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334 The key data trends shaping the app industry in 2023

Business of Apps
Anne Freer @ Business of Apps 1 place · 12/15/2023 05:19 EDT

The key data trends shaping the app industry in 2023

This shall be my last post for BusinessofApps. After a decade of sharing insights, trends, and stories from the world of mobile apps, it comes with a mix of gratitude and sadness. If the app world teaches us anything, it’s that things move incredibly fast. So in the spirit of dynamic shifts, let me leave you with an overview of the top trends of 2023. In 2023, the mobile app industry faced a range of challenges and opportunities that shaped its trajectory. From a decline in app install ad spending to the re

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