For Skift IDEA Awards Judge Nikita Miller, the real measure of success in travel and technology isn't the sophistication of the AI â it's the human time and judgment it gives back. Read more âș
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Many of the pressing issues in AI implementation are organizational, not technological. Read more âș
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If your AI investment is being justified internally as labor savings, this session argued you're underselling the revenue case and overselling what's possible. Read more âș
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Priceline's transparency play â show users their data, let them correct it â is a direct answer to the trust problem that has slowed AI adoption in consumer travel. Read more âș
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If you are pitching travel AI to investors, lead with cost savings you can put on the income statement, not revenue lift you can only promise â measurability is what closes the deal. Read more âș
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If your organization is still waiting for agents to mature before committing to a production deployment, the waiting period is already costing competitive ground. Read more âș
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If your AI roadmap is organized around customer-visible features, you are optimizing for the wrong signal. Read more âș
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The hard part of scaling AI isn't the technology, it's the people. Read more âș
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If your AI pilots keep stalling before production, this session argued the fix is not better models but a named owner accountable for each agent. Read more âș
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Acquiring a shiny company to boost your AI ambitions may seem appealing, but buying can sometimes set a company back. Read more âș
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Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is. Read more âș
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Demand didn't disappear. It just left the Gulf â and it's not clear when it's coming back. Read more âș
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After a frenzy of speculation about airline M&A, talks have dried up. The industry is too consolidated for the big carriers to merge, and the smaller ones don't have viable partners. Read more âș
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Sierra's Pol Peiffer argues the interface layer of travel is shifting from forms to conversation. The companies still optimizing dropdowns are building on top of an architecture customers are about to leave behind. Read more âș
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The Iran war has turned Marriottâs EMEA region into two businesses at once. Jonesâs bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost â at least until a ceasefire changes the math. Read more âș
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Prismâs SEBI approval signals IPO momentum, but timing remains cautious. Stronger profits, Motel 6 integration, and premium expansion may finally give Oyoâs parent company the public-market credibility it previously lacked. Read more âș
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Sargassum has gone from a nuisance to a structural threat for Caribbean tourism, and 2026 is shaping up to be the worst year on record. Read more âș
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Vietnam is building on one of Southeast Asiaâs strongest tourism growth stories through regional partnerships, stronger air connectivity, and infrastructure investment, a strategy that is helping it pull ahead. Read more âș
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The competitive variable in travel AI isn't model sophistication. It's whether customers trust the product enough to let it act on their behalf â and most companies are still investing in the wrong layer. Read more âș
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After closing a merger with Sun Country, Allegiant CEO Greg Anderson is eyeing ways to strengthen the carrierâs credit card and loyalty programs. Read more âș
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Travel search was built around a useful limit: people eventually stop looking. AI agents donât. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand. Read more âș
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In his first media interview as Expediaâs Chief AI and Data Officer, Xavier Amatriain gives a rare look at the logic shaping one of travelâs most closely watched AI strategies. Read more âș
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Treating women as a monolith isn't a diversity failure â it's a revenue leak the industry keeps choosing not to fix. Read more âș
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Expedia's advertising program has one thing that Google and Meta can't offer â confirmed bookers. As such, advertisers can target travelers with set plans and try to entice them to book additional products. Read more âș
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As consolidation reshapes European aviation, EasyJet remains one of its most prized assets â and seemingly one of its hardest deals to pull off. Read more âș
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On Monday's â Good Morning Hospitality, A Skift Podcastâ , â Brandreth Canaleyâ , â Michael Goldinâ , and â Jamie Laneâ break down a week where the infrastructure of hospitality is being stress-tested from every direction. Read more âș
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Connecting 22 cities in nine months is a bold ambition. Read more âș
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Hotel CEOs are signing AI contracts this quarter that will define their technology stack through 2030, and most procurement teams are evaluating these deals the wrong way â tool by tool, use case by use case, without asking whether the underlying data architecture allows those tools to compound or whether each one starts from zero. Read more âș
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The Las Vegas Strip is consolidating fast. Soon, two billionaires (Barry Diller and Tilman Fertitta) may control a large chunk of its hotel rooms. Read more âș
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No Indian travel earnings call is complete without an AI pitch anymore. A closer reading of the latest calls from MakeMyTrip, Ixigo, TBO, and Yatra shows very different strategies, and varying levels of confidence about what comes next. Read more âș
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04.06.2026 00:31
Last update: 00:20 EDT.
News rating updated: 07:20.
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