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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/15/2023 04:49 EDT

Threads vs Twitter: from rival to retreat in 3 weeks

Within just three weeks, Threads seems to have gone from formidable Twitter rival to just another social app. Similarweb, the data aggregation and software firm, recorded a drastic decline of nearly 80 percent in daily user numbers, indicating a significant setback for the app. Could this spill the end for Threads? Capturing attention Similarweb data recorded a drop in daily active users on Android mobile devices, plummeting from 49 million... Read more

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Business of Apps
Nayden Tafradzhiyski @ Business of Apps 2 place · 08/14/2023 06:36 EDT

Adsterra marks milestone 10th anniversary

Adsterra, a prominent digital advertising network, is celebrating a decade of remarkable success by hosting an extraordinary Anniversary Giveaway. Lucky participants who remain active for a minimum of 15 days, from now until August 31st, stand a chance to win thrilling prizes. Joining the giveaway is as simple as 1-2-3: Create a publisher’s, advertiser’s, or affiliate’s account. Submit your login details on Adsterra’s dedicated form at the bottom of the... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/14/2023 04:02 EDT

35% of consumers embrace cashless transactions through payment apps and mobile wallets

Mobile wallets and payment apps are all the rage, especially since the pandemic forced many into going cashless. But one mobile payment app stands out as being the favourite among customers – whether shopping online or in-store. Let’s find out more. The top payment apps are… A growing number of Americans are now using mobile wallets for their shopping transactions, according to recent insights from CivicScience. Approximately 35% of participants... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/11/2023 05:43 EDT

Tenjin report highlights Android’s 23% and iOS’s 24% increase in in-app purchases

The average eCPM dropped 26% on Android and 12% on iOS between H2 2022 and H1 2023. That’s according to the latest report from app and software firm Tenjin. Let’s dive in. Changes ahead While some might interpret the declining eCPMs as a sign of an impending transformation in how digital content is monetised, it’s crucial to recognise that ad monetisation remains a resilient and integral facet of the digital... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/10/2023 04:55 EDT

China imposes business registration on app developers

China’s Ministry of Industry and Information Technology (MIIT) has revealed its latest move to exert control over the market, as it announced that all mobile app developers must soon register their businesses with the government. This directive marks Beijing’s continued efforts to regulate the sector. Penalties for apps that don’t comply In a recent announcement made late on Tuesday, MIIT outlined that mobile apps lacking the necessary documentation will face... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/09/2023 05:36 EDT

48% of mobile game developers felt bullied and 61% released games under pressure

Plenty of mobile app gamers have a desire to be involved in game development, but it’s not all fun and games. The latest data from Sauce Labs, an automated testing platform, finds that nearly half have experienced online threats or bullying due to their involvement in a mobile game app. Let’s dive in. Feedback loop improvements Sauce Labs’ 2023 Gaming Experience Survey Report focuses on the mental well-being of game... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/08/2023 04:34 EDT

Users spent 2.5 trillion hours on Android apps in H1 2023

In 2023, consumers are spending far more time using their mobile phones and apps, amassing over 2.5 trillion hours on Android phones in H1. This marks a 4% rise from H2 2022 and a 16% increase year-over-year, according to new data from app experts data.ai. At this rate, consumers are projected to surpass 5 trillion hours on Android phones throughout 2023. Breakout apps in H1 2023 With mobile app growth... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/07/2023 04:45 EDT

Duolingo’s ‘streak’ feature drives record 17 million DAUs

If you’ve been wondering how exactly you could retain more of your app users, Duolingo may be a good one to turn to. The language app uses a unique approach to retaining app users through its ‘streak’ feature, which motivates users to maintain a consistent daily app usage. And the results of this approach are truly impressive with Duolingo achieving a record 17 million daily active users (DAUs) in June... Read more

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Business of Apps
Artem Dogtiev @ Business of Apps 1 place · 08/04/2023 13:40 EDT

Enter the App Growth Awards 2023 – Seize the Glory 🏆

 Get ready for the ultimate showdown. The App Growth Awards 2023 is back ⚡Do you have what it takes to be crowned a champion in the app growth industry? 🏆 Submit your entry before Friday 29th September 2023 and let your success story shine.To enter, simply visit our website now – it’s completely FREE. You can only have 1 entry per category, so get your best case study ready.... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/04/2023 04:02 EDT

Domino’s Pizza reports 46% surge in app users

Domino’s Pizza just announced that app orders rose around 25% percentage points in H1 2023 versus the previous year. The latest financial results showed continued strong growth from H1 orders and market share gains. Here’s what’s happening. 46% rise in app users In the wake of the pandemic, food delivery apps have changed the way people order and enjoy their favourite meals. On the back of its latest financial guidance,... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 08/03/2023 04:41 EDT

Apple cracks down on ChatGPT-like apps in China App Store 

Apple has now responded to new regulations in China by taking measures against ChatGPT-style apps. An update by the South China Morning Post indicates that more than 100 apps providing similar services have been removed from the Chinese App Store in preparation for upcoming changes in the country’s rules. Why is Apple removing ChatGPT-style apps? This move is part of a crackdown intended to promote healthy content and ensure adherence... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/02/2023 04:20 EDT

MiHoYo, the Chinese gaming app developer behind Genshin Impact, has now reached $8 billion in user spending across its catalogue of mobile games. That’s according to data published by app experts AppMagic. But what’s been driving the company’s success? The impact of Genshin Impact Based on Appmagic data, Genshin Impact stands out as the primary contributor to MiHoYo’s $8 billion in user spending, accounting for 73% of the total. It’s... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 08/01/2023 04:12 EDT

China grants new licenses to mostly mobile gaming apps as first half sees 668 million gamers

China has granted licenses to 88 new games in the month of July, with an overwhelming 86% of these gaming titles specifically designed for mobile apps. The approvals are touted as a pivotal moment because China’s mobile gaming industry has been grappling with substantial regulatory changes that sent ripples through the market in recent years. Notably, in 2021, the country imposed a prolonged hiatus on new game approvals, leading to... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 07/31/2023 05:18 EDT

In a bid to maintain its most influential users amid growing competition from platforms like Instagram Threads and others, X, formerly Twitter, introduced an initiative to compensate creators by sharing a portion of the ad revenue generated from replies to their posts earlier this month. Now, the company has officially launched its Ads Revenue Sharing platform. What’s X’s revenue sharing platform all about? Elon Musk said that the first block... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 07/28/2023 04:29 EDT

Japanese app spending rose 13% in Q1 2023, sessions and installs increased

Japanese users spent 13% more on apps in Q1 2023 compared to the previous year, according to a new report from analytics firm Adjust and mobile data analytics provider data.ai. Spending is expected to exceed a whopping $17.7 billion this year. So what’s driving the growth? Mobile installs and sessions rise Based on an analysis of 2,500+ apps and the complete dataset of all apps tracked by Adjust, the report... Read more

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Business of Apps
Fiona McGregor @ Business of Apps 2 place · 07/27/2023 08:52 EDT

Key subscription app statistics

The number of apps with subscription revenue as their main form of income has taken off in recent years across all verticals with installs of subscription apps reportedly reaching 5.2 billion between January 2022 and April 2023. Here are some key subscription app statistics: In 2023 so far, there has been 35% rise in total consumer spend in subscription based iOS apps and a 24% on Android Subscriptions accounted for... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 07/27/2023 04:30 EDT

Despite slashed ad budgets, consumers are spending 35% more on iOS apps

As a growing number of mobile app marketers have shifted focus from growth to customer loyalty, app install spending dropped a whopping 41% on Android subscription apps and 30% on iOS. That’s according to the 2023 State of App Marketing for Subscription Apps report from industry experts Liftoff and AppsFlyer. But are consumers actually spending less on apps? Consumers are still happy spending While user acquisition dropped significantly on both... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 07/26/2023 04:02 EDT

Gaming app downloads in India soar taking 15% of global total, but revenues can’t catch up

India’s mobile gaming market is growing at a rapid pace with 4.32 billion game downloads in 2023, or 15.3% of the global total. That’s according to the latest report from app experts Apptica which finds that the country is now even surpassing leading players such as the US and Brazil. Let’s take a closer look. A near 1% increase over 2022 The rise in game app downloads represents a notable... Read more

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Business of Apps
Anne Freer @ Business of Apps 1 place · 07/25/2023 04:02 EDT

FTC and OCR raise caution over privacy concerns in mobile health apps

  Amid growing concerns about data privacy and security in the healthcare app sector, the Federal Trade Commission (FTC) and the US Department of Health and Human Services’ Office for Civil Rights (OCR) have taken a proactive step to address potential risks. In a joint letter, they have reached out to nearly 130 hospitals and health-app developers to caution them about the use of online tracking technologies. The potential safety... Read more

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Business of Apps
Anne Freer @ Business of Apps 2 place · 07/24/2023 05:11 EDT

App store shake-up: Australia to allow app developers to take home greater cut from in-app purchases

Fortnite Apple and Google may face changes in their app store regulations as the Australian Competition and Consumer Commission (ACCC) has proposed new rules that would enable app developers to charge for in-app purchases without sharing a portion of their revenue with the app store. So what’s happening? Curbing anticompetitive behaviour According to Gina Cass-Gottlieb, the Chair of ACCC, the measures are meant to stop anticompetitive behaviours on the app... Read more

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