Everyone’s influencing on Instagram But it’s all about Reels The industries that benefit most from influencer content revealed Key takeaways While Instagram has long been the dominant platform for influencer marketing efforts, there is a new kid on the block that’s rapidly gaining ground – TikTok. With its short-form videos and vast user base, TikTok is projected to become the second-highest-ranking platform in terms of marketing spend in the coming... Read more ›
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Growing recognition Tech and electronics brands boost ad investment Key takeaways Despite a slowdown in the digital advertising market this year, TikTok is poised to continue its upward trajectory. According to a recent report from WARC, the popular social media platform’s two-year growth is projected to carry into 2023, with ad revenue expected to surge by 53%, reaching an impressive £15.2bn. Growing recognition As media fragmentation continues to pose challenges... Read more ›
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What’s keeping internet ad revenues down? Mobile ad revenues are going up Key takeaways The mobile advertising industry has been a significant driver of growth in the digital economy, with companies spending billions of dollars every year to reach customers through various online channels. However, the industry faced significant challenges in 2022, as highlighted in the annual report by the Internet Advertising Bureau (IAB). While overall internet ad revenues were... Read more ›
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Back to old form Navigating change in Korea and China Key takeaways Following a crackdown on new mobile game apps in China, the country seems to be back on track. According to industry experts at Niko Partners, the total number of game licenses issued for the year is expected to exceed 1,100, marking a return to the levels last seen in 2020. Back to old form The National Press and... Read more ›
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We are busy building a fantastic App Promotion Summit NYC 2023 agenda that will be packed with the East Coast’s top app growth experts. We’re back at 360 Madison Avenue with 4 rooms of app marketing content and 200+ in-person attendees. We’re delighted to announce a first look line-up of speakers ready to share their insights on Thursday June 22nd, including: Nicole Castillo, VP of Mobile Products at News... Read more ›
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Twitter’s ad business has taken a significant hit following Elon Musk’s acquisition of the social media platform almost six months ago. Recent reports reveal that the company’s core revenue stream has been severely impacted, with Insider Intelligence downgrading Twitter’s global ad revenues by 37% in their latest worldwide ad revenues forecast. Twitter ad revenues are taking a dive This marks the second consecutive downgrade since Musk expressed interest in buying... Read more ›
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Global consumer spending on mobile games experienced a 5% year-on-year decrease, reaching $110 billion in 2022. However, predictions suggest that spending on mobile games will surge and reach an impressive $270 billion by 2025. New data from Adjust found that despite some turmoil in mobile gaming, there are plenty of opportunities for data-driven marketers to grow their games. Is the downturn temporary? 2022 proved to be one of the worst... Read more ›
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Mobile ad fraud is a persistent problem that has been plaguing the digital advertising industry for years, with billions of dollars lost each year. Despite efforts to combat this issue, fraudsters have continued to find ways to exploit the system, causing significant financial losses for businesses and damaging trust in the industry. In 2022, the problem of mobile ad fraud resurged, with global financial exposure reaching a shocking $5.4 billion.... Read more ›
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![Learn why in-app notifications are superior to SMS [live event]](https://times42.com/media/4/4/8/6093448_640x200.jpg "Learn why in-app notifications are superior to SMS [live event]")
There is just no other way around it – people are tired of SMS marketing messages. Recent studies show that up to 65% of customers have reached the point of “No more, please!” to hit the Unsubscribe button for a business text. There is a great alternative to fit the bill and it’s called in-app notifications. Unlike push notifications, in-app notifications are delivered within the app and therefore don’t compete... Read more ›
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In the ever-evolving mobile app landscape, it’s crucial to stay on top of the latest trends and shifts in user behaviour. A recent report from Sensor Tower sheds light on some interesting developments in the world of mobile apps in early 2023. While global game revenue remained weak year over year at the beginning of the year, spending on non-game apps reached a record high in January 2023, largely driven... Read more ›
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In light of TikTok being slapped with a whopping £12.7m fine by the UK’s data watchdog for failing to safeguard the privacy of minors, UK data protection laws continue to strengthen. Recent developments have prompted a closer at Britons’ attitudes toward data privacy. Now a Forbes Advisor study found that Meta, the parent company of Facebook and Instagram, is the least trusted tech firm when it comes to personal data... Read more ›
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At the start of the COVID-19 pandemic, there was a notable increase in the popularity of personal investing apps as people sought to manage their finances remotely, keep up-to-date with market information, and invest. However, in 2022, following the cryptocurrency crash and escalating inflation, consumers became more cautious with their financial risk-taking, leading to a decrease in interest in these apps. Investing apps witnessed a -5% drop in engagement. And... Read more ›
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Mobile can be a very distracting environment and app developers and brands are having to work harder than ever before to capture attention. The time users spend viewing an ad or app can be a direct measure of quality attention. The longer an ad is seen, the more likely it is to be remembered, and drive brand recall and sales. New research from Digital Turbine, Inc. and Amplified Intelligence found... Read more ›
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Global mobile payments are projected to surpass $2 trillion by 2023, driven by increased smartphone access, QR code utilization, digital wallet adoption, and the prevalence of payment applications. Based on an analysis of over 100,000 apps, Adjust found that finance is going digital. Fintech app installs jump 6% In 2022, the fintech app sector faced considerable obstacles, including the cryptocurrency crash and subsequent downturn, a stock market decline, and widespread... Read more ›
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Despite an initial slowdown in 2022, the mobile app industry is experiencing a bit of a resurgence in 2023, with early indicators showing an upward trend in mobile app installs for eCommerce (+4%), fintech (+13%), and gaming (+10%), compared to their 2022 averages. We’ll start with eCommerce today. Apple’s ATT opt-in rates rise Based on an analysis of over 100,000 apps, Adjust analyzed long-term trends in installs, sessions, time spent... Read more ›
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2022 proved to be a dynamic year for the global gaming market. Despite the fact that consumers spent 6.4 billion hours per week in gaming apps around the world, data.ai’s State of Mobile Gaming report revealed a -5% drop in consumer spending on mobile gaming, totalling $110 billion. Downloads are booming Despite the economic uncertainty that characterised 2022, the mobile gaming industry continues to thrive, with the number of gaming... Read more ›
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On average, two out of three App Store users will leave without downloading an app. That’s why it’s all the more important for app developers to optimise their stores and find meaningful ways to engage users. Now Upptic, the user acquisition and growth experts, announced the launch of their Games Growth software platform. Drive growth and get more users The platform is a SAAS (software-as-a-service) solution for teams of all... Read more ›
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Influencer marketing continues to be a growing trend in the marketing industry, with a recent survey revealing that 64% of marketers plan to increase their influencer marketing budgets over the next six months. This trend stands out as most businesses are either maintaining or reducing marketing budgets due to economic headwinds, indicating that marketers see influencer programs as a valuable investment. Pricing influencers is a challenge However, finding the right... Read more ›
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Despite the challenges faced by the mobile industry, including the pandemic-driven hype mostly fading and Apple’s privacy changes, global app downloads in 2022 remained significantly above pre-pandemic levels, according to a new report from Sensor Tower. So what’s happening? App downloads still above pre-pandemic levels Sensor Tower found that while global app downloads dropped by 0.9% year-over-year to 142 billion in 2022, they still remain significantly higher than pre-pandemic levels.... Read more ›
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In 2023, the importance of apps to consumers remains indisputable. According to research from data.ai, the global app market is demonstrating remarkable resilience despite economic challenges. Mobile consumers are expected to spend an astounding $34.1 billion in app stores in Q1 2023, marking the highest quarterly spending on record. After the dip follows the high Data.ai’s Q3 2022 Market Pulse Report previously revealed a slight year-over-year decline in consumer spending,... Read more ›
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Most popular sources
Business Insider
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63% 23 |
CNET
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6% 1 |
GSMArena.com
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6% 5 |
Mashable
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4% 4 |
Gizmodo
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3% 3 |
| View sources » | |
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29.09.2024 03:32
Last update: 03:25 EDT.
News rating updated: 10:20.
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