudi Arabia... Read more ›
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Mobile game development isn’t all about a great idea, good characters or exciting worlds. The most successful mobile gaming apps feature several elements that elevate the gaming experience and keep users returning for more. But what exactly are they? The most popular in-game elements Social clans and levels are among the most popular mobile game features, according to an analysis by Sensor Tower of the top 10 mobile games in... Read more ›
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iOS 14 has changed the way app marketers and advertisers piece together data to measure their marketing efforts. Instead of a single source of truth, they now rely on SKAdNetwork and aggregated data streams to piece things together. But when looking at the results of these efforts, it’s becoming clear that non-SRN campaigns have significantly more SKAN installs that are duplicates. Why establishing a single source of truth is important... Read more ›
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A large number of shoppers will be using mobile apps to make purchases this holiday season. An analysis of 640 of the top shopping apps on the Google Play Store by data privacy company Incogni finds that two-thirds of them share permissions with an average 1.8 ad libraries. It means that any app requiring permission for recording audio, taking pictures or reading texts would automatically share the permissions with any... Read more ›
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SACRAMENTO, Calif. — GRIN, the world’s leading Creator Management platform, introduced the industry’s first discovery-as-a-service tool, GRINup. GRIN customers can register for the free service, input information about their ideal creator partners, and receive a list of up to 50 vetted Instagram-based creators with verified email addresses per request. Want to get the inside scoop on how GRINup works? Click here to book a demo. While on the surface, this... Read more ›
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Berlin-based mobile growth agency and consultancy Phiture has acquired ASO Giraffe, now re-launched as Replika. Replika allows ASO professionals to test app or game concepts before investing in development, fulfilling a crucial market need. The tool is available in a self-service plan or as an integrated part of the managed ASO service for clients of Phiture. ASO professionals new to Phiture’s services can sign up and try out this testing... Read more ›
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The majority of Southeast Asian users of the Grab app now consider food deliveries an integral feature of their lives. Users in Southeast Asia ordered around 1.48x more on GrabFood between 2019 and 2022, and 1.53x more on GrabMart between 2020 and 2022. It seems that on-demand food delivery and shopping are here to stay. Consumers are ordering more often The report based on over 60,000 food and grocery delivery... Read more ›
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Global Android day 30 retention rates have fallen a whopping 10% while iOS rates remained unchanged in Q3 2022, according to a report from AppsFlyer. Retention rates are an important measurement for app loyalty and usage and help developers to optimise and monetise their apps. Android retention sees continued decline Android day 1-30 retention rates continue to decline for the third year in a row, according to the report. The... Read more ›
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Bigger does attract more attention. At least that’s true for mobile adverts. Data from Amplified Intelligence shows that mobile ads that cover almost all the screen received more attention from smartphone users. Size and format matter Mobile adverts covering 80% of the screen received 6.6 seconds of attention, which was twice as much attention as ads covering 50% of the screen and eight times more attention than ads covering 10%... Read more ›
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Mobile apps are becoming increasingly popular among investors. Installs of wealth management apps are particularly popular among younger investors who cite higher overall satisfaction and strong brand advocacy. Now research by J.D. Power has identified some of the key trends in wealth management apps for 2022. Apps outperform websites When it comes to user satisfaction US wealth management apps outperformed websites by 50 points. The gap was largely driven by... Read more ›
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A whopping 60% of financial services apps on the Google Play Store may be easy targets of application repackaging or cloning attacks. That’s according to new research from app security engine Promon. Given the rising consumer interest in using banking apps, the results may be a reason to worry. Let’s delve in. What’s application repackaging? Application repackaging enables criminals to use existing software like mobile apps and add their own... Read more ›
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The overwhelming majority (97%) of in-app revenue for hardcore and mid-core gaming apps comes from repeat purchases. That’s according to a new study released by media company Adikteev. App gaming audiences are undoubtedly some of the most engaged. So what’s driving app revenues and how can developers motivate players to make a repeat purchase? From one purchase to another Users who have already made a purchase are more likely to... Read more ›
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Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented rise in mobile advertising spending in Q3? Social apps are taking the top spots Social channels saw some of the highest mobile advertising spending in the last quarter. Particularly, TikTok... Read more ›
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Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented rise in mobile advertising spending in Q3? Social apps are taking the top spots Social channels saw some of the highest mobile advertising spending in the last quarter. Particularly, TikTok... Read more ›
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Mobile banking apps revolutionised how we bank today. Some 62% of consumers now conduct most of their regular banking activities on apps. But though users admit there are plenty of benefits to using banking apps, the majority remain concerned about security issues with mobile banking. Banking app users rely on their apps daily According to a survey of 2,000 US adults by NerdWallet, the personal finance company, 33% of respondents... Read more ›
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More than half of app marketers have a generally optimistic outlook for the industry, despite turbulent times under COVID-19 and the macroeconomic climate making things harder for marketers. However, 42% of respondents to Liftoff’s 2022 App Marketer Survey are feeling pessimistic about the future. But what are the ongoing changes in the app marketing industry and how are advertisers planning to spend their budget next year? Things to look forward... Read more ›
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Livestream shopping kicked off during the pandemic as a way to make it easier to use mobile phones and apps to purchase goods online. By 2022, installs of the top 10 livestream shopping apps in the US had reached 2.3 million. YouTube, Instagram and co were quick to add features for creators and retailers to produce livestreams while TikTok produced results that said half of its users were interested in... Read more ›
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During the pandemic, education apps experienced a revival as a growing number of young and old users adopted mobile apps for school or learning purposes. As normality got restored, a notable dip in installs followed. But despite a slowdown in installs during the first half of 2022, education app downloads jumped 4% during Q3 2022 and monthly consumer spending exceeded previous years, according to the latest data from Sensor Tower.... Read more ›
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We are delighted to reveal the 2022 shortlisted finalists for the App Growth Awards, now in its sixth year of celebrating success in the global app industry. Our expert panel of 15 independent judges whittled down over 340 submissions – more than we’ve ever before. The vast array of entries from a myriad of companies highlights the growing size of an increasingly sophisticated app growth ecosystem. All of the shortlisted... Read more ›
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Business Insider
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29% 28 |
GSMArena.com
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15% 14 |
CNET
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9% 5 |
Tom's Hardware
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8% 5 |
Gizmodo
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7% 1 |
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29.09.2024 09:21
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