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941 How a Social Shopping Startup Is Gaining Ground

The Information
Ann Gehan @ The Information · 10/03/2024 17:49 EDT

When ShopMy first launched in 2020, it looked a lot like the popular creator startup LTK. Both help creators to set up personalized links to shopping pages they could share on social media sites, giving them a way to earn commissions from brands by promoting products.  ShopMy, whose backers include Inspired Capital and AlleyCorp, initially focused on signing up creators and generated revenue by taking a cut of sales when shoppers made purchases through its links. But as the startup grew, brands started aski

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