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752 77% of retailers believe apps drive store and website traffic

Business of Apps
Anne Freer @ Business of Apps 1 place · 09/12/2023 04:35 EDT

77% of retailers believe apps drive store and website traffic

As the holiday shopping season approaches, retailers face the challenge of adapting to shifting consumer behaviour, with a strong emphasis on mobile app shopping. Shoppers are now more deliberate, with 74% planning their purchases in advance, managing budgets, and conducting thorough research and 42% consider holiday shopping easier thanks to apps and websites. That’s according to a survey of 450 retail app decision-makers by Google and Ipsos. Let’s dive right in. Investment in mobile apps vital for success

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