Not long ago, reaching audiences online was relatively simple: create an ad, place it, and watch it work. But today’s digital landscape tells a different story. As the environment grows more cluttered and complex, with rising costs and shifting user behavior, what once worked is no longer enough. Browsers present an alternate channel for brands to reach incremental users at scale, right from their start page. VEVE has put together... Read more ›
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App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. The event will take place on September 18th at 360 Madison. The summit will cover everything around growing and scaling apps, with sessions on AI integration in app marketing, product-led growth, retention, user acquisition, revenue growth, and more. This year’s expanded format includes four content tracks, featuring insightful talks, panel discussions, deep-dive workshops, and a... Read more ›
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Mobile app marketers are witnessing a seismic shift in campaign performance as artificial intelligence systems demonstrate the ability to deliver dramatic revenue increases without human oversight. New data presented at App Promotion Summit London 2025 reveals that AI-powered optimization achieved a 55% increase in return on ad spend while maintaining identical budgets, marking a watershed moment for automated marketing. “We’re seeing something unprecedented,” said Thomas Kriebernegg, AI Marketing Leader at Read more ›
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New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, with nearly half of marketing budgets generating only 7% of actual value. The analysis also shows Apple Search Ads receiving up to 75% more credit than it deserves while other channels are systematically undervalued by billions of dollars. The findings, presented by Kochava’s Gary Danks at App Promotion Summit... Read more ›
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Join Yodel Mobile by NP Digital on Wednesday, 10th July at 3:30 pm BST for Cracking the Algorithm: How AI is Rewriting App Store Success, a free webinar designed to help you future-proof your ASO strategy in the age of AI. AI is expected to grow at an annual rate of 36.6% through to 2030 [Grand View Research], transforming nearly every industry, including app stores. As Apple and Google increasingly... Read more ›
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Yodel Mobile by NP Digital, the award-winning app marketing agency, has today announced its partnership with Zenni Optical, America’s largest online eyewear retailer, to unlock mobile growth across the U.S. with a sharp focus on data-led decision-making and performance reporting. Founded in 2003, Zenni Optical disrupted the eyewear industry with a bold mission: to make high-quality, stylish vision care affordable and accessible to everyone. Over the past 22 years, they... Read more ›
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As mobile developers across global markets face increasing obstacles in Android app distribution, Progressive Web App (PWA) technology is gaining traction as a viable alternative to traditional channels such as app stores and APK downloads. According to recent data from ROIBest, an infrastructure provider specializing in Android PWA deployment, developers are now re-evaluating their distribution strategies in light of unpredictable review policies, mounting commission fees, and installation friction caused. Read more ›
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Building and marketing a mobile app is hard; turning that hard work into profit is even harder. Until recently, developers unwilling to surrender up to 30 % of every sale to Apple’s in-app purchase system had little choice. But the legal ripples from the Epic Games v. Apple case have begun to change the rules. iOS apps operating in the United States can now tap into new audiences by inviting... Read more ›
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ConsultMyApp and APPlyzer have joined forces to launch APPlyzer Chat. The world’s first conversational app marketing analyst, powered by OpenAI’s GPT-4.1. Designed to simplify and supercharge ASO, this innovative tool delivers real-time, expert-level insights in seconds. No dashboards, no endless charts. Just ask and get razor-sharp answers instantly. Built on a foundation of ConsultMyApp’s industry leading ASO expertise, GPT-4o Turbo image analysis and APPlyzer’s global live data from over 150... Read more ›
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App Promotion Summit NYC, taking place at 360 Madison on September 18th, has announced its speaker line-up. The event will feature growth and product leaders from some of the world’s fastest-growing app brands. The summit will showcase expertise across four content tracks through talks, panels, workshops, interviews, and roundtable discussions. The speaker line-up includes: Yves Benchimol, CEO & Co-Founder of WeWard, will represent the walk-to-earn app that has attracted over... Read more ›
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While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight. Primer’s comprehensive study of 150 high-growth companies found that 29% have experienced account suspensions, 34% have faced payment... Read more ›
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While most apps focus on building their product and acquiring users, payment friction is quietly sabotaging their success. New research from Primer reveals that nearly half of growing app businesses rely on a single payment processor, leaving them vulnerable to account suspensions, frozen funds, and service outages that can halt operations overnight. Primer’s comprehensive study of 150 high-growth companies found that 29% have experienced account suspensions, 34% have faced payment... Read more ›
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![How to capture millions in newly unlocked revenue [online event]](https://times42.com/media/7/7/9/10711779_640x200.jpg "How to capture millions in newly unlocked revenue [online event]")
The tectonic plates of mobile are shifting beneath our feet, and the app store duopoly is finally cracking. Epic’s legal victories against Apple, combined with the EU’s Digital Markets Act, have forced open alternative payment channels and app stores, creating the biggest shift in mobile monetization since the iPhone launched. Major players like Amazon and Spotify are already sidestepping Apple’s 15-30% commission, while Epic Games has launched their own app... Read more ›
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TeleStore, a new international marketplace for browser-based games and web applications, has officially launched. TeleStore aims to reinvent the digital marketplace by making it fair, flexible, and truly accessible for both developers and users from all over the world. The heart of TeleStore’s philosophy is the commitment to developers and creators. The platform aims to simplify the process of launching and monetizing projects. Early adopters can benefit from a built-in... Read more ›
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The app stores have been cracked open, creating exciting new opportunities for monetization, but also leaving many teams wondering how to adapt and capitalize in a rapidly changing landscape. On June 24th, join Paddle’s VP of Product Lucas Lovell for Web revenue unlocked: Your playbook for the new app ecosystem, a live online event designed to help you navigate and thrive in this new era. A product leader with over... Read more ›
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The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major project failure that brought its momentum to a halt. Speaking at App Promotion Summit London 2025, Volovyk laid... Read more ›
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App Promotion Summit Berlin is returning to Hotel Adlon on Thursday, November 27th, 2025, bringing together the app industry’s top marketing, growth, product, CRM and revenue leaders for a day of strategic insights and networking. Attendees will learn from and connect with leading app marketers and product experts through an engaging mix of interactive workshops, talks, panel discussions, and roundtable sessions designed to share cutting-edge ideas, tactics, and actionable strategies... Read more ›
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REPLUG, a full-service mobile app marketing agency, is proud to announce its official certification as a Certified Moloco Partner. This milestone marks a deepened collaboration between REPLUG and Moloco, a global leader in machine learning–powered performance advertising. The certification reflects REPLUG’s commitment to excellence in programmatic advertising and its ability to drive scalable growth for mobile apps across verticals. “Our certification with Moloco strengthens what we already do best at... Read more ›
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web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system that routes payments through backup processors when primary ones Read more ›
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App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now rising... Read more ›
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Most popular sources
Business Insider
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18% 2 |
Wired
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12% 4 |
The Verge
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11% 4 |
Android Authority
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9% 2 |
Eurogamer.net
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9% 7 |
| View sources » | |
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11.07.2025 12:58
Last update: 12:51 EDT.
News rating updated: 19:52.
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