Hilton wants developers to invest millions in Undergraduate, its new hotel brand aimed at small college towns. Yet the new brand has no track record, requiring potential owners to take a leap of faith. Read more ›
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With most potential buyers citing AI disruption risk and walking away, Long Lake's $6.3 billion acquisition of AmexGBT is the most contrarian bet in travel right now. Read more ›
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Long Lake wasn’t the highest bidder for Amex GBT, but it was the fastest and most committed, which mattered more in a market rattled by AI uncertainty. Read more ›
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The asset-light model has been good for operators and their shareholders. The pressure it creates for the owners who carry the assets is only now being openly discussed — and the operators best placed to respond are the ones who have stood on both sides of that equation. Read more ›
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Saudi Arabia's tourism chief is out and the giga-projects are being scaled back. The Kingdom’s tourism mission may be "unchanged," but is being unmistakably revised. Read more ›
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Halting customs at Newark — one of the busiest international hubs in the U.S. — would be a logistical nightmare for airlines. Read more ›
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Saying luxury retail should be more hospitable ignores how most of the industry works. Read more ›
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In travel, as in banking, the moat you're defending today is probably shallower than you think. And it's likely someone is already digging around it. Read more ›
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The global travel industry's framework for managing overtourism was built for rich countries. Ten years after Skift coined the term, that may be the underbelly it has revealed. Read more ›
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While IndiGo Founder Rahul Bhatia said incoming CEO Willie Walsh will "run the shop in its entirety," but the strategic perimeter appears to have been drawn before Walsh has set foot in the building. Read more ›
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Skift’s coverage informs travel audiences how to make decisions in travel through AI, news, research, brand advisory, recruiting, and more. But where does it prove who is standing out? The Skift IDEA Awards. Read more ›
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At what point in the investment cycle does environmental risk now need to be priced in? The answer, increasingly, is before the land is bought. Read more ›
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Oberoi's parent company says geopolitical disruptions are reshaping travel patterns, but India’s affluent travelers are increasingly insulating luxury hotels from global shocks. Read more ›
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Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region. Read more ›
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Hyatt wants investors to place more value on its premium guests. The catch: much of its growth pipeline depends on its easier-to-scale Essentials brands. Read more ›
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Southwest's CEO says the airline "doesn't have to become Delta." But these and other changes keep pushing it in that direction. Read more ›
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Adam Harris is drawing a line between the AI that wins demos and the AI that runs a hotel at 2 a.m. without triggering a chargeback. For operators staring down agent-on-agent commerce, that distinction is the whole game — and most of what's being committed to this year is on the wrong side of it. Read more ›
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The travel industry has spent three years talking about artificial intelligence. In the summer of 2026, we’re finally building with it. In earnings calls, CEOs now field questions about model training costs and agentic infrastructure with the same fluency they once reserved for RevPAR. In hiring, chief AI officer roles are cropping up everywhere on […] Read more ›
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Billionaire Tilman Fertitta is buying a debt pile with a casino company attached. His firm is assuming $11.9 billion of debt from Caesars while putting up $5.7 billion to acquire it. Expect asset sales as an endgame. Read more ›
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United is done trying to buy growth. Scott Kirby is now betting that weaker rivals will hand it to him for free. Read more ›
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04.06.2026 02:30
Last update: 02:25 EDT.
News rating updated: 09:23.
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