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749 New data reveals music’s critical role in app engagement and user growth

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 1 place · 08/21/2025 07:31 EDT

New data reveals music’s critical role in app engagement and user growth

A comprehensive new study has found that music integration is now essential for app success, with 84% of users saying adding music to social content is a must-have feature. The Music Impact Report, based on a U.S. survey, reveals that music has become a top priority for users when creating and sharing content, ranking even higher than traditional features like filters and editing tools. The findings show music directly impacts three key areas app marketers care about most: engagement, retention, and revenue

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