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741 App monetization shifts focus to localization and psychological pricing tactics

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 1 place · 07/30/2025 09:37 EDT

App monetization shifts focus to localization and psychological pricing tactics

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that account for regional differences and user psychology. Speaking at App Promotion Summit London 2025, Jens-Fabian Goetzmann from RevenueCat presented data showing that 28% of users cancel seven-day trials within the first hour, with 60% churning within 36 hours. This early abandonment pattern has forced developers to rethink traditional subscription approac

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