238 place 1

476 Rokt Acquires mParticle in $300M Deal to Transform Ecommerce Data Analytics

AlleyWatch
Reza Chowdhury @ AlleyWatch 2 place · 01/16/2025 14:27 EDT

Why did Rokt just spend $300M on mParticle? The secret behind this major ecommerce tech deal points to a massive shift in how brands will handle customer data in 2025. Hint: Their joint clients are already seeing 50% better outcomes.

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