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844 As hyper falls, hybrid models emerge in mobile gaming app economy

Business of Apps
Anne Freer @ Business of Apps 2 place · 05/11/2023 04:53 EDT

As hyper falls, hybrid models emerge in mobile gaming app economy

Ad impressions drop 10%
Going hybrid
Key takeaways
Hyper-casual used to be all the rage in gaming but it seems the business has experienced notable shifts, with profits no longer as lucrative as they were in the past. This is due, in part, to a downward trend in ad revenue, which can be attributed to the implementation of App Tracking Transparency (ATT) on iOS and changes in user behaviour following the COVID-19 pandemic, among other factors. Tenjin just released a new report focusing on the latest trends..

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