Thailand is shifting from reassurance to access, betting that easier travel and deeper ties with China's interior will restore Chinese arrivals before rivals like Malaysia turn their gains into lasting market share. Read more ›
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The companies that originate trips do not need to call themselves travel companies to capture travel's economics, and Ari Emanuel is demonstrating it across three of them. Read more ›
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Airbnb's partnership with CarTrawler on car rentals is Airbnb's latest step toward becoming a traditional online travel agency. CarTrawler is poised to become an Expedia brand, which will compete with Airbnb on car rentals. Read more ›
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The World Cup delivered real, rate-driven gains for hotels and short-term rentals. But the impact was barely noticed by U.S. airlines, and the international visitor boom is falling short of expectations. Read more ›
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Associations are unhappy with Europe’s plans to make the aviation industry pay more for its international emissions — for different reasons. One side argues proposals don’t go far enough, and the other says they shouldn’t exist at all. Read more ›
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Who lifted the trophy for the travel industry's World Cup? Behold Skift's winners, losers, floppers, and the freeloaders. Read more ›
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A shrinking number of airlines shun online travel agency distribution. Allegiant's deal with Expedia Group means it abandoned its direct-distribution-only strategy — one that it touted as advantageous as late as February 2026. Read more ›
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Delta is focusing international growth out of the West Coast, looking to become the dominant carrier out of LAX. Read more ›
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Hilton CEO Chris Nassetta defended the company's need for 28 brands as a data-driven strategy rather than sprawl, while also pointing to AI as the next lever for fixing guest problems in the moment. Read more ›
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Brands spent years building creator partnerships around follower counts. Now, they're increasingly after deals they know drive real sales. Read more ›
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Incoming Brussels Airlines CEO Lorenza Maggio oversaw ITA Airways’ merger into Lufthansa Group, which was one of the fastest integrations in the company’s history. Read more ›
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United CEO Scott Kirby argues that surging fuel costs aren’t entirely responsible for higher airfares. Instead airlines are capitalizing on more pricing power driven by ballooning operating costs and a readjustment in domestic capacity. Read more ›
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Fora Travel has carved out a nice niche for itself as it taps into the desires of a younger generation of travel advisors passionate about travel and looking for side hustles. Its $1 billion valuation came after just five years in business. Read more ›
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MakeMyTrip has talked about an India listing for months. A confidential filing — if the report holds — would be the clearest sign yet the company is moving from considering it to doing it. Read more ›
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Yes, they made the app better and nicer! But the bigger story is that Air India is angling for a future where your flight, hotel and cab all get booked (and fixed, if something goes wrong) as one thing, not three separate headaches. Read more ›
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The affluent traveler's definition of luxury has shifted faster than most operators realize. Lindblad Expeditions is proof that the brands built around depth of experience and purposeful discovery are gaining a competitive edge. Read more ›
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Distribution is up for grabs, AI is in the core systems, capital has gotten careful, and loyalty is being redefined. Skift Global Forum is where travel decides what to do about it. Read more ›
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By absorbing Rail Europe, a 5-million-ticket rail seller with 90-plus years of operator ties, Omio is consolidating one of travel's most fragmented, hard-to-book corners — and laying groundwork for when AI agents book trips, not just suggest them. Read more ›
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The airline's frequent flyer program was built to reward spending. JetBlue is using it as a pipeline to finance spending — and letting customers earn points for the privilege of paying interest. Read more ›
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The timeshare secret runs best on people who already said yes. So when it gets harder to land first-time buyers, buy someone else's customers. Read more ›
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United is betting that it will continue to see high travel demand in the second half of 2026 as it stares down at an additional $6 billion in fuel costs. Read more ›
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20.07.2026 08:36
Last update: 08:30 EDT.
News rating updated: 15:31.
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