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822 How I Learned to Love Mark Rober

The Information
Jessica E. Lessin @ The Information · 06/18/2026 14:50 EDT

How I Learned to Love Mark Rober

One day last fall, my third-grade son came home and proudly announced that he had watched YouTube at school. I was miffed, wondering what the teachers were doing while they plopped the kids in front of a screen.

“Don’t worry, Mom,” my son said. “We watched Mark Rober.”

I felt a little better. I was familiar with Rober’s highly engaging science experiments, and The Information had profiled his booming creator business in 2024.

But at a time when my kids would scrounge every minute on YouTube that I would.

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