Are you joining us in Berlin on 30th November to learn about the new era of app growth? In 2024 apps will have more opportunities than ever before… There are now 5 billion iOS and Android devices – creating a global platform with unprecedented scale for app services across multiple verticals from education to travel to healthcare. Increasingly apps are the default channel for consumers to access digital services... Read more ›
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During the Covid-19 pandemic, people flocked to their phones to order food through apps. While the trend to shop online has outlived the end of lockdowns, the market is more crowded than ever before and quick service restaurants (QSR) now must adapt their advertising campaigns to stand out. The streaming habits of QSR customers New insights from Sabio, a connected TV ad platform, analysed QSR consumer mobile app data and... Read more ›
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Meta, the parent of Instagram and Facebook, is reportedly contemplating the idea of giving users the opportunity to avoid advertisements by subscribing to a paid service. According to the New York Times, Meta’s intention is to maintain free accessibility to its websites and apps. The specific pricing details for this subscription service have not been revealed at this point. Meta response to regulations The potential shift towards paid subscriptions comes... Read more ›
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APS SF early bird tickets end this Friday – don’t miss out on saving over $2,000. 🐥 We hope you can join us at APS SF – Subscription App Strategies in person on Thursday 28th September, along with other app marketers, as we teach you how to grow and scale your subscription apps. 🚀 Book your ticket now to learn from the likes of MyFitnessPal, Canva, CoinStats, Together Labs and... Read more ›
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Do you want to join us at APS SF – Subscription App Strategies in 3 weeks? APS SF early bird tickets end this Friday – don’t miss out on saving over $2,000. We hope you can join us in person on Thursday 28th September, along with other app marketers, as we teach you how to grow and scale your subscription apps. Book your ticket now to learn from the... Read more ›
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Mobile app stores in China, run by companies like Tencent and Xiaomi, are now stopping app makers from releasing new apps if they haven’t met all the required rules from authorities. This follows new regulations introduced last month to have more control over mobile apps in the country. What’s happening in Chinese app stores? New regulations in China now mandate mobile app creators to share their business information with the... Read more ›
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Google has partnered with ten mobile game developers following the successful launch of its Play Live event. The partnership aims to provide players with exclusive in-game items, accessible through Play Points and underscores Google’s commitment to enhancing the gaming experience for its users. Google partners with game developers The selection of games in this collaboration includes popular titles like Lord’s Mobile: Kingdom Wars, Match Masters, Evony: The King’s Return, PUBG... Read more ›
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In an effort to diversify and generate more cash from subscriptions, apps are turning toward premium tiers. Dating apps such as Tinder, Match and Bumble are leading the way by introducing premium tiers that could run as high as $500 a month. Weekly isn’t enough Earlier this month, Tinder announced that it was to launch premium tiers for its membership subscriptions. And it’s far from the only one. Notable dating... Read more ›
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August is an interesting time for the app industry, with the summer holidays throwing into disarray usual app usage patterns. That being said, most of the top apps retained their position as the most downloaded of the month, with TikTok in pole position and Meta Platforms’ Instagram, Facebook, and WhatsApp rounding out the top four. Outside of the usual top four, there have been some risers and fallers this month.... Read more ›
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You asked so we have delivered… We are more than excited to announce that we will be back for APS London 2024 on Thursday 25th April in a much BIGGER venue. The Brewery is a historic, Grade II listed London building located in central London and will be the new home for App Promotion Summit London. This will mean that we can increase capacity to over 700+ attendees and up... Read more ›
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For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in. Why creators are still flocking to Instagram The latest report reveals that a staggering 98% of creators opt for Instagram’s feed posts, Stories, and Reels to showcase their content. This positions Instagram as a leader in creator engagement, surpassing... Read more ›
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Consumers globally are expected to allocate $108 billion towards mobile gaming in 2023, as per a new report by mobile analytics firm data.ai. The projection underscores the enduring popularity of mobile gaming, which is anticipated to account for over 56% of total global consumer spending within the gaming sector for 2023. In contrast, console game revenue is predicted to make up just 22% of the market share. Competitive Strategy Games... Read more ›
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Supercell’s Clash Royale game achieved the milestone of $4 billion in total revenue. The accomplishment is quite the rarity, shared by only 15 other mobile games. It solidifies Clash Royale’s position as a standout in the industry. Rising through the ranks New data from Sensor Tower shows that Clash Royale managed to achieve the revenue highlight in just 92 months, joining other titans of gaming. Notably, Genshin Impact shines in... Read more ›
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There’s a saying in SaaS that managing a product development team is a lot like herding cats. The joke of the saying is that everyone involved in a project has their own set of goals and ideas surrounding what success looks like, much in the way my cats do whatever they feel like doing despite family’s efforts to stop 2am meowing and couch clawing. This project was no exception. Carrying... Read more ›
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Travel apps are poised to generate $1.23 billion in revenue despite prevailing economic challenges, according to new data insights shared by Adjust. With the relaxation of most restrictions and stringent border controls, a trend known as “revenge travel,” people are eager to embark on journeys. Let’s dive in. Installs beyond pre-pandemic levels Based on Adjust‘s data, travel app installs exceeded pre-pandemic levels by 18% than the average of Q4 2019.... Read more ›
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Popular dating app Bumble has crossed the $2 billion spending mark by users worldwide, becoming the second dating app to achieve this feat. The latest report comes from data.ai, the mobile analytics company, which studied Bumble’s success in the dating app market. What this means for Bumble? Data.ai’s analysis reveals that Bumble has joined a small group of just 52 mobile apps and games that have reached the $2 billion... Read more ›
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TikTok has just expanded its advertising tools in a move that could see more brands and marketers flock to the app. The brand new “Search Ads Toggle” helps advertisers to focus on individuals on the platform who are actively seeking more information about novel products or brands through search queries within the app’s search bar. So how does it work? What are Search Ads Toggle? Search Ads Toggle marks TikTok’s... Read more ›
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The App Growth Awards 2023 will be presented on Thursday 30th November. Here are the categories for 2023: 1. App Advertising Platform Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising. 2. App Analytics Platform Awarded to the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and... Read more ›
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As of 2022, global economic difficulties and a rise in the inflation rate have affected the rate and pricing of in-app subscriptions. On average, there’s been a 1.29% monthly rise in mobile subscription costs, based on the latest data shared by app experts Adapty. Let’s dive into the report. Annual subscription price hikes A closer look at in-app subscription price changes reveals that annual prices grew 2.3% from an average... Read more ›
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Creators have flocked to TikTok Shop to offer up their products just two weeks ago after TikTok officially unveiled its shopping platform poised to reshape social commerce. But what’s in store for creators and app marketers? Why launch TikTok Shop? TikTok’s motivation behind this move is clear: it’s all about boosting the earning potential of its creators who are the main drivers behind the app’s success. Instead of the usual... Read more ›
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Most popular sources
Business Insider
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37% 1 |
Gizmodo
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6% 1 |
Tom's Hardware
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6% 9 |
Engadget
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5% 4 |
The Verge
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5% 2 |
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20.01.2026 03:12
Last update: 03:05 EDT.
News rating updated: 10:03.
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