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We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to work with less data to build their ad campaigns with. The question is – what is the right strategy to continue driving quality user acquisition at scale despite the abovementioned hurdles? On May 18th, 10 am PST Business of Apps will host a live event with the experts from the leading performance marketing company Perf
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Business of Apps
Though Netflix's upcoming Star Search reboot will feature a panel of celebrity judges, viewers are going to have a hand in choosing which contestants win the competition. Ahead of Star Search's premiere tonight, Netflix has announced that it is launching a new real-time voting functionality that will give you the ability to tell the streamer […] Read more ›
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The multibillionaire took a break from being the most hated man in America. He's back. Read more ›
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Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a majority 51 percent stake in its home entertainment arm to TCL, while retaining a 49 percent share. The joint venture is set to start operations in April 2027, pending regulatory and other approvals. The new... Read more ›
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Last year, Musk swore off political spending. Now, he's reportedly made his biggest political contribution since the 2024 election. Read more ›
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Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies have signed a non-binding agreement for Sony's home entertainment business, with TCL set to hold a 51 percent stake in the new venture, and Sony holding 49 percent. With this partnership, TCL […] Read more ›
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Yuval Noah Harari says AI's deepest social and political consequences will unfold over centuries, not years, and says short-term focus is dangerous. Read more ›
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After being pushed back from its original window, Marathon is finally nearing release, with Bungie promising changes shaped by criticism from its alpha playtest and a renewed push to refine the experience. Read more ›
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US tariffs under Donald Trump have been paid almost entirely by Americans, with foreign exporters paying for only 4%, a German study found. Read more ›
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Speaking at the World Economic Forum in Davos, Uber's Dara Khosrowshahi said some companies are just "saying the right words" when it comes to AI. Read more ›
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Doug Bowser is joining Hasbro's board of directors just weeks after retiring as Nintendo of America's president, according to an announcement on Tuesday. Though Hasbro's press release doesn't provide any specifics about Bowser's role on the board of directors, the company has big plans for its future in video games. Hasbro already licenses its intellectual […] Read more ›
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In a strange twist of fate, a fire broke out this week at the Rad Power Bikes retail store warehouse in Huntington Beach, California, Electrek reports. The structural blaze came less than two months after the Consumer Product Safety Commission (CPSC) warned customers to "immediately stop" using and dispose of some of the company's e-bike batteries due to fire hazard. In December, Rad filed for Chapter 11 bankruptcy protection, stating... Read more ›
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Celebrities are flocking to Florida. Here's why everyone from David Beckham to Sylvester Stallone has moved to the Sunshine State. Read more ›
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Energy costs will be key to deciding which country wins the AI race, Microsoft CEO Satya Nadella has said. CNBC: As countries race to build AI infrastructure to capitalize on the technology's promise of huge efficiency gains, Nadella told the World Economic Forum (WEF) on Tuesday that "GDP growth in any place will be directly correlated" to the cost of energy in using AI. He pointed to a new global... Read more ›
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We tested Arctic’s Liquid Freezer III Pro 420 on Ryzen 9 9950X. It loudly delivers exceptional thermals and has a very attractive price tag. Read more ›
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An anonymous reader shares a report: Europe must invest in its own open source artificial intelligence labs and address soaring energy prices, or it will quickly find itself dependent on Chinese models, former Google chief executive and tech investor Eric Schmidt said. "In the US, the companies are largely moving to closed source, which means they'll be purchased and licensed and so forth. And it is also the case that... Read more ›
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This story appeared in Today, Explained, a daily newsletter that helps you understand the most compelling news and stories of the day. Subscribe here. When Donald Trump took office last year, he brought Project 2025 to the White House with him. The Heritage Foundation plan lays out a sweeping conservative playbook for how to govern America, […] Read more ›
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Amazon CEO Andy Jassy said President Donald Trump's sweeping tariffs are starting to be reflected in the price of some items, as sellers weigh how to absorb the shock of the added costs. From a report: Amazon and many of its third-party merchants pre-purchased inventory to try to get ahead of the tariffs and keep prices low for customers, but most of that supply ran out last fall, Jassy said... Read more ›
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Meta has a lot of work to do when it comes to limiting hate speech on its platforms. Now, its Oversight Board is looking into the company's decision to ban an account for, among other things, posting visual violent threats and harassment against a journalist — and it wants the public's advice. In the year prior to the ban, Meta referred five posts due to violations of its hateful conduct,... Read more ›
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Business of Apps
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Business Insider
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41% 6 |
The Verge
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11% 8 |
Engadget
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11% 10 |
Android Authority
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5% 2 |
Gizmodo
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5% 2 |
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20.01.2026 12:58
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