332 place 8

422 Infinite Reality Acquires Virtual Shopping Platform Obsess to Enhance Immersive Commerce Capabilities

AlleyWatch
Reza Chowdhury @ AlleyWatch 2 place · 01/23/2025 14:27 EDT

This virtual shopping startup transformed how Ralph Lauren and L'Oréal sell online - now it's been acquired by a company that just raised $3B. Here's the unexpected reason why 400+ brands are ditching traditional e-commerce...

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