28 place 20

360 Why Beauty Company Oddity is Poised For a Hot IPO

The Information
Ann Gehan @ The Information 3 place · 06/30/2023 08:00 EDT

Why Beauty Company Oddity is Poised For a Hot IPO

Cosmetics company Oddity Tech, which filed to go public last week, doesn’t need the stock market to continue rallying for its public debut to take off. Instead, Oddity can ride a tsunami of investor enthusiasm for other beauty and skin care stocks whose businesses have been lifted by TikTok popularity.

One of the best stock market performers of the past few years is Elf Beauty, whose shares have risen 1,100% since 2020, according to Koyfin. It even managed to rise during 2022, unlike most other stocks. Bot

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