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App marketing teams are embracing a more pragmatic approach to data analysis, prioritizing business outcomes over statistical significance as industry leaders advocate for “data-powered” rather than “data-driven” decision making. Speaking at App Promotion Summit London 2025, Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak, outlined how marketing teams can make confident decisions even when statistical certainty remains elusive—a challenge that has long plagued App Store Optimization effort
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Business of Apps
An East Bay apartment complex has been bought at a price that's well below its prior value. Read more ›
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A PG&E Corp. unit has bought a San Jose building in a move to bolster the utility's South Bay operations. Read more ›
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Singapore will host the 4th FinTech Week Awards & Expo on 16–17 September, bringing together global fintech leaders to explore AI, digital banking, payments, blockchain and more. Read more ›
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The Samsung Galaxy Watch is incredibly popular, but its ratings are slipping. Discover the five premium smartwatches that officially outrank it. Read more ›
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While your Apple Watch does provide hypertension notifications, it can’t measure blood pressure on its own. However, there is a workaround. Read more ›
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Samsung has unveiled the Galaxy Card, offering up to 5 percent cashback on eligible Samsung purchases ahead of its Galaxy Unpacked event. Read more ›
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This indie iPhone app creates a morning and evening skincare routine from a face scan, then updates it as your scores change. Read more ›
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GPS is still most commonly associated with the navigation system in your car, which relies on satellites. What else are these GPS satellites useful for? Read more ›
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We're stepping away from The Big Bang Theory into the most unexpected spinoff ever. But when does Stuart Fails to Save the Universe hit HBO Max? Read more ›
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The pile of unread books next to the bed isn't a failed reading list — it's a small architecture of objects doing the emotional work of ending the day. Here's what psychologists understand about why we keep the same books nearby for years without ever finishing them. Read more ›
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The Xiaomi 18 series is expected to debut in China this September. A new report now claims that the lineup will launch without an Ultra variant and instead comprise three models. The report also suggests the series could arrive in India earlier than usual. According to the report, Xiaomi's next flagship lineup will include the Xiaomi 18, Xiaomi 18 Pro, and Xiaomi 18 Pro Max. Leaked Xiaomi 18 render Xiaomi... Read more ›
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With more than 500 sold, the Dassault Falcon 900 private jet has been a popular choice for globetrotting celebrities since it hit the market in the 1980s. Read more ›
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Energy transition-focused venture capital firm Transition VC has launched its second fund with a target corpus of ₹1,500 Cr (over… Read more ›
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In a decisive move to protect viewer feeds and advertiser dollars, YouTube has updated its monetization guidelines to strip cash flow from low-quality, AI-generated material. The streaming giant is refining the rules governing its lucrative YouTube Partner Program (YPP) to specifically target “inauthentic content” designed solely for low-effort content farming. Rather than banning artificial intelligence […] Read more ›
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Two drone-racers who were told they couldn't "waltz into the Pentagon" and sell weapons just won a $500 million US Army contract to do exactly that. Read more ›
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How protectionist is the Trump administration? Sure, President Donald Trump loves tariffs. But does he really want to drive up AI costs for U.S. business by banning Chinese open-source AI? Chatter about that is growing in the wake of a story we published on Saturday, which revealed that the administration had discussed the idea of banning open source last year. Axios, meanwhile, reported on Monday that last week’s release of... Read more ›
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Pricing and images for the unreleased Garmin Cirqa band have leaked, but not everything appears to be legitimate. Read more ›
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Turtle Beach’s TKL keyboard comes with built-in streaming controls and a modular design, and its performance and customizability impressed me — but is it really worth its asking price? Read more ›
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AI tools are helping solo game developers build and release games faster, but writers, artists, and junior programmers are facing fewer opportunities in an increasingly competitive industry. Read more ›
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Samsung today announced the launch of its first credit card in the United States, debuting the Samsung Galaxy Card in partnership with Barclays. The Samsung Galaxy Card works as a standard Visa card and offers special financing options for Samsung Galaxy devices purchased through Samsung. Apple Card has a similar financing option for Apple devices. There is no annual fee for the Samsung Galaxy Card, and cardmembers earn 5% cash... Read more ›
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Business of Apps
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ScienceDaily
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ReadWrite
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20.07.2026 22:29
Last update: 22:05 EDT.
News rating updated: 05:23.
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