Influencers have long been a major force in marketing, but a new trend on TikTok is challenging their status. It’s called “deinfluencing” and as the name suggests the trend means that TikTok creators urge their followers not to buy certain products or support certain brands. You read that correctly. It’s seen as the antithesis of traditional influencer marketing, where creators are paid to promote products and services. Let’s dive in.... Read more ›
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Everyone’s been talking about TikTok facing scrutiny in the US due to concerns about its data privacy policies and potential links to the Chinese government. Meanwhile India, a country also at odds with China, has already banned over 250 apps, including TikTok, which disappeared from Indian app stores on June 30, 2020. Now data from Apptopia finds that the ban, while bad for ByteDance, may have benefitted other apps. The... Read more ›
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As more people use apps on their mobile devices, cybercriminals continue to develop new methods to exploit app vulnerabilities. In 2022 cyberattacks rose 38% over the previous year and the number of new mobile malware variants was up 54% in 2019. Promon, the application shielding technology, recently tested 357 high-earning Android mobile games to reverse engineer or manipulate apps. Shockingly, 81% (289) of the apps showed zero defence against these... Read more ›
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Amidst the possibility of a TikTok ban in the US, influencers are preparing to shift to alternative short-form video platforms in case ByteDance, TikTok, and the US government fail to come to a resolution. The app’s Chinese ownership and cybersecurity laws have raised concerns about user data being accessed by the Chinese government. Tensions between China and the US have sparked fears that such data could be used to influence... Read more ›
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Following the upsets in the US banking system over the last few weeks, crypto apps and wallets have seen a spike in downloads and user numbers. What’s happening? Stocks down, downloads up As Silicon Valley Bank’s stocks dropped 60% last week, the leading 10 crypto apps for exchanges and wallets saw their downloads spike 15%, data from app expert Apptopia finds. The top 10 crypto apps include Coinbase, Crypto.com, Trust,... Read more ›
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With thousands of new titles hitting the market every year, the nuances of launching a mobile game across different countries are becoming more complex and building a loyal audience is harder than ever — what are today’s marketers doing to take their advertising strategies to the next level? In a six-part podcast series on mobile gaming, Remerge talked to experts at Rec Room, Rovio, Hyper HQ, GamesGuru, Carry1st, and Space... Read more ›
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Since the arrival of SKAdNetwork (SKAN) 4.0, Apple’s privacy-preserving attribution framework for iOS, the app performance ecosystem swiftly came together to test and deploy its new features with early results showing great promise. In a recent webinar, Sara Camden of InMobi, Eran Friedman of Singular, and Adrienne Rice of M&C Saatchi Performance shared their learnings and experiences on developing a winning strategy for iOS app growth with SKAN, covering the... Read more ›
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Audio advertising in-app is growing at a rapid pace, but concerns over potential ad fraud schemes continue to pose a threat to the industry. According to eMarketer, US podcast advertising spending is expected to surpass $2 billion by 2023, demonstrating the increasing demand for audio advertising. However, as the industry grows, so do the opportunities for fraudulent activity, which could undermine advertisers’ trust in the medium. Demand creates opportunities for... Read more ›
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When the first hypercasual game (Flappy Bird) was released in 2013, it wasn’t an immediate success. But by the following year interest in this type of lightweight, snackable gameplay had exploded and other developers were taking note. The genre became massive. Last year, Android’s share of the genre climbed to a record 57% as the pandemic boosted mobile games to new heights. But the release of Apple’s IDFA changes and... Read more ›
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App Discovery (OEM) is becoming increasingly significant in mobile marketing and publishing. Despite being essential for app owners, many people may not know the entire concept. What exactly is an OEM, and why is it relevant to mobile marketers? Let’s dive in! What is App Discovery (OEM)? The word OEM is an abbreviation and stands for “Original Equipment Manufacturer.” This refers to the process in which app advertisements are implemented... Read more ›
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Despite the economic downturn, app and mobile publishers appear optimistic. Digital publishing revenues jumped 3% to £176.9 million in 2022 from the previous year, according to the latest data shared by the Association of Online Publishers (AOP) and Deloitte. So what’s driving growth? Consumers are subscribers Subscriptions saw the strongest growth among publishers in the final quarter of 2022, rising almost 13% year-on-year. It shows that audiences are still keen... Read more ›
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![[WEBINAR] Apple’s new Live Activities: Build vs. buy](https://times42.com/media/5/8/1/5940581_640x200.jpg "[WEBINAR] Apple’s new Live Activities: Build vs. buy")
You’ve probably heard a lot about Live Activities. With iOS 16.1, Apple released this powerful new functionality, which allows apps to extend their branded app experience to their users’ lock screens, broadcasting content live for up to eight hours. Activating LIve Activities is a no-brainer for many apps, but there are some implementation considerations. Join OneSignal for a webinar discussing the basics of Live Activities and the pros and cons... Read more ›
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Pandemic lockdowns meant that many of us could only dream of travelling. But once lockdowns lifted, people were quick to return to the spots they’d dreamt up. Now data from app and mobile marketing experts Digital Turbine shows that travel booking app TripAdvisor stood out when it comes to consumer interest. Rewards fuel recommendations Rewards are everyone’s favourite. The Marriott Bonvoy rewards app topped the chart for positive consumer sentiment... Read more ›
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The Oscar’s are just around the corner but it seems that interest in the annual Academy Awards event is already fuelling a higher interest in streaming apps and platforms such as Netflix, Amazon and Apple TV+. According to an analysis from data.ai, the Paramount app saw a spike in downloads in the week following the announcement of Oscar nominations. Let’s take a look. Stream, stream, stream Since the Oscar nominees... Read more ›
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As consumers increasingly prioritize values such as privacy, transparency, and sustainability when making purchase decisions, it’s more critical for brands to prioritize these concerns in their marketing strategies. Today 67% of digital advertisers agree that brand safety is a key priority in mobile and app marketing, according to the latest survey by IAB Europe. Let’s take a look. An industry gets serious about brand safety Based on the answers of... Read more ›
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Influencer marketing may be here to stay after all. This year alone, 64% of brand marketers are looking to increase their budgets on influencer marketing and a vast majority prefer long-term relationships with creatives. But if you’re just getting started and have wondered what influencers actually charge, a new survey by Intellifluence sheds light on how creators are compensated. Instagram influencers overestimate budgets Although TikTok has seriously advanced on Instagram... Read more ›
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While the economic effects of the Covid pandemic and the war in Ukraine are taking a toll on ad budgets worldwide, the gaming app economy has been remarkably resistant. Developers and game marketers invested nearly $27 billion in ad spending in 2022, according to the latest State of Gaming App Marketing for 2023 report from AppsFlyer. Android up, iOS down During Covid, game developers and marketers were on a high.... Read more ›
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A UK mobile games maker topped the latest Financial Times / Statista FT 1000 of the seven fastest-growing European companies. But what’s all the more apparent from the survey is the impact of Covid-19 and Russia’s war in Ukraine. Mobile games are on a roll It’s hardly a secret that the mobile gaming market saw a significant boost during the pandemic as users hunkered down at home and turned to... Read more ›
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Text and WhatsApp messaging may seem like an outdated mode of marketing. However, almost a fifth of respondents list SMS as their preferred brand communication channel and 16% would ideally like to receive these messages from brands up to three times a week. Why is that? Data quality expert Validity sought to find out. Texts influences purchases SMS marketing has become a widely adopted practice. But how successful is it... Read more ›
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Many social apps start out by offering their services for free. They begin to monetise by offering ads and building their own advertising platforms. But with Apple’s app tracking transparency, marketers have turned to alternatives to grow profits. Social media apps compensated by building their own products and services available as in-app purchases (IAP). But how are their IAP efforts performing now? App experts Apptopia sought to find out. IAP... Read more ›
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Most popular sources
Business Insider
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62% 23 |
GSMArena.com
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6% 5 |
CNET
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6% 0 |
Mashable
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4% 3 |
Tom's Hardware
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4% 0 |
| View sources » | |
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29.09.2024 05:22
Last update: 05:05 EDT.
News rating updated: 12:10.
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